On March 9th, 2018, AO Smith united with the China Household Electrical Appliances Association, the entire media of the direct drinking water era, and the AWE China Environment and Health Appliance Summit jointly organized by the Chinese net community and the whole media was grandly held at the Kerry Hotel Pudong, Shanghai. AO Smith Net As a leading brand in the industry, Water has always been innovating R&D for the purpose of solving users' needs. It has created a brand-new lifestyle, created a live forum, and Sohu Focus Home has had the opportunity to interview AO Smith, general manager of the Aquatic Products Division.
'Reporter': What new products do we have at this year's Home Appliances Show? What are the innovations and breakthroughs in these new products?
'Chen Qi': At this AWE show, we exhibited mainly reverse osmosis technology. This year we launched a new integrated water-based compound reverse osmosis water purification product with prices ranging from 3,000 to 5,000. These new products have What are the characteristics? The first is the small size, because the integrated waterway is used, and the 1250th filter element is compounded to form a composite filter element, so the overall size is reduced by 1/3, which is more favorable to consumers. The installation inside, nowadays is mostly small houses, the kitchen area is very small, the space under the cabinet basin in the home is very precious, the integrated water purifier can save space, and the value of the face value will be higher. The number of integrated waterway joints has been reduced from the traditional 23 to 9, which greatly reduces the risk of water leakage and improves the overall reliability.
Our new products are also equipped with RFID functions to ensure that the user's filter replacement is original genuine filter cartridges, because the original filter cartridge has an RFID chip that can be identified with the machine one-on-one, thus ensuring that users not only buy for the first time. The safety of drinking water at the time of my machine, and guaranteeing the later period, three years after the replacement, four years, five years, and even within ten years are all safe.
Another series of new products are water purification hot beverage machines, because Chinese people have the need of drinking hot water, like to drink tea, so that warm stomach and maintenance, so we specifically developed a water purification hot beverage machine for the Chinese people's drinking water needs. There is a jug for young people.
'Reporter': Now we in China are in the stage of rapid industrialization. This has brought great help to the improvement of the material level of life. It has also been accompanied by pollution issues, including drinking water problems. What do you think we have to do? solve?
'Chen Qi': China's rapid development has objectively brought about pollution, water pollution, soil pollution, air pollution, etc. The government also spends great efforts on governance. For a user, how to prevent this problem? If you miss you The quality of life is better and healthier. The use of water purifiers and air purifiers is more appropriate.
For water pollution, because the water pollution is still very complicated, for example, heavy metal is one of them, and there is also antibiotic water pollution, etc. For these pollutions, an effective solution in the industry is reverse osmosis, we think Reverse osmosis technology is currently an effective solution to China's water pollution. Therefore, I suggest that a reverse osmosis water purifier should be installed at home to choose a large brand and the basic quality is guaranteed.
'Reporter': The water purification product is still a very special household electrical appliance product for ordinary people. Its after-sales service to a certain extent determines the overall good or bad. So, does your company have any considerations in terms of installation and after-sales service? What will happen in the future? do?
'Chen Qi': A big factor that our water purifier can succeed in the past few years is that our company has a very complete service system. For example, the company has about 300 people in the 3C center in Nanjing headquarters, 24 hours Telephone, There are any questions to call us on 400 calls and immediately respond.
In addition, for installation services, we have an independent service team throughout the country to ensure timely service and replacement of filter cartridges is professional. We are strongly strengthening our service system because we are a semi-finished product because we need to sell it. Workers are installing, and they need a new service after one year. Therefore, service is a very important part for us. We also attach great importance to it. At the same time, our filter-type reverse osmosis water purifiers have upgraded their warranty policies. The machine warranty is three years. The core components include water pump, computer board, etc. The warranty is five years.
'Reporter': Because consumers pay special attention to product technology and quality when purchasing products, how does your company control product quality?
This is the case with regard to product quality control. Before the launch of the product, we will have a lot of home visits. Our marketing staff and engineers will visit the user together to see where the user needs our current products and where they are not satisfied. Large, waste water, etc., Excavate core dissatisfaction points. We assign R&D to engineer assignments. Of course, we also select the highest standards in the R&D process. For example, in durability, our standard in the US is 150 PSI, continuous impact 10 Thousands of times, because there are water hammers in the water, booting has an impact on the entire machine. Our internal standard is 230PSI, 150,000 times, which is 10 times that of American Standard.
In addition, in terms of material selection, our company will select world-class, internationally recognized materials as much as possible. Basically, we don't use unfamiliar companies that don't trust. Our material selection is mainly based on Europe, the United States and Japan. The supplier.
The third measure is the quality assurance after the product comes out. Every week, we will review what the problem is, and why this problem occurs. What is the solution? The monthly quality meeting will be attended by our president. The weekly return will be I myself must attend, quality engineer, R&D engineer, and factory staff every one and every one. Why do we need to return?
Through strict control of the design side, through strict control of suppliers' choices, and through strict control of the back-end production side of the sale, we ensure perfect quality. This is because our company’s largest marketing tool is word of mouth and word-of-mouth marketing. The core of word of mouth marketing is quality.
