On the evening of March 16, the National People's Congress deputy, chairman of Gree Electric Appliances, Dong Mingzhu, was still energetic to share her sentiments towards Chinese manufacturing in the media including the "Daily Economic News" just after the one-day meeting.
The reporter learned from Gree Electric that Dong Mingzhu submitted 13 proposals during the two sessions of this year, covering intellectual property protection, smart manufacturing development, and the useful life of household appliances. In an interview with reporters, she said that after a few years Accumulation, the current Chinese manufacturing has begun to focus on the development of quality, will make a leap forward in the future.
Dong Mingzhu believes that change is a trend that infiltrates the development process of the enterprise. In this process, the construction and dedication of the cultural system is indispensable. Speaking of the Gree board of directors that has received much attention, Dong Mingzhu said that one person does not It may penetrate the context of the overall development of the enterprise. The growth of the enterprise is endless. If it can handle the shift, it is also believed that Gree can operate better. The key point is not that sooner or later, and who will succeed, but that the company can have a steady stream of development momentum. .
Talk about investing in Yinlong in Zhuhai: 'I love the new energy industry'
NBD: The industry believes that the threshold for new energy markets is high. Why are you optimistic about this market?
Dong Mingzhu: The threshold is not determined by others. It is a personal judgment. I think all industries need to have a “high threshold” to be able to do a good job of products and markets. New energy is the inevitable direction of future development. It has good The development prospects are the potential needs of energy storage development.
China wants to become a powerful country in the manufacturing industry. It often says a word “curve overtaking”. In the field of new energy, the world is now almost on the same starting line. Through strong talents and technology, we must grasp the right direction and strive to navigate the new energy field. .
NBD: What are the specific advances in new energy?
Dong Mingzhu: At present, we are continuing to promote the maturity of new energy technologies. The current promotion of new energy sources is not the same. Many companies form their own logic and reasons. They all think that their batteries are the best. And I think that good and bad are the last Practice test is the most realistic. Some people mentioned that the key factor of a good battery is high density. In my opinion, the most basic two elements of a battery are safety and service life, and secondly, charging is quick.
Apart from researching new energy itself, major companies also need to plan ahead. To solve the needs of users, they must also be aware of environmental issues. They should be good at recovering new energy batteries in the next 5 to 10 years, dismantling and dismantling plans, and making environmental protection the basic research direction. Development.
NBD: Some people have doubts: Is it appropriate to manage the new energy auto industry with air-conditioning companies?
Dong Mingzhu: This is not a problem for air-conditioning companies that are not suitable for controlling the automotive industry. The key point is not to meet the consumer's needs and to achieve consumer satisfaction as the standard of management. It is precisely because Gree insists that 'doesn't require after-sales services. The concept of the best service, continuous self-challenge, in order to create a firm quality.
At present, the automotive industry also has some problems with extensive management. The pursuit of quality in new energy vehicles is very important. The sense of strengthening the standards and quality of components in the automotive industry needs to be changed.
NBD: Why did you choose Zhuhai Yinlong Investment?
Dong Mingzhu: Some investors see that a project will pay attention to concepts and market value, but I think some of the investments are not for making money, but for investing in the development of the industry and have some say. I invest them (Zhuhai Yinlong) to invest in others. What I love is that the new energy industry is not a certain company. I am not concerned about which company and investment behaviors. I am concerned about what kind of conditions a new energy company must have in order to become a world leader.
Talk about commercial strategy: To achieve win-win cooperation
NBD: Before you said at an internal conference, in 2018, Gree’s sales management should be completely transformed. What are the reasons behind this?
Dong Mingzhu: Over the years, Gree has created several innovative marketing models with its own unique thinking. Any decision made comes from its own tempering. I believe that every decision will not be a big mistake. For many years, Gree has always insisted on the idea of win-win, satisfying the interests of consumers, distributors, and companies, and has different strategies at different times.
At the earliest time, the national air conditioners were all fighting price wars. They did not have their own core technologies. They depended on a series of components such as the compressors of others. They belonged to the role of an assembly worker. In this context, if an interest group is made with distributors, The biggest victim is the company. So when we were fighting a price war all over the country, we formulated a comprehensive system to create a fair competition environment.
Even in the financial crisis in 2008, Gree's upstream and downstream suppliers did not fall. Maintaining the stability of upstream and downstream companies is also a responsibility of large companies.
With the constant deepening of personnel training and technology research, Gree is aware that he cannot dominate the world in every move and must work together to create a win-win situation and market together.
Therefore, I believe that change is a trend that permeates the development of the enterprise and continuously drives innovation.
For example, at present, consumers buy Gree air conditioners, and the headquarters can keep track of usage at any time. In addition, with the promotion of the Internet, the degree of online and offline integration continues to deepen, online demand is met quickly and easily, and better service is provided offline. Make use of big data to open up the entire network to meet user needs anytime, anywhere.
NBD: In 2018, the government emphasized high quality development many times. In your opinion, what kind of innovation does the company need to make?
Dong Mingzhu: China used to be a big manufacturing country and a big country. All companies use human and financial resources to brand, but they can't imitate the essence. I was General Manager of Gree in 2001. This year is the 18th year, the last 5 years. Gree Electric has achieved a leap-forward development, which also gives us another dream and aspiration. We hope to achieve a qualitative leap from the improvement of quantity. In the past, enterprises may be more profit-oriented, lack of quality, market concept and mission. Sense, but now everything has changed. Apart from paying attention to wealth, we are paying more attention to the contribution to society.
Talking about the change of the board of directors: Gree can not operate better
NBD: Gree is also investing in equipment manufacturing. Is this a diversified development?
Dong Mingzhu: This is not a simple diversification. Just like Gree's smart devices will not give up air conditioning, the success or failure of a company lies in corporate culture, and it is not a profit-driven role. The energy is more than building a building. The manufacturing industry must lay a solid foundation. One day, there will be a blowout opportunity.
I always think that the product will not come out or come out. It will be best to do it. Gree will never forget the dedication. For example, our photovoltaic air conditioners and kitchen air conditioners are still on the road to innovation.
NBD: Now everyone is very concerned about the change of Gree's board of directors. What can you share?
Dong Mingzhu: I didn't take a day off in Gree in 28 years and I should be able to rest. No enterprise can be attributed to a person. People can't replace the law of the development of the enterprise. There is no end to the development of the enterprise. Whoever needs to care is not who takes over, who retires. It is the continuous power and security conditions for the development of a company.
Many people are paying attention to how Gree will work tomorrow. I don't think I'll consider this issue. If I can handle the shift, I believe that the company will be able to operate better. If it can't be operated better, I will definitely not Hand over.
NBD: From the air conditioner to the mobile phone, what was your original intention as a spokesperson?
Dong Mingzhu: Thanks to the commitment to the market, I have to speak with certainty. I only believe that I am responsible for Gree's shareholders, responsible for the society, responsible for the employees, and responsible to the consumers, so we do what we should do.
My own quality requirement is 'daily 3.15', and the service requirements for consumers 'do not need to appear 3.15'.
NBD: You and Le Jun's 10-year gambling deadline is about to expire. Do you have anything to share?
Dong Mingzhu: There are still several months to expire, and I hope that I would like to invite professional notary agencies to audit and get the most accurate information. But I don't think the content of the betting contract is the most important. The most important thing is to wake up all of this process. People, make better products.