In recent years, as the development of the water purification industry has become more mature, many home appliance companies have also entered strong positions. However, just as the entire water purification industry is a mixed bag, the homogeneity phenomenon is serious, and most brands are submerged in the Red Sea. Smell. At present, the market's water purification products still have very few subdivided products for the market, and it is difficult to satisfy the individualized needs of some households. But there are also brands that continue to seek differentiated competitive advantages. One of the representatives is Wanjiale. 2017 On December 29th, 2005, Wanjiale released the Children's Shield Water Purifier, which introduced the standard of drinking water for children.

This time, Wanjiale entered the water purification industry, and it was precisely referring to the defects existing in the current market to find a breakthrough, and launched a pure water machine 'children' shield that meets the needs of children.

Focus on the field of children's water purification

'Macro is only a latecomer to the water purification industry, but not only does it place the first product directly on the most stringent children's water purification system, but it also bravely confronts the long-term needs of users most urgently. The most unsatisfied places are cracked down by one shot and can be described as a 'stabilizing and correcting'. We have created a children's pure water machine category creatively, and want to take this opportunity to build the first brand of children's pure water machine. We believe that relying on real Real product quality and word of mouth, in the water purification industry, from the start to the end of the game, is just a 'small goal' for Wanjiale. Tang Jiaqing, director of the water purification project of the Guangdong Hot Water Division, Guangdong Wanjiale Gas Appliance Co., Ltd. said.

From the bathing water to the drinking water, why Wanka, a latecomer to the water purification industry, made a decision.

It is understood that as an important member of Wanjiale's products and brand Huanxin, the children's shield water purifier invites American water purification experts to take charge of product development, and is supervised by well-known children's medical nutritional experts. The product continues the intelligentization of Wanjiale Science and Technology, innovation and individualization. Functional human nature, designed to improve the quality of domestic water, care for children and their families healthy drinking water.

After boiling water with a kettle in daily life, it is sometimes found that the body of the kettle is covered with a layer of scale. The water is floating with finely-divided white impurities. The health of the tap water is thus questioned. In fact, after being disinfected by the water plant and heat In tap water, there is still water, sand, rust, heavy metals, volatile substances, bacterial corpses, heat-resistant bacteria and other threats. Long-term drinking poses hidden dangers to health. Infants and young children's kidney function is still in an imperfect period and is more vulnerable to The impact of water quality. The World Health Organization has released a set of data: 80% of the world's diseases are related to poor drinking water quality. In fact, many families have realized that children's drinking water safety problems, according to industry research shows that consumers buy net The main driving factor of water appliances is to ensure the safety of children's drinking water at home.

It is reported that in order to make a water purification product that meets the children's drinking water requirements, on the basis of its scientific and technological strength, Wanjiale specially consulted with a number of well-known children's medical nutrition experts, and invited a senior American water purification expert who used to be an American lover. John Tadlock, 33 years president of Pu'er's product technology, presides over product development.

“His joining has shortened our research and development cycle and reduced the time for us to take detours, so although the whole industry is Wanjiale, it is just a latecomer. However, just entering this line, we stand on the shoulders of others to make up for the deficiencies. This is where we are confident. 'Tang Kaiqing said.

A clean water product that is responsible for children’s drinking water health needs to truly address the threat of children’s drinking water. This solution should be comprehensive, full, and lasting, from the source of water pollution to the pipeline in the home, secondary pollution in use, Each detail must protect water quality safety. Based on this concept, MACRO Children's Shield Water Purifier uses a full-effect safety reverse osmosis filter element, which can achieve a filtration effect of 0.0001 micron accuracy, remove metal ions that are a great threat to children's health, and antibiotic residues. With the 'food grade' resin waterway system, the end UV sterilization device, 'NSF certified' lead-free faucet, 'Aseptic Pod' card with disposable filter cartridge, full fine water purification, every drop of water from the child's entrance is pure To the net, protect the water safety of children and their families.

This MACRO launches a children's shield water purifier, directly targeting the product as the industry's highest child safety grade drinking water standard.

'User demand is the core of the product, this is not an exception for water purifier products, a number of children's shield water purifier technology is targeted beyond the user's needs.' Tang Kaiqing said.

Develop in the mainstream

According to Tang Kaiqing, in terms of terminal construction, in addition to the existing offline channel outlets of Macromedia, it has established strategic cooperation with existing mainstream chain stores such as Suning and Gome.

'Macro is a mainstream brand. We hope to present it in the form of mainstream terminals in the channels.' Tang Kaiqing said.

In terms of after-sales, Wanjiale has accumulated over 30 years. In the hot water field, the after-sales system has been very perfect. Compared with some new brands entering the industry, in terms of training, 400 telephones, after-sales systems and so on are all readily available.

'The MACRO's after-sales system and sales system are separated and managed separately, so the after-sales system is like a person's neural network is everywhere, detailed to the township level. After-sales network of water purification can be seamlessly connected with hot water, without any threshold you can Mutual extension. 'Tang Kaiqing said.

And after sales, the maturity of the channels is not the same, the brand influence of Macro in the water purification industry can not be a hard comparison.

'The future MACRO is pursuing a conditional reflection in the water purification industry. Whenever we mention the children's water purifier, we can think of Wanjiale and we will succeed.' Tang Kaiqing said.