Mr. Cai Sikai, vice president of Sales and Marketing of Bosch Thermotechnology China, once promised to surprise the Chinese market every year, once again made his promise at the China Household Electrical Appliances and Consumer Electronics Fair (AWE2018) in 2018: Launch of domestic water purification for the Chinese market. product.
Vice President Sales and Marketing of Bosch Thermotechnology China Region Cai Sikai
In an interview with China National Grid, Cai Sikai and the reporter shared the joy and talked about his understanding of the Chinese home appliance market. In the eyes of the China Connect, the Chinese market still has great growth potential, and Bosch Thermodynamics Technology also has confidence in the Chinese market to achieve better performance and create more 'surprise' for Chinese consumers.
AWE Launches Water Purification Products More Surprises
On March 8th, AWE2018 was opened at the Shanghai New International Expo Center. Visitors and media from home and abroad were pleasantly surprised to find that Bosch Thermotechnology brought its products to the AWE Pavilion for the first time. On the same day, Bosch Thermotechnology exhibited a water storage system. Water heater Tronic series, strong exhaust gas water heater Therm series, air purifiers AP350 series and Air7000 series and gas heating water heater Gaspar 7200i and other fist products, and the grand launch of AQ series of household water purifier products.
AWE2018 Bosch Thermotechnology Products Show
According to Cai Sikai, although the Chinese water purifier market has experienced rapid development in the past few years, the penetration rate of water purifiers in the Chinese market is still very low, only about 10%, while the use rate of water purifiers in Western countries has reached 70% or so. 'We think that there is a big market for water purification products in China, and there is still a lot of room, and Chinese consumers still look forward to better, safer and more beautiful products, so we are also very happy. There is now a whole new range of products available for the Chinese market.
At this year's AWE, Bosch Thermotechnology has introduced three models of household water purifiers: the AQ6600P 600 RO/AQ5600P 400 RO/AQ7100P 50T. In addition to the stylish and beautiful face value, these three products also aim at the characteristics of Chinese water quality. Penetration design, equipped with Bosch's unique logic algorithm, can intelligently adjust the pump power. Pure water and wastewater ratio can reach up to 4: 1, and integrated integrated waterway design. Instant heating function of high-end model AQ7100P 50T and precise control of 1 °C Temperature, intelligent filter replacement reminding function and convenient filter replacement design. These attractive and competitive selling points have made Bosch Thermotechnology's new water purification products gain a star-like glory during AWE.
'There are no Bosch water purifiers in the world so far. This is the first time we have launched a new series of products in China. So I think this is a surprise.' Said Cai Sikai. At the same time, he also gave Heavy spoilers: 'I can reveal that we will have more surprises this year. Of course, for existing product lines, including electric water heaters, gas water heaters, air purifiers, etc., we will continue to improve and enrich . '
When the reporter asked if he would also introduce products that Bosch thermal technology had not entered into the field, Cai Sikai affirmed that he only sold specific products for specific product categories.
The rising star Bosch Thermotechnology 2017 has a good performance
Although Bosch Thermotechnology has worked hard in the Chinese market for many years, its early focus was mainly on commercial air-conditioning, industrial/commercial heating, and the time to enter the home sector was not long, but its growth momentum in the home appliance market was extremely rapid.
According to the reporter's data obtained from Bosch's thermodynamic technology, sales of Bosch Thermotech electric water heaters increased by 161% in 2017, sales of gas water heaters increased by 49%, and sales of air purifiers increased by 121%.
Whether it is water heaters, air purifiers, water purifiers, Bosch thermodynamics may be newcomers, but Cai Sikai does not think that the identity of future arrivals is a disadvantage of Bosch's thermodynamics.
In terms of water heaters, we entered the market relatively late, but we are very optimistic about this market, and we have industry-related knowledge, technology and research and development capabilities, so we can use very good technology to provide products to the Chinese market, so Bosch has developed in this area. And the progress is indeed very fast.' Cai Sikai said.
In the winter of 2017, the haze that had ravaged the northern region for many years decreased dramatically. The outbreak of the “Xiaoju artifact” air purifier in the past winter did not occur in 2017, leaving some air purifier manufacturers slightly disappointed.
Bosch Thermotechnology did not launch air purifier products until 2016. Facing the improvement of air quality in the north, Cai Sikai did not show disappointment, but shouted that this was a good thing. Last year, the air quality in the North was much better than in previous years. One thing that made us very happy also made us feel privileged and proud, because all employees of Bosch Thermotechnology have always wanted to improve the quality of China's environment, including water quality, air quality.
In his opinion, the air quality in Europe is very good, but the air purifier market there is also very large. 'Bosch heating technology is very confident in its products and functions. We believe that the Chinese market still needs more comprehensive and outstanding products. So we also grew very fast in air purifiers last year. (Performance) Very good. 'He said, 'We are very confident in this market and will continue to invest in air purifiers.'
At present, the Chinese market has become Bosch Thermotechnology's fastest growing market in the world. There is no one. 'About Bosch Thermotechnology's growth in the Chinese market, I can proudly say that our colleagues in other countries are very difficult to achieve our growth. Rate, although the Chinese market may have slightly lower growth rates in some areas than before, in many areas, the Chinese market still has a much higher growth rate than overseas. ' Cai Sikai said that the consumption capacity of the Chinese market has been increasing since then. The demand for new technologies and modern products continues to increase, and Bosch Thermotechnology can meet this demand.
Optimistic about the Chinese market, continuing to increase investment in China
In the interview, Cai Sikai used two 'very' to describe the importance of Bosch Thermotechnology to the Chinese market. He stated that China's HVAC market, water treatment market, and air-to-clean market are all very large. Bosch's investment in thermal technology in China has already It's very big, and it's getting bigger every year.'
'We are also very confident about our products and the services we provide. Bosch Thermotechnology provides competitive solutions, competitive products, and competitive services. We are very optimistic about the Chinese market and we can still Seeing great opportunities for development, we will continue to increase our investment in the Chinese market. Cai Sikai summed up the continuous investment of Bosch Thermotechnology in the Chinese market in several aspects: enrichment of product lines, expansion of channel networks, and services The level of continuous improvement.
Since entering the home sector, Bosch Thermotechnology has successively entered electric water heaters, gas water heaters, air purifiers, and water purifiers, and has continuously introduced products equipped with advanced technologies. 'It is a great privilege to see that Chinese consumers are very optimistic about our products. We are bringing more momentum to further expand our research and development. ' Cai Sikai said that the water purifiers exhibited at AWE Bosch Thermotechnology are products that have not yet been introduced in other countries. These new products unique to the Chinese market are also Bosch Thermotechnology will bring growth. 'There is no doubt that our growth rate this year will still be very high.'
Continuously expanding the channel network is also a work that Cai Sikai and his team have been working hard to promote. To make it easier for Chinese consumers to find and find their own products, Bosch Thermotechnology will continue to expand its input in online channels and expand our online channels. Network, this area has always given us opportunities for growth.'
In addition, another area where Bosch's thermodynamic technology will continue to increase its investment is service. 'We hope that when Chinese consumers start thinking of purchasing a hot water product or purchasing an air purifier, they think of Bosch, and then they can Bosch is very simple to find - whether in an exhibition hall, a store or online, it is very easy to experience and purchase, including delivery, follow-up product maintenance, etc. is a very cool experience, in this regard we We will also work hard to continuously improve our services. ' Cai Sikai said.
Cai Sikai clearly stated that the water heater is currently a core business of Bosch Thermotechnology in the household sector. This point will not change in the next few years. 'We are confident in this area that we can promote changes in the hot water sector in China. The best and most advanced technology, especially the use of Wifi technology to provide better solutions and better products to the Chinese market.
In the interview, Cai Sikai revealed his vision for the development of Bosch Thermotechnology in the Chinese market: 'We want Bosch to be the first choice for Chinese consumers.'