Recently (March 14th), a delegation of 22 people from the University of Houston, Bauer College of Business opened a visit to PepsiCo Group (Guangdong Pepsi Thai eCommerce Co., Ltd.). Mr. Heng Dedong, General Manager, Mr. Lan Jian, General Manager of B2C Business Division of PepsiCo International, and the delegation have conducted in-depth and comprehensive exchanges on Pepsi's boutique operation model, international F2C business model, and future smart home trends.
The delegations visited this time were mainly graduate students with master's degrees in business studies, professionals with MBA degrees, and outstanding corporate managers. They paid more attention to the business model and business planning of PepsiCo during the exchange. Become an exchange event between Chinese and foreign entrepreneurs.
The content of this visit mainly focused on the three major focuses of PepsiCo Group:
Focus 1: PepsiCo's boutique business model
During the visit, American team representatives revealed that many of the students in the College had purchased BESTEK products in Amazon. They were encouraged to buy products based on high evaluation and good price/performance ratio. They have a keen interest in the production and sales operation model of PepsiCo.
In response to this problem, Mr. Lan Jian, general manager of PepsiCo International B2C Division made a concise introduction: PepsiCo's products can harvest a large number of user approvals, because PepsiCo insists on taking the finer line for a long time, taking user experience as the core. Set research and development, patent technology, production, sales, after-sales service in one, to create a national high-tech, high-tech manufacturing enterprises.
1 R&D: 7000 people experience team, keep improving
PepsiCo Group has a 7,000-person experience team at home and abroad. It participates in information collection from the concept of new products to product experience feedback. The R&D team has repeatedly revised more than 10 times according to customer suggestions. The research and development cycle is more than 1 time longer than similar companies.
2 Production: Integrated mode, boutique route
PepsiCo set up its own factory in China, centralized procurement, production mode, guarantee product quality from the source, and increase overall production efficiency.
3 Sales: International F2C model, creating cost-effective products and services
The main business of PepsiCo Group is through the F2C model based on the e-commerce platform to break the traditional commodity circulation path and provide consumers with cost-effective products and services.
4 Patents: 500 patents escort, innovation and development
Pepsitech Group pays attention to technological innovation. Up to now, nearly 500 patents have been obtained and applied, of which more than 100 invention patents, and the market has a competitive advantage.
Focus 2: International F2C Business Model
Pepsitech Group is the first international F2C e-commerce company in China. In December of 2017, Pepsitech Group was successfully selected as a model company of Guangdong E-commerce, which also proved the superiority of the F2C model.
Members of the delegation stated that the bank’s core concern is the F2C business model. Through communication and field observations at PepsiCo Group headquarters, you can learn about the business model of PepsiCo at close range, and understand the manufacturing process of PepsiCo to realize that China's manufacturing standards. To a certain extent, this also shows that in their hearts, PepsiCo's product manufacturing level represents China's advanced manufacturing level.
Focus 3: Smart Home is the focus of future investment
During the exchange meeting, the members of the delegation showed great interest in the future development plan of PepsiCo Group. In this regard, relevant responsible person of PepsiCo Group stated that in the future, smart home will become the key input direction of PepsiCo. Planning based on current market feedback information.
Statistics: In 2018, China's smart home market will reach 180 billion yuan, and it will reach 356.60 billion yuan by 2020. According to Statista's estimate, the global smart home market will reach 79.3 billion US dollars in 2021.
PepsiCo has long been market-oriented and focused on user needs. Based on the huge market potential of smart homes, PepsiCo will incorporate it into future development plans and will continue to implement PepsiCo's entrepreneurial spirit of pursuing high quality standards. Show fists.
The members of the U.S. delegation stated that they have gone deeper and truly understood the level of manufacturing in a rapidly developing China, will continue to maintain contact with PepsiCo Group, actively participate in the product experience of PepsiCo, and also expect to see PepsiCo. Products bring more high-quality living experiences to more people and realize the brand vision of creating high-quality products and intelligent life for global users as soon as possible.
In the end, the representatives of the two parties took a group photo and the exchange meeting was successfully concluded. Both representatives agreed that this
The exchange activities are of far-reaching significance and they look forward to more cooperation in the future.
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