For many people who do not understand the 'Fujisi' brand, the first impression of this name is: From Japan. Subsequently, it will remind people of Fujitsu Air Conditioning, Fujifilm Camera Film, Fuji Automobile (Subaru) and other Japanese brands. Indeed, Fujitsu is from Japan, and the brand is part of the Japanese kitchen utensils company that produces kitchen hoods - Japan Fuji Industrial Co., Ltd. This is a company that has been established in Kanagawa Prefecture, Japan for 77 years. , Since the beginning of the production of range hoods, it also has a history of forty-five years.
Fuji's booth at AWE2018
It is worth mentioning that according to the 2015 Fuji Economic Survey, the share of smoke stoves produced by Fuji Industrial Group in the Japanese market may reach 60% (including OEM products and original brands supplied to many kitchen manufacturers, gas operators, etc.) (Products). 60% of the market share, which means that the market share is very high. Looking at the Chinese market, there is no smoke brand that can achieve such impressive results.
Provide comfort and convenience for the life of the Chinese people
The president of Fujitsu's parent company, Fuji Industrial Co., Ltd., said: 'Our business philosophy is 'to bring more richness and comfort to people's lives'. Our range hoods are close to the life of every Chinese. Linked, I sincerely hope that it can contribute to the richness and comfort of everyday life. '
Based on the concept of not only pursuing income and profit, but Fujitsu is 'bringing more richness and comfort to people's lives', it has been cultivating for more than 40 years in Japan. It has been researching and developing with the range hood as the center. Sales activities. Fujitec has developed in overseas markets for more than 25 years. For example, the Singapore market has been 25 years old and the Hong Kong market has entered its 20th anniversary.
In the eyes of Fuji Emperor, whether it is in Japan or overseas markets, it is possible to achieve such impressive results. The most central part is the emphasis on quality.
Fuji Industry Co., Ltd. Overseas Business Managing Director, Managing Director of Fairview Tee Trading (Shanghai) Co., Ltd. Shi Songliang General Manager
What's the most important thing in kitchen supplies? We think it's quality. Whether it's in factories in Japan or overseas, we all follow very high standards from the product development process to the end of production. We have passion, The production safety, the security of the goods. Another important thing is the operability, that is to say when using it is not very convenient. To make the product as concise as possible, of course, this is not enough, but also in the actual It's very easy to use. We have some experience in the design of range hoods for more than 40 years. These experiences are seen in everyone's part, the invisible parts have been concretely represented. We are in quality, operability, performance this In all three areas, we have been very hard at work. We are constantly working hard. 'Overseas Business Managing Director of Fuji Industries Co., Ltd., Managing Director of Fuzi Timing Business (Shanghai) Co., Ltd. Shi Songliang, general manager, said.
Mr. Shi Songliang showcases the soot separation tray
At present, there are mainly three methods for Fujitsu on the sales channels, namely, e-commerce sales (JD.com flagship stores, etc.), agent sales (main cities with East China as the center), and sales of real estate developers. In e-commerce channels, Fujitsu built a flagship store at JD.com; In the traditional channels, the future will center on Shanghai, Suzhou, and East China and gradually radiate to major cities; for engineering projects, efforts will be made to expand.
Using patented technology to form differentiated competitive advantage
Fujimi has achieved outstanding performance in the Japanese market and the Southeast Asian market. But as a brand that has just landed in the Chinese market, Fujitec will face a much more competitive environment than Japan’s. Even if it has entered the Chinese market, it has been deeply ploughed. For many years in the forest, compared to big brothers such as energy efficiency, Fuji Emperor can only be regarded as a newborn calf. However, as the saying goes: Newborn calves are not afraid of the tiger. Fuji Di precisely has this kind of integrity. Although landing on the Chinese market is relatively late, it has a stronger reputation. Self-confidence. And this confidence comes from its differentiated product competitiveness.
Fuji Electric Industrial Co., Ltd. Development Division Director Copy Mr. Kurosawa Akira
The new Fuji Xerox product sold on the Chinese market is called the “Jinjing Magic” Range Hood. This '挚Net Magic' feature is a technology developed by Fuji Industries in Japan. Its main purpose is to suppress the oil on the hood of the hood. , Make the cleaning and maintenance easier. When the user cooks, the smoke produced is blocked outside the machine by the soot separation plate, so that the fumes cannot enter the interior of the range hood. Intercepted by the soot separation plate. The waste oil is collected in the oil collection ring, and it is intercepted before the waste oil enters the inside of the range hood. The machine has a high-speed rotary soot separation plate that can organize the fumes into the interior of the range hood. This is also the Fuji Emperor. The patented technology. In 2017, this fume extractor with fume extraction function won the Japan Design Award, and the cumulative sales volume in Japan has reached 140,000 units, which has been highly valued by Japanese consumers.
Compared with the current products on the market, the amount of waste oil attached to the impeller is greatly reduced, so it can make cleaning and maintenance very simple.
The new product has other functions besides the “clean magic” function. For example, the oil filter master technology can make the waste oil recovery very simple; the constant air volume control technology can prevent the outdoor polluted air from flowing in in large quantities; , It can prompt the user when maintenance is needed; The 24-hour operation function can keep the indoor air clean; The user can also use the remote control operation function.
Thanks to this conception and distinctive technology, the new product, the “Jinjing Magic Range Hood”, was born. The so-called 'Jinjing Magic' refers to the installation of the high-speed turntable (smoke separation disc) in front of the fan. Fuji Oil Industry's unique fume recovery system, which can effectively inhibit the fumes into the hood (the technology patent has been obtained).
The smoke sucked by the fan is collected by the oil collection ring after hitting a high-speed turntable (soot separation plate) capable of soot recovery. Under the action of the separation plate, soot cannot enter the interior of the range hood. Meanwhile, the surface of the soot separation plate Hydrophilic special coating process allows moisture to enter between the coating surface and oil stains. Therefore, it is easy to remove oil by simply washing with water. This way, you only need to keep the oil collection ring and soot separation plate clean. , does not need to deliberately clean the interior of the hood, but also saves the cost of employing professional cleaning staff.
Mr. Song Liang received an interview with Aiken Power Grid
Mr. Kurosawa Kazuo interviewed Aiken power grid
Fujie's range hoods also have another major feature, the 'rectifying plate'. In the case of a large amount of smoke produced during cooking, the suction strength of the range hood is important, but even without a powerful fan, the hood can be assisted. It is the rectifying plate that achieves sufficient suction. The rectifying plate looks at first sight as if it blocks the oil-smoke mouth. However, because the rectifying plate is installed, the oil-smoke mouth is narrowed, so that the smoke can be effectively inhaled. Also, it can be disassembled and cleaned.
The range hoods that have been equipped with Surenet's magic technology have achieved sales of 140,000 units in Japan and will be sold in China under the brand name FUJIOH in late April 2018.
'Our company's goal is to be a century-old company in the future. Twenty-three years later, Fuji Emperor will soon celebrate its 100th anniversary. ' Mr. Shi Song said.
As a Japanese artisan brand, Fujitsu will be able to contribute to the comfort and richness of every Chinese life with its spirit of excellence and professional technical strength. We are full of expectations.
