On March 15, member of the National Committee of the Chinese People's Political Consultative Conference, Party Secretary of Beiqi Group, and Chairman Xu Heyi visited Ke Da Gong Wang in the 2018 two-party talk show “Interviews with the Two Meetings”, stressing that new energy vehicles are the only way out for China’s auto industry from big to strong. The development of superiority into a leading edge is the biggest test of the Chinese automotive industry.
Secretary of Party Committee of Beiqi Group and Chairman Xu Heyi Interview
Technological innovation is the golden key to the development of new energy vehicles
This generation of Chinese autos has caught up with the historical opportunity to vigorously develop new energy vehicles. As the world’s first country to promote new energy vehicles, China’s new energy vehicles have ranked first in the world for three consecutive years in production and sales. On March 1, the first The national-level new energy vehicle technology innovation center was established. This is also the first national technology innovation center in the automotive industry. Beiqi has become the first batch of co-constructing parties.
Regarding the status quo of the development of new energy vehicles in China, Xu Heyi described it as 'early in the morning and catch up with the big ones' and possesses first-mover advantage. However, he is very clear-headed, 'How to turn first-mover advantage into leading edge is to test China. The biggest proposition in the automotive world. '
Xu Heyi stated that technological innovation is the core of the development of new energy vehicles. He proposed to integrate all external resources, 'to discuss, build, share, co-govern, share,' and use the 'five commons' approach to integrate domestic and international competitive resources. Participate in the construction of new energy vehicle technology innovation center.
Xu Heyi stated frankly that China’s traditional fuel vehicle industry is not dominant and cannot reach the highest international level, but new energy vehicles are at the same level as the highest level in the world. In the future, new energy vehicles will become the main passenger vehicle, and the development of new energy vehicles will be our country’s automobile. The only way out for industry from big to strong.
According to statistics, BAIC New Energy has won the championship in sales of pure electric vehicle market in China for five consecutive years. Xu Heyi stated that BAIC will fully transition to new energy and will no longer produce and sell traditional fuel vehicles by 2025. 'Beiqi Group We are concentrating all forces and actively participating in the work of comprehensive new energy.'
Sharing cars in China will become a leader in leading the global sharing economy
In the area of shared cars, I believe that China will become a vane that leads the global sharing economy. According to Xu Heyi, before the concept of 'shared cars' became popular, BAIC established the 'Beijing trip' in 2014 and was later established. The 'Green Travel in Beijing', the 'China Travel' set up last year was high hopes for it.
“Huaxia travel has innovated the business model of integrating the traditional vehicle manufacturing industry with the emerging information technology industry and the financial industry, and set a new benchmark for the extension of the entire industry value chain of vehicle companies. ' In the occasion of the establishment of China Travel, Xu Heyi said.
It is reported that Huaxia travel adhering to the business philosophy of 'green travel, smart travel, and happy travel', based on an intelligent integrated travel service platform, and relying on the strong product base of Beiqi New Energy Vehicle, to create a time-share lease, online taxi, taxis , Wisdom shuttle buses, shared logistics vehicles and other green travel services system, covering the entire industry chain of travel, to meet the dual needs of corporate travel and social travel, will create a comprehensive first-class travel service operators.
Now that China Travel has been established for nearly a year, it is 'very smooth and the results are good. In addition, the benefits and benefits are also better than my original goal.' Xu Heyi said that nowadays, China Travel has a good momentum of development. It has been deployed in many large cities across the country.
In Xu Heyi's view, innovation is nothing but three modes, one is technical innovation, the other is management innovation, and there is business model innovation. 'Maybe everyone feels that the trend of global business model innovation is in China.' Xu Heyi Said that in the business model innovation, these online and offline innovations represented by Alibaba etc. have attracted worldwide attention. And the innovation of the 'shared economy' business model, such as the sharing of bicycles in the field of Mobai, Xiao Huang, etc. The rise, there are indeed some problems, need to sum up experience and deficiencies.
Accompanied by the acceleration of global innovation, Xu Heyi knows that it is not a day's work to achieve the 'Beiqi Dream' that has grown from a big change to the world. In the area of shared cars, the innovation of business models needs to be accumulated and precipitated. But he also pointed out that , China will play steadily in sharing cars and will detour.
'As Beijing Auto, we have this strength and we have this confidence. We are trying to rent in our country at the same time, to do a better job in the shared field, and to create some successful experiences for everyone.' Xu Heyi said.
Internationalization is the test standard for China's auto industry from big to strong
This year's government work report mentioned that 'promoting the 'Belt and Road' international cooperation, adherence to common development and sharing, promote the construction of international channels, and deepen cooperation in customs clearance along the route. 'Take the country to promote the 'Belt and Road' policy dividend. The Group has accelerated the pace of opening up the international market.
Xu He emphasized that internationalization is the most accurate inspection standard for China's auto industry from big to strong. 'The success of companies in the domestic market is one aspect, but it is more convincing to achieve internationalization.'
In the process of BAIC Group's 'going out', Xu Heyi’s principle is to combine his own strengths and focus on selecting a few countries or regions. The Group is committed to building the market. He pointed out that as a durable consumer goods, the car does not have a good reputation and level. After the after-sales service and supporting financial measures and policies, it is difficult to do a good job in the market. 'We must do a good job in the market, do it thoroughly, and do it in depth rather than unilaterally. In a short time, we only look at the quantity of heavy trucks for quick success. It is necessary to intensively cultivate and groom the brand.
In addition, according to Xu He-yi, in the process of opening up the international market, not only the product 'going out' but also the 'going out' of branding, technology, management and service, the key is to 'go in.'
BAIC Group's international strategic layout
With regard to the internationalization of Beiqi Group, Xu Heyi said that currently BAIC has clearly focused on four markets: South Africa is a key base for BAIC Group, and the complete vehicle manufacturing base has four processes; Latin America in Latin America is an important market for the promotion of new energy vehicles. In addition, Russia, the Middle East market is also focusing on promoting.