First Gree Electric Appliances, and then New Energy Vehicles, Dong Mingzhu has never tired of investing. In the past three years, he has made more than 30 holdings of Gree Electric Appliances, and spent more than 1 billion yuan in holding the Yinlong in one year. The second largest shareholder.
Recently, Gree Electric chairman Dong Mingzhu said in an interview with reporters at the two resident offices: 'I don't pay too much attention to earnings and dividends in investment. In the capital market, everyone must soberly invest, and there can be no speculative psychology.'
At the same time, Dong Mingzhu disclosed to reporters the latest plan for Gree Electric. Early this year, Dong Mingzhu had announced within Gree Electric that in 2018, Gree’s sales management would have to be completely transformed.
Dong Mingzhu said that in the Internet age, if Gree only takes the e-commerce model of Jingdong in the sales system, then dealers will certainly lose their jobs. Gree will use modern tools in the current sales system. Gree has stores in the country for so many years, we will use the big data to open up the entire network, so that the dealer team into a team of integrated services and sales, allowing companies to keep track of product usage and service conditions.
Diversity and professionalism do not conflict
Never give up the position of air conditioning boss
In the past period of time, Gree’s diversification has been subject to external controversy. Since the formal announcement of diversification in 2016, Gree has been on this path for two years.
When it comes to diversification, Dong Mingzhu said: 'The success or failure of (diversity) lies in the corporate culture. What enterprises cannot lose is the dedication.'
In Gree's performance report, the achievements of industries currently expanding in multiple areas have not yet been fully highlighted, but the potential of smart equipment has been brought to light. Gree's semi-annual report in 2017 showed that its air-conditioning business still accounted for 90% of total revenue. The proportion of living appliances business and intelligent equipment business is about 2% each.
For the proportion of smart equipment in Gree's industry, Dong Mingzhu said that this is not important. She believes that the development of this industry has a foundational process. 'If you say, do it with an air conditioner overnight The same scale of 100 billion yuan is unrealistic. But I can say that my CNC machines either do nothing or do the best. Now Gree's CNC machine tools, like Germany, can be used to process the high we need. This is what I am proud of.
However, Dong Mingzhu said: 'Gree will never give up the status of air-conditioning boss, we must firmly occupy this position, since the boss, we must continue to have new technologies.'
With the development of the Internet and e-commerce, traditional home appliance companies are undergoing a full-scale transformation. The Gree sales system also exposed a series of problems last year.
Dong Mingzhu announced at the beginning of this year that it will undergo a substantial reform of Gree’s sales management.
Speaking of specific measures, Dong Mingzhu’s reporter stated: 'In the past, we have created innovative marketing models with unique thinking and received recognition from the outside world. We adhere to the idea of win-win and have different approaches at different times.'
Recalling several changes in Gree's history, she said: 'In the early days, China's air-conditioning companies were assembly factories and won the market through price wars. At that time, Gree formulated a fair competition environment to enable Gree to achieve a win-win situation for the upstream and downstream businesses, and let distributors It is also possible to maintain stability in times of crisis; Gree realizes that it is not possible to dominate the world, reach consensus with distributors, and then form a regional management model, and carry out the second reform of Gree's sales system; as scale grows larger, Gree increases There are also new problems. Gree needs to make changes in the end-dealer area. If the general manager is not in place, it may be eliminated. Gree then ushered in the third change, unified local dealers and sales. A centralized model is formed on the system.
In this round of changes in Gree's distribution management system, Dong Mingzhu will apply modern tools to the existing sales system and will achieve a unity of sales and service for the dealer team.
In the past period of time, Dong Mingzhu’s actions have often been accompanied by controversy. Some people even compared her with real estate grandson Sun Hongbin. Talking about this, Dong Mingzhu laughed: “I have expectations and dreams for the new energy industry that I have invested in. At the same time, this industry is also in line with the national strategy.
Two months later Dong Mingzhu
Will Gree's role change?
In the Dong Mingzhu era, Gree has laid a clear Dong Mingzhu imprint. Dong Mingzhu's own 'net red' constitution with its flow also made any of its moves, causing market hot debate.
From Gree Electric's upcoming general election, there are only two months left. Whether Dong Mingzhu will continue to serve as Chairman of Gree Electric Appliances has been speculated by the outside world.
Regarding the issue of re-election, Dong Mingzhu said: 'I believe that no company belongs to one person. The enterprise naturally has an iterative process. For me, the concern is not who will take over, who will retire. I care about this company's Where is the point of sustainable development. '
'I was a general manager in Gree in 2001 and it has been 18 years since this year.' Dong Mingzhu told reporters: 'I should have been able to rest because I didn't take a day off in Gree in 28 years. The premise is that Gree can operate well. If Gree can't operate better, I will definitely not work.'
'In this era, we have a new definition of successful people. It does not depend on how much wealth you have, but on what contribution you make to society. When I think of value, I go for it. ' Dong Mingzhu said.