With the rapid economic development, water quality pollution has been increasing, residents' water security issues have become more and more concerned, and residents' demands for drinking water quality are getting higher and higher. Drinking water and health have become the focus and focus of public attention. The device industry is also growing rapidly. Although the market penetration rate of domestic water purifiers is still not very high, the water purification industry has a promising future. At present, the water purification industry presents four major characteristics:
First, the development of the water purifier market is stable, and the high-end trend is obvious. With the increase of the consumption level, the water purifier market is becoming more and more high-end. According to the monitoring data of OVC (AVC) line, the high-end (≥ 4,000 yuan) price share of water purifier is increasing year by year. In the first 26 weeks, the high-end share exceeded 50%, while the average price of the water purification industry also increased. The average price in the first 26 weeks of this year reached 3,877 yuan, an increase of 13.4% over the same period of last year. The average foreign brand price was 4,690 yuan, an increase of 10.4% over the same period of last year. 3482 yuan, a year-on-year increase of 14.7%.
Second, the popularity of reverse osmosis technology, green manufacturing technology is the trend of future development Currently, the water purifier market is mainly divided into reverse osmosis technology, ultrafiltration, activated carbon, and nanofiltration in terms of technology. Affected by the national '863' plan, reverse osmosis technology has gradually become the mainstream of the market. According to Ovid Cloud Network (AVC) line Under the data monitoring, reverse osmosis technology products showed a year-on-year growth trend, and activated carbon products showed a downward trend. Reverse osmosis technology products accounted for nearly 90% of the first 26 weeks of this year, followed by ultrafiltration products and activated carbon products, with a share of less than 5%.
Water purifiers will also develop green manufacturing technologies while popularizing reverse osmosis technology. At present, green manufacturing technologies have been included in the National Science and Technology '12th Five-Year' Special Plan. The goal is to make products from design, manufacture, packaging and transportation. In the entire life cycle of the use of end-of-life disposal, it has the least negative impact on the environment, the highest utilization rate of resources, and the coordinated optimization of the economic and social benefits of enterprises. With the increasing awareness of environmental protection, companies that do not promote green manufacturing technologies will Eliminated in the market competition, the development of green manufacturing technology is imperative.
Thirdly, the product features are moving towards high throughput, long life, high water-saving, and intelligent development. Small-flux water purifier products are prone to problems such as low water flow, large proportion of waste water, and poor filtering effect. Therefore, large throughput, convenient and high-quality products with clean water quality can better meet the needs of users. According to the AVC offline monitoring data, the large throughput (≥200L) products are growing at a fast speed and increasing trend. In the first 26 weeks of the year, the large flux (≥200L) products accounted for nearly 64%, and the share of small flux products is yearly. decline.
The intelligentization becomes one of the breakthrough points in the water purifier industry. The entire household appliance industry is advocating intelligence, and the water purifier is no exception. The water purifier intelligence mainly displays in reminding consumers to replace the filter element, water quality data collection, and life-based services. Connections and other aspects.
The fourth is channel sinking Water purifiers have gradually been recognized in towns and rural markets below the third tier. The rapid economic development in China has affected the natural environment to a certain extent. Among them, water pollution is the most serious. The number of cancer villages that are rising is the best example. The permanent population in urban areas exceeds 50% of the total population in China. The water treatment conditions in these areas are poor. Consumers are paying more and more attention to drinking water. Water purifiers will become necessary electrical appliances for healthy living in the future. According to OVC Cloud Network (AVC) The offline monitoring data shows that the urban and rural markets below the third line had a year-on-year increase over the first and second tier cities, and the urban and rural markets below the third line had great potential.