MediaTek's first P60 smart phone chip solution with built-in AI features has been well received by mainland brand mobile phone customers in less than one month since its launch. After nearly doubling the number of quarters in the first quarter, MediaTek is planning to put all its chip product lines on the cloak of AI, which can span the 4C product market, and at the same time penetrate the high, medium and low-end product positioning of the NeuroPilot AI platform, naturally The company's business and R&D team rely on the killer. In MediaTek's 2018 year, TV chips, smart voice device chips, smart phone chips, and automotive electronics product lines will all be AI-based, making it clear that they must go ahead of other companies. The intention to rejuvenate is actually greater than everyone thinks. Although the Mediatek Helio P60 smartphone chip has already made its debut at the MWC show, the company announced with Tencent and Shang Tang in Beijing recently. The action of emerging AI companies such as Hongsoft and R&D in the Mainland has jointly revealed that MediaTek intends to create a brand new ecosystem and co-prosperity circle in mainland China through strong AI chip hardware technology. From the beginning of the development of the NeuroPilot AI platform, it has been repeatedly emphasized that all markets including consumer electronics, mobile devices, PC and NB products, automotive electronics, and network application products must be all-inclusive and allow terminal AI applications. Customers can develop related software at one time and can seamlessly link products and applications at any time, specifically strengthening the end-user experience. Therefore, the Helio P60 smartphone chip will only be a starting point for MediaTek's AI technology, follow-up companies. In mobile devices, the R&D strategy of the smart home market will also be reflected in MediaTek's next-generation TV chip and smart voice device chip solution with the addition of AI function. Compared with other chip industry players, most of them only stick to PC and NB. One of the markets for consumer electronics, mobile devices, etc., MediaTek's strategy of killing the 3C product market, and the new vehicle electronics product line strategy have all led MediaTek to adopt AI technology and applications. Many market leaders and multiple product advantages have made the Helio P60 a success in the mainland mobile phone market, plus a new generation of electricity. Chip, intelligent voice device chip will also be introduced AI technology, MediaTek intends to win determination, or 2018 operating performance is expected to eat the key to sugarcane. With the degree of popularity of the MediaTek Helio P60 smartphone chip solution recently, the company announced 2018 In the second half of the year, the outbreak of performance growth will be further strengthened. It is very likely that we will see some appearances in the second quarter. It is no wonder that MediaTek is facing further problems in its revenue, gross profit margin and profitability in 2018. , More expression companies have made all preparations, waiting for the east wind to blow up, you can see MediaTek step into a new wave of firm growth.
