On March 19, 2018, the OPPO held a media conference in Beijing on the “Changes and Changes” and formally launched a new generation of full-screen mobile phones R15 and R15 Dream Mirror. At the communication meeting, OPPO Vice President Alen proposed 'a fundamental, four. This change of dimensions, and this R15, which has undergone a complete change from the inside to the outside, has also become a brand new starting point for OPPO's constant change.
Gradient body, leading the fashion design
In appearance design, OPPO and Karim Rashid, the color masters loved by young users, joined hands to create snow-white, hot red, purple starry sky, and dream mirror red. Four of them are used in Star Purple and Dream Mirror Red. Unique gradient design. In order to better display the beauty of the gradient, OPPO R15 series uses a more transparent glass texture, dancing with light, crystal clear, endless flow of light and shadow, giving people a great imagination. Gradient not only becomes the new design language of OPPO, but also will lead the new trend of fashion design.
OPPO R15 is also equipped with a new ultra-wide field of view of the screen, in the ordinary 6.0-inch full-screen mobile phone body into a 6.28-inch screen, the screen accounted for an amazing 90%. In this, OPPO also carried out triple Optimization - One-fingered full-screen gestures, a unified APP adaptation specification, and perhaps the most suitable full-screen multi-tasking for irregular screens, bring more than visual full experience.
AI+AR, a new breakthrough in mobile experience
In the user experience that OPPO has always valued, the R15 has achieved new breakthroughs in mobile phone experience from both AI and AR perspectives.
In terms of AI, R15 incorporates this technology into its photographs. As many as 296 facial recognition points can accurately identify facial features, and 5 dimensions of 8 million beauty programs make R15 easier. Satisfy the global users' different pursuits for beauty. Upgrade to 2.0 version of smart scene recognition, increase to 16 kinds of labels and 120 scene detections, let AI intelligently identify shooting scenes and objects, and intelligently match the best optimization scheme. The new debut AI Portrait mode, through dual camera bokeh, smart beauty + 3D portrait lighting + movie style, easy to shoot amazing and full of artistic unique texture portrait large.
OPPO's application of AI technology is not just about taking pictures. It added AI intelligent assistants, smart screen recognition, intelligent voice translation and other functions to the newly debuted ColorOS 5.0, so that mobile phones can learn to think. All operations are always one step faster.
In the aspect of AR, OPPO and Tong Tang Technology have developed AR hardware standards and created an AR developer platform to jointly promote the application and popularization of AR in mobile terminals. Currently, Jingdong, King's Glory and other super apps have been accepted.
Super APP joint optimization, unprecedented fluency
After successfully cooperating with King Glory last year, OPPO will soon establish a joint innovation laboratory in Tencent Games, aiming at optimizing the current game, continuously improving the gaming experience, and exploring the future of the game based on AI and AR technologies. Direction of development.
In addition to the game, OPPO has also become a WeChat technology partner, specializing in WeChat apps with more than one billion users, and optimizing the 11 common scenarios where users use WeChat to reduce the number of cards that users use during WeChat. , slow loading and other phenomena, enjoy an unprecedented smooth experience.
From 2999 yuan, reservations open immediately
In addition, the R15 also integrates the MediaTek P60 processor with multi-core AI units. The 3-HDR real-time grading exposure of the WYSIWYG (what you see is what you get), dim light captures the brighter Sony IMX519 sensor, and meets the user's large storage requirements of 6+128GB. The combination of 3450mAh battery and VOOC flash charger ensure long-lasting battery life, giving users a more comprehensive experience.
This ultra-widescreen full-screen mobile phone starts at RMB 2,999 and will open for reservations immediately. It will be officially launched on April 1. Users can make appointments through OPPO official mall, Jingdong Mall, OPPO offline stores and other channels.
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