The 2018 China Home Appliances & Consumer Electronics Expo (AWE2018), which has recently concluded, has become a big stage for domestic and foreign home appliance and consumer companies to show off their muscles. Among them, Hisense, the official sponsor of the 2018 FIFA World Cup, was present at the show. Play sports marketing, combined with the unveiling of all categories of appliances, making it one of the most watched brands.
Song Yonggang, General Manager of Hisense Kitchen & Bathroom Marketing
From the 300-8K laser cinema to the World Cup official TV, from ironing free clothes dryers to gesture-controlled air conditioners, from large wind and low noise frequency conversion hoods to full-touch screen control of gas stoves, Hisense, a national appliance brand, has always upheld the 'Technology' Enterprise, stable management's development strategy, let users always feel the good life brought by science and technology progress.
Compared with TV sets, air conditioners and other household appliances that are more widely known, Hisense kitchen and toilet is the second time to go for AWE, and brings humanized, intelligent and differentiated kitchen appliances.
Hisense smart kitchen smoke stove product series
Relying on the technology accumulation of Hisense Group for more than 20 years, especially in frequency conversion, smart and other technologies, Hisense kitchen and bathroom products can achieve industry leading in terms of some technical indicators, process level and performance etc. 'The total marketing of Hisense Kitchen & Bath Manager Song Yonggang expressed his confidence.
Launch smart new products and strive for greater market breakthrough
According to reports, Hisense Kitchen & Kitchen launched two new smart singles--hood hood HJS7+ and gas hob HB800. Among them, there was a hood-type cooker HJS7+, which effectively solved the problem. 'Large suction and noisy' problems, wind speeds up to 20m3/min, and minimum wind conditions operating noise as low as 3 3d B, achieving a 'big wind and low noise' ideal operating conditions, but also in entertainment It is worth noting, the body equipped with a 7-inch touch screen, massive online recipes and audio and video entertainment features, so that every kitchen cooking have become fun to enjoy.
The matched HB800 gas stove adopts a full touch screen control interface. The operation feels smoother and smoother, and the interface functions are more abundant. The electronic control valve is promised to make the operation more convenient and comfortable. The intelligent anti-dry burning, intelligent transfer detection A variety of smart features, to create a smart + kitchen experience; Long timer module, cooking time easier to grasp, closed regularly, no longer have to keep the pot.
Hisense Heavy Launches Two New Smart Singles
In addition, at the level of intelligence, this set of smoke stoves can achieve the linkage of Bluetooth stoves, specifically, according to the size of the firepower of the stove and the size of the fumes, the speed can be adjusted through frequency conversion technology, and the automatic adjustment of the noise can be realized.
Hisense also carried out a brand-new upgrade to the market-accepted and welcomed S-series hoods, adding Hisense's advanced inverter technology and more human experience, making the product adaptable to different cooking scenes. It is understood that in the past, In 2017, sales of Hisense S series smoke stove set increased by more than 60% year-on-year. Now that more intelligent innovation experiences have been added, I believe there will be more prominent market performance.
Relying on the advantages of the Group, all-round force kitchen and toilet business
Nowadays, with the wave of consumption upgrades, more and more people in the 80s, 90s and even 00s are pursuing a high quality of life. To meet their increasingly demanding needs, kitchen appliances should not only have excellent quality and perfection. The functions need to be developed in the direction of intelligence, quality, humanization and customization to give the user a full-scale experience.
Based on this change in consumer demand and market development potential, Hisense Group has always had a great deal of determination and confidence in kitchen power. Hisense hopes to light up life with wisdom, decorate families with technology, and create better understanding of Chinese cuisine. Better understand kitchen appliances in Chinese kitchens.
Visitors are interested in Hisense's new smart hood
In addition to continuously relying on the leading technology of Hisense Group in terms of frequency conversion, control, and intelligence to develop products that are more user-friendly and intelligent, Hisense Kitchen & Kitchen also leverages on the advantages of the Group in its channels. In response, Song Yonggang stated to Aiken Home Appliances: 'In 2018, we will focus on entering the strong core sales channels of Hisense Group on the one hand, and on the other hand, we will upgrade key stores, and upgrade them from Hisense stores. The entire category of experiential stores. In addition, Hisense will also increase its marketing efforts to achieve simultaneous online and offline force.
Of course, Hisense kitchen and kitchen currently fully integrates its own development status, mainly focusing on the areas that can achieve breakthroughs in the field of kitchen appliances, through the outbreak of one point, to the formation of regional outbreaks, and finally to form an overall outbreak. ' Song Yonggang added.
In fact, since Hisense marched into the kitchen power market in 2014, it has been building its own competitiveness through technology, quality, and differentiation. It also insists on independent innovation, independent research and development, and insists on high quality products. According to Song Yonggang, Hisense Kitchen & Kitchen had achieved a good performance level in 2017, and the overall sales growth rate was higher than the industry average growth rate. It is believed that in 2018, with the help of the Group's resources, the kitchen and toilet section is bound to achieve greater results. Development, get more users of all ages.
