On March 19, 2018, the first 16 Dongfeng Tianlong tractors of Dongfeng Commercial Vehicles were successfully loaded onto freighters bound for West Africa, and they were destined for customers in countries along West Africa.
16 Dongfeng Tianlong Delivered to West Africa Departure Ceremony
The overseas order vehicles dispatched by Dongfeng Commercial Vehicles from Shanghai Port will be delivered to Senegal, Ghana, Cameroon, Mali, Côte d’Ivoire, Congo and other countries in West Africa according to the needs of users. This is also the stepping stone for the successful opening of the West African market by Dongfeng Commercial Vehicles. It is reported that only this single model will reach 50 units in West Africa this year.
Dongfeng Tianlong flagship in South Africa
The use of high-quality goods and comprehensive services to win the trust of customers in the African market is an important measure for the development of Dongfeng Commercial Vehicles in overseas markets in recent years. With in-depth research on overseas markets and in-depth research on policies, Dongfeng Commercial Vehicles are global in scope. Cleverly playing 'brand communication card', with the help of Dongfeng Motor's participation in the world's top sailing event - the 2017-18 season of Volvo Ocean Race, vigorously promoting the 'Dongfeng' brand overseas, especially in the key ports of the 12 ports through which the event passes And the countries and regions that radiate, carry out a series of colorful brand communication and business promotion activities, truly serve the brand marketing and sales activities, effectively promoted the popularity of 'Dongfeng' brand internationalization, and promoted it more substantively. The development of Dongfeng Commercial Vehicles in the African market has been steadily implemented and promoted.
Dongfeng Tianlong flagship in South Africa
In October 2017, at the first stop of the Volvo Ocean Race in Alicante, Spain, Dongfeng Commercial Vehicle signed a cooperation agreement with a competent dealer in West Africa. The two parties reached an agreement to jointly develop and promote 'Dongfeng' with resources. Branded commercial vehicle sales and network services in the global market.
Dongfeng conducts business exchange in Alicante, the first station of Wofan Race
Then, in December of the same year, in the Volvo Ocean Race, the docked port of Cape Town, South Africa, Dongfeng Commercial Vehicle accurately planned the brand promotion plan, formulated a targeted business activity plan, and successively carried out the evaluation of the Dongfeng Tianlong Engineering Vehicle. Brand Experience, Theme Salon, Event Experience, Chinese Cultural Experience and other activities. Dongfeng Commercial Vehicle understands and recognizes the strength and connotation of Dongfeng Brand in a good atmosphere never before experienced by African market customers. During the event in Cape Town, Dongfeng Commercial Vehicle successfully signed a cooperation agreement with a Zambian distributor, and the service network in the African market was further expanded. At the same time, West African dealers and Dongfeng Commercial Vehicles signed an order agreement for the first time.
Dongfeng Tianlong flagship in South Africa
First-rate companies do branding, effectively integrate brand communication and business promotion, transform each other and quickly release value. This has long been the goal pursued by major companies. Brand communication and overseas sales are mutually reinforcing. The team, to participate in the sports marketing platform for the 2017-18 season Volvo Ocean Race, has been a very good value development and interpretation.
Dongfeng No.
Up to now, the 10-month course has passed halfway, and the overall communication target of Dongfeng has exceeded expectations. The total exposure of Dongfeng in the global range is nearly 690 million, and a total of 2710 articles have been actively reported. Among them, overseas media exposure With 390 million person-times, Dongfeng Brand’s overseas media coverage focused on countries in Europe, Africa, Asia and other major regions, spreading influence to cover key sales regions, and conducting full-coverage dissemination on overseas social media. Currently, Dongfeng’s media Spread value ranks first in the fleet of seven ships.
Dongfeng fights storms at sea
In the past ten years, Chinese brand trucks have been continuously recognized and trusted in Africa. In the future, Dongfeng Commercial Vehicles and Zambian dealers in West Africa and Zambia, respectively, have developed plans to jointly develop the African market, which will be studied in market segments, customer development, and after-sales accessories protection. Brand promotion to build full communication of various marketing links, diversified to meet the needs of African customers.