Western Digital Strategy Adjustment: The HGST brand will gradually withdraw!

HGST is the original Hitachi Global Storage Technologies, founded in 2003 (Hitachi, IBM), which was acquired by Western Digital in 2012.

HGST's brand reputation is mainly reflected in the reliability of hard drives, especially the annual report of Backblaze.

However, after such a long period of operation, Western Digital seems to have intentionally abandoned the HGST sub-brand.

In the official blog on March 15, the data center hard disk that had previously belonged to the HGST Ultrastar 7K8 was renamed as the Western Digital DC HC320. The reason was that the old brand was not in line with the company's strategic positioning.

Lenny Sharp, general manager of the HGST hard drive product line, said that In the future, all consumer-grade and enterprise-grade products will be used to abandon HGST and convert to using the WD brand. He explained that after a series of adjustments, Western Digital decided to strengthen the influence of the WD brand.

After this incident, It has been speculated that SanDisk (SanDisk), which was incorporated into Western Digital in 2015, is expected to fade soon.

2016 GoodChinaBrand | ICP: 12011751 | China Exports