On-site experience of new products, the release of comfortable inverter air conditioner white papers, the launch of a new round of market offensive, Hisense air-conditioning through a one-and-a-half-hour meeting intensively to the outside world to convey new brand development information. In the new competitive situation, Hisense air-conditioning borrowed from In the field of frequency conversion, the determination of paving the way to create a rising channel is vividly on paper.
On March 19th, Hisense Air Conditioning's “Good Life, Comfortable Claim” conference was held in Qingdao. At the meeting, Hisense Air-condition announced its “Hong Hai Action” comfortable frequency conversion popularization plan, and jointly released the “Air Conditioning” with the China Household Electrical Appliances Research Institute. Industry Comfort Variable Frequency Development White Paper (hereinafter referred to as "White Paper").
"The air conditioner industry comfortable frequency conversion development white paper" is released
With the development of the industry and the escalation of user demands, the demand for air conditioners has shifted from the relative basic requirements of cooling, heating, energy saving, and mute to the comfort and health. The most fundamental demand for air conditioners can ultimately be attributed to air conditioners. All-round comfort requirements. Air-conditioner diseases that existed since the birth of air-conditioners still plague users. Consumer demand gradually evolved from the just-needed temperature control function to the health gain field. Audience groups focus on children from all ages, pregnant women. , Old people and other groups, which require air-conditioning manufacturers in the air-conditioning products for the user to bring a comprehensive comfort experience to create force.
In 2018, transformation and upgrading became the consensus of the household appliance industry. With the steady progress of the Chinese economy, positive development, and steady increase in the income level of households, the upgrading of consumption structure has become the driving force for consumption growth and it has become the largest dividend in the household appliance industry. This will also force the home appliance industry to launch a new round of consumer demand by introducing new technologies and new products that meet the needs of users.
The "White Paper" summarizes the development trend of the air-conditioning industry, and specifically and clearly defines the functional elements that should satisfy the current comfort and frequency conversion standard air-conditioning products. The White Paper states that the development of air-conditioning in China has gone through six stages. : The birth period of air conditioners that meet the basic cooling needs; Inverter air conditioners featuring energy saving, noise reduction, and temperature stability uniformity; Healthy inverter air conditioners equipped with high-efficiency filters and electrostatic dust removal technologies; Self-cleaning of indoor evaporator evaporators; The first generation of comfortable inverter air conditioner controlled by machinery; The second generation of comfortable frequency inverter air conditioner with soft and wet cooling, indoor and outdoor machine double-clean, zero-sensing wind function; The third generation of comfortable frequency conversion air conditioner that realizes the precise humidity control and intelligent customized air supply.
In the face of people's desire for a better life, Hisense Air-Condition insists on technology products as the core and provides users with high-quality new products and good products. The male god series is the user-oriented innovation of Hisense air-conditioning.
Hisense Air Conditioning General Manager Wang Yunli
According to Wang Yunli, general manager of Hisense Air Conditioning Company, 'based on the user experience and user needs, Hisense believes that what the current user needs is a comfortable air conditioner, which needs to pass indoor air temperature, humidity, cleanliness and airflow. All-round intelligent control can be realized. 'It is understood that Hisense air-conditioner successfully launched the third generation of comfortable frequency conversion air conditioner to the market by the end of 2017, achieving breakthroughs in precise humidity control, intelligent humidification and dehumidification, and 360° air supply, etc. Another era of comfortable inverter air conditioner.
As the representative product of the third-generation comfort inverter air conditioner, Hisense X-Cool can not only realize the free setting of temperature and humidity through the original temperature and humidity dual control technology, but also has an innovative 360° rotating air supply design, which can realize the entire Angle air supply, with 'wind blowing people, wind avoid people' mode, to achieve customized air supply according to different needs of the crowd, with the application of voice and somatosensory operation, to enhance the overall user comfort experience.
Hisense Male X Air Conditioner
Ge Fengliang, vice president of the China Household Electrical Appliances Research Institute, stated that the air conditioning industry's comfortable frequency conversion technology has been iterative until now. The products that meet the definition of comfortable air conditioning must have these features: Variable frequency and high energy efficiency, which can achieve independent and precise control of humidity (including humidification and dehumidification ), Diversification and individualization of air supply methods, with air health as the guide, to meet consumer demand for air quality, etc., from the four dimensions of temperature, humidity, cleanliness, air supply and other comprehensive comprehensive control.
"White Paper" pointed out that in the new era of consumption, the third generation of comfort frequency conversion products represented by Hisense's male god X air-conditioner is expected to become the next 'air outlet' for the future development of air-conditioning products.
Hisense Air Conditioning 'Hong Hai Action' starts
As represented by the male god X air-conditioner, Hisense's third-generation comfortable inverter air conditioner will become a weapon for its deciding market. According to the different market channels in 2018, Hisense male god X new products, male god series, double cleaning series, goddess series all year round Targeted attacks on the market. The future of Hisense air-conditioning will enter the home air-conditioning market first three. On-site launch of the 'Hong Hai Action' as Hisense air-conditioning spring battle blows the horn.
