When the user orientation becomes a kind of collective thinking in the industry, market competition is not only to provide high-quality products for consumer users; especially for air conditioners, which require installation of home appliances, the after-sales market has become an important part of the competitiveness of enterprises. field.

The author was recently informed that the traditional installation services for the air-conditioning industry, especially the large number of old products, refrigerant connection pipes are not beautiful, and the security problems caused by aging, Midea Air-conditioning launched a new installation service solution, that is, air conditioning inside and outside the machine slot Installation. This is the industry's first in the country, and Midea also hopes to establish industry installation standards. This new brand new installation solution will be promoted as an industry installation service benchmark to enhance the user service experience. Currently, Midea's air-conditioning duct installation solutions Has been piloted in Beijing, Shanghai, Shenzhen and other places.

Overcoming the shortcomings of traditional services Bringing new experiences to users

Exposed air-conditioning ducts, irregularly curved connecting pipes, and the frequent use of air-conditioning products over time, these seemingly accustomed things are now becoming a pain point for a large number of users.

On the one hand, the outdoor air-conditioning pipelines, the lines passing through the accumulated wind and sun and rain, the bandaging belts will age and fracture, the insulation materials will also be weathered and damaged, the refrigerant leaks, the energy consumption will increase, and potential safety hazards will arise; On the one hand, even if the indoor connection pipe does not encounter harsh working environment, the indoor installation pipe in terms of color or shape in the traditional installation scheme is far away from the modern home aesthetic requirements, and destroys the room environment. Beauty.

The ducted installation service solution launched by Midea Air-Conditioning Co., Ltd. adopts a PVC material duct with a life of more than 10 years. It does not deform or discolor, and it matches the service life of air conditioners. The PVC resin material is environmentally friendly and has added resistance. UV anti-oxidant, using lead-free non-toxic stabilizer, can be flame-retardant and high safety. The inverted card slot is more solid to prevent the cover from dropping, the structure is reasonable, and it is also more convenient to install.

Midea Pipeline Installation Services, while overcoming many shortcomings of traditional installations, also made air conditioning products more in line with the requirements of modern home aesthetics, enhanced the external image of the urban construction environment and residential housing, and brought new services to users. Experience.

Full spread of model area is expected to become the industry standard

From March 15th onwards, Midea's solution for installation and installation of trenches has been piloted in Beijing, Shanghai, Shenzhen, and other places, and has been highly recognized by users. Later, it will be rolled out to more areas to allow more users to enjoy it. To this kind of service and experience, it is only a matter of time. However, prior to this, Midea's air conditioners summarized and refined according to the installation and use conditions in the pilot area, and further refined the service details.

It should be pointed out that the new trough service plan launched by Midea Air Conditioning did not cover all the models, but only for some of the products. However, from the point of view of the author, the Home Air Conditioning Division of the latter stage will Program promotion and application in the full range of products.

In order to ensure the effective implementation of the air-conditioning installation special pipe trough in the pilot areas and models, and to accumulate the corresponding installation experience and ensure the best results. All the engineers responsible for the installation and implementation of this program are the best in the industry selected by Midea Air Conditioning. The most experienced installers, and after a unified training and assessment of job assignments.

The author was also informed that Midea’s Home Air Conditioning Division is actively conducting preparatory work for patents, and for its own early efforts, it has innovated to build an equity protection system. Of course, the core appeal of Midea’s move lies in its desire to sell within the company. A complete and unified standard was created in the platform. With the installation of aftermarket solutions in the domestic market, a large area of ​​promotion and full marketization, the new pipe and slot installation service is expected to become a new industry standard.

Driven by innovation to build endogenous growth model

Not long ago, Li Jinbo, director of the Home Air Conditioning Innovation Center of Midea Group, revealed during the interview by the author that the total investment of the US-based group in technology research and development reached about 8 billion yuan in 2017, an increase of 2 billion yuan over the previous year. Yuan. As an important business unit of Midea Group, home air conditioning also has a huge investment in this area.

Li Jinbo also stated that now Midea has formed a multi-level, internal and external interconnected R&D system. In each division, it not only owns a technology R&D center, but also established a pioneering research center; at the same time, it has been established at the group level many years ago. The Academia Sinica has thus led to the realization of a four-level innovation R&D system for the specific products of each business unit of the United States, namely, to research first-generation, reserve generation, and develop generation and production generation.

This is due to this technological innovation and R&D system that has enabled Midea to make rapid progress in the creation of differentiated product advantages in recent years, and has consistently introduced the Windless Series, MWOW Series, etc., which have applied original technology and functional products.

The Tubular Installation Service Solution launched this time is also a comprehensive exhibition of Midea's home air-conditioning innovation capabilities. It is associated with the introduction of the 'T+3' production and marketing model, the integration of CDOC's user-oriented model, and the innovative capability of Midea's air-conditioning. Embodied in every link from client to provider.

Last year, Fang Hongbo, chairman of Midea Group, stated that the current priority of the entire United States is to create an endogenous growth model. Whether it is windless, product innovation represented by the MWOW series, or individuation and fashion, it is intrinsic. The upgrading of brand image, and even the introduction of the slot installation service, are all promoting the competitiveness of the United States in different dimensions.