Analyst Jeffrey Kvaal conducted a needs survey and the results showed that in 2018, the market demand for the iPhone will not show any significant improvement, and the continuous reduction in supply chain capacity also means that the demand for the iPhone X is still not declining. According to this month Citibank's forecast that iPhone X shipments in the quarter and next quarter will be 14 million units and 7 million units.
This is particularly evident in AT&T's large-scale events in the United States. AT&T recently held an 'iPhone X Buy One Get One Free One' event, but users did not report it well. Even after two weeks of activity, many users Selected refund.
However, the market's weakness does not exist only on the iPhone. Kvaal cited sources from South Korean media that the amount of pre-orders for the Samsung S9 series even dropped by 30% year-on-year. Recently, Chinese mobile phone makers have changed their previous approach to high-end and focused their products. All are on the midrange market. All data and phenomena indicate that it may not be wise to increase the average price of smart phones.
But now, the average iPhone price has risen from 645 US dollars in 2016 to the current 742 US dollars. In connection with the continuous decline in the sales volume of the iPhone, Kvaal believes that there is an inevitable connection between the two: 'The market may no longer tolerate rising prices. The average selling price. '
Overall, although the iPhone X’s previous sales were not as expected, high profit margins still supported Apple’s financial reports. However, the market is now becoming more and more sensitive to price, and the demand for iPhone X is also declining. Apple’s financial report this year will In the face of a crisis, it is reported that the company's annual sales growth rate has been reduced from 3% to 2%.