In January-February 2018, total retail sales of consumer goods reached 610.82 billion yuan, a nominal increase of 9.7% over the same period of the previous year. Among them, the retail sales of consumer goods above the designated size units reached 232.4 billion yuan, an increase of 8.3%.
According to the location of the business unit, in January-February, the retail sales of consumer goods in urban areas were 5204.6 billion yuan, an increase of 9.6% year-on-year; the retail sales of rural consumer goods were 90.3 trillion yuan, an increase of 10.7%.
Divided by type of consumption, in January-February, catering revenue was 661.3 billion yuan, an increase of 10.1% year-on-year; merchandise retail was 4.5469 trillion yuan, an increase of 9.7%.
In retail sales, from January to February, retail sales of units above designated size were 217.56 billion yuan, an increase of 8.4% year-on-year.
In January-February 2018, China's online retail sales totaled 122.7 billion yuan, a year-on-year increase of 37.3%. Among them, the online retail sales of physical goods reached 907.3 billion yuan, an increase of 35.6%, accounting for 14.9% of the total retail sales of consumer goods; In retail sales, food, wear and used goods increased by 57.3%, 36.8% and 33.1%, respectively.
Total Retail Sales of Consumer Goods in January-February 2018
| Indicators | January-February | |
| Absolute amount (100 million yuan) | Year-on-year increase (%) | |
| The total retail sales of social consumer goods | 61082 | 9.7 |
| Including: Retail sales of consumer goods above designated size | 23242 | 8.3 |
| Among them: Physical goods online retail sales | 9073 | 35.6 |
| According to operating area |
|
|
| town | 52046 | 9.6 |
| rural | 9036 | 10.7 |
| By consumption type |
|
|
| Catering income | 6613 | 10.1 |
| Including: Catering income of units above designated size | 1480 | 7.1 |
| Retail goods | 54469 | 9.7 |
| Including: Retail sales of units above designated size | 21762 | 8.4 |
| Grain and oil, food | 2473 | 9.7 |
| Beverages | 331 | 8.2 |
| Alcohol and alcohol | 798 | 9.5 |
| Clothing Shoes, Needle Textiles | 2397 | 7.7 |
| Cosmetics | 422 | 12.5 |
| Gold and silver jewelry | 509 | 3.0 |
| Daily necessities | 848 | 10.1 |
| Household appliances and audio and video equipment | 1239 | 9.2 |
| Chinese and Western Medicines | 891 | 10.1 |
| Cultural office supplies | 435 | -0.9 |
| Furniture | 314 | 8.5 |
| Communication equipment | 686 | 10.7 |
| Petroleum and products | 2979 | 9.1 |
| Automotive | 6118 | 9.7 |
| Building and decorating materials | 324 | 6.8 |
| Note: 1. The speed of this table is the nominal growth rate without deducting price factors; 2. Some of the data in this table have total and sub-item totals due to rounding. | ||
Notes
1. Index meaning
Total Retail Sales of Consumer Goods: It refers to the amount of goods (units) sold to individuals through transactions, non-production of social groups, amount of non-operating physical goods, and income from the provision of catering services.
Online retail sales: refers to the sum of retail sales of goods and services through public online trading platforms (including self-built websites and third-party platforms). Goods and services include physical goods and non-physical goods (such as virtual goods, service goods, etc.) ).
Total retail sales of social consumer goods include online retail sales of physical goods, but does not include online retail sales of non-physical goods.
2. Survey object
Legal person enterprises, industrial activity units and self-employed households engaged in commodity retail activities or providing catering services. Among them, units above the designated size refer to wholesale business enterprises (units) with an annual main business income of 20 million yuan and above, and retail sales of 5 million yuan or more. Industrial enterprises (units), accommodation and catering enterprises (units) with a price of 2 million yuan or more.
3. Survey method
Conduct full investigations of units above the designated size and conduct sample surveys on units below the quota.
4. Modul data revision
According to the result of automatic adjustment of the seasonal adjustment model, the total retail sales of social consumer goods since February 2017 have been revised. The revised results and the ring data for January and February of 2018 are as follows:
|
| month | Moment growth (%) |
| 2017 | February | 0.98 |
| March | 0.85 | |
| April | 0.76 | |
| May | 0.77 | |
| June | 0.86 | |
| July | 0.71 | |
| August | 0.75 | |
| September | 0.86 | |
| October | 0.72 | |
| November | 0.81 | |
| December | 0.72 | |
| 2018 | January | 0.59 |
| February | 0.76 |
5. In order to eliminate the influence of the Spring Festival date inconstant factors and enhance the comparability of data, according to the national statistical system, data from January to February of the calendar year were investigated together and released together.
6. The total retail sales of consumer goods in the same period of last year was revised based on the results of the third national agricultural survey and relevant regulations. The growth rate was calculated on a comparable basis.