Driven by the consumption upgrade, almost all home appliance brands are pursuing smart and advocating high-end. Sharp, on the other hand, is returning to its origin and revisiting the relationship between people and home appliances. On March 7th, Foxconn’s empowerment Next, Sharp proposes a brand new concept of 'Beginning at the People's High Quality,' and reorganizes the existing product line with people's needs as the core. We hope to provide people with 'clean air, clean water, and clean food'. , With a beautiful face, smart brain, healthy body and other higher levels of demand, so that people better meet the upcoming intelligent, scene-based lifestyle.
As a 100-year brand, Sharp always adheres to stability in its own field, and uses technology innovation to improve the quality of life. With the integration of Foxconn, Sharp uses a stronger resource integration capability to start from a global perspective, improve the quality of life of users as a whole, and write a new model for consumption upgrades. .
Redefining products with three basic needs of air, water and food
Mobile Internet accelerates the connection between people and people and things, and the Internet of Things will further promote the connection between things and things, making it possible for all things to connect. Smart homes are an important part of the Internet of Things. All home appliance manufacturers are doing this. Efforts. In recent years, many home appliance manufacturers are actively expanding their borders, not black manufacturers to expand white power products, that is, white manufacturers and black manufacturers to cooperate, diversified, linked to the object of the new era.
Faced with this situation, almost all home appliance manufacturers have followed up with the expansion of product lines, which has led to mixed markets, consumers dazzled, increased consumer choice burdens, and even disrupted the company's strategic positioning. And Sharp is different, Sharp has diversified its layout early on and has a wide range of product lines, including black and white products, and kitchen appliances and various small household appliance product lines. It is ready for the arrival of a new era.
Sharp has always been committed to improving the quality of people's lives. Therefore, each Sharp product launched has its own considerations and is highly respected. For example, Sharp has launched a technology that incorporates a plasmacluster. Air purifier, which breaks down H+ (positive hydrogen) and O2- (negative oxygen) ions by high-voltage electro-ionization of water and oxygen in the air, binds these ions to OH radicals, and strips hydrogen from bacterial proteins. Ions (H), Forming Water Molecules (H2O) Achieve Restoration of Planktonic Viruses, Decomposes Inactive Planktomycetes for Healthy Home Targets.
It is not difficult to find that too many product lines have made consumers overwhelmed, which may cause consumers to fall into the brand misunderstanding and fail to make a clear evaluation of the brand. Sharp re-examines itself and finds that there are also internalities behind the messy product line. Regularity, in fact, most home appliances are manufactured to meet the three basic needs of clean air, clean water and clean food. Designed air purifiers, air conditioners, humidifiers, electric fans and other entry points are indoor Air, they each improve the indoor air quality. Dishwashers, water heaters, washing machines, etc. are inseparable from the water, wash dishes, clothes, etc. through the water. Range hoods, stoves, refrigerators, microwave ovens, water heaters, etc. Food comes into contact, delicious foods need to be completed by them. They share the responsibility of people's quality of life, and provide people with clean air, water and food, and constantly improve people's living standards.
After simplifying and simplifying, the vast majority of home appliances can be classified into the three major product lines that provide clean air, water and food needs. Clean air, clean water and clean food are the basic guarantees of quality of life. Different home appliance manufacturers actually want to use their products to build clean air, water, and food for their families. This is a major upgrade of internal products for home appliance manufacturers. It allows many isolated products to start interlinking. Together, together to create a good family ecological environment for people's quality of life.
Quality of life can not be separated from these technologies and products, but more inseparable from the care of people. Sharp let all home appliances return to the needs of people, will be many home appliances classified as clean air, clean water and clean food three In the big demand, it is people-oriented and profoundly embodied. In the future Sharp will upgrade and transform every product and will take people's needs as the starting point. Every new product's gestation and development will be marked with the needs of people, and only such a one The farther the brand can go, the wider the path a company can take.
Satisfy the beauty, health needs improve people's living standards
Clean air, clean water and clean food are the basic needs of people. They are the basic guarantee of quality of life, but people's needs are not limited to this. People have higher needs - health, beauty.
With the continuous improvement of people’s living standards, especially the rise of middle-income people, those household electrical appliances that only have basic functions can no longer meet the demands of their quality of life. They have put forward higher requirements on the quality, design, and brands of home appliances. Require product features more powerful, more subdivided. This directly drives the sales of high-end products and small household electrical appliances. In recent years, household electrical appliances above 10,000 yuan have gained momentum, and some subdivision needs that were not thought of before have also been stimulated. , Home appliances become more diversified, able to meet the different needs of more people.
Some reports pointed out that driven by the concept of quality of life and improved demand, driven by the young consumer groups, in 2017, some high-end products became popular on the online market and became 'Internet Red', which drove all-channel sales. The price of a hair dryer with a price of nearly 3,000 yuan, and the selling price of a hand-held wireless vacuum cleaner with a price of 3,000 yuan to 5,000 yuan have further proved that people are tirelessly pursuing a higher quality of life.
Sharp has also noticed people's needs for beauty and health. They have introduced electric toothbrushes, shavers, hair dryers and other products that can further enhance people's quality of life. Sharp Hair Blower IB-HX9K-B is one such product that can bring health to people. And beautiful products. It not only has the function of drying the hair, but also carries a 'hair fitting' that can comb the hair and massage the scalp. It is also more conducive to Sharp's Plasmacluster Technology (PCI) acting on the scalp surface to achieve moisturizing , Adjust the balance of grease and suppress the effect of dandruff and itching. And the hair dryer can also automatically switch 4 kinds of air supply temperature according to different seasons, very humane.
Relying on a deep understanding of the beauty and health needs, Sharp will also launch more products for improved consumption, providing material security for people's higher quality of life.
Foxconn empowers Sharp to lead intelligent, scene-based life
Whether it is clean air, clean water and clean food, or health and beauty, they all stay on the surface of the material needs or needs. In fact, in this era of great material enrichment, people's spiritual needs are particularly important. The combination of artificial intelligence, 8K, 5G and other emerging technologies and household electrical appliances will bring people intelligent, scene-based lifestyles and further enhance people's quality of life.
At present, any home appliance manufacturer is constantly improving the product's intelligence and diversification, hoping to seize the new opportunities for smart homes. In the past two or three years, the concept of smart homes was very hot, but due to the individual companies' own politics, they failed to get through the products. Interconnection, smart home concept is difficult to fall.
With the development of artificial intelligence, Internet of Things and other technologies, smart home scenarios will become more lightweight and cheaper. Two or three smart products may create more intelligent life scenarios for people. By then, television may not be just A television, which is the central nervous system of a smart home, connects all home appliances and interacts with all home appliances to provide people with a wide range of services. Nowadays, many television manufacturers have implanted artificial intelligence into televisions. TV can hear people's voice, understand human semantics, and can simply talk to people and remember the user's living habits. Sharp and Foxconn will further develop AI technology, promote 8K, big data, and the development of the Internet of Things. Fragmented family products are integrated into a collaborative ecosystem. Sharp not only integrates artificial intelligence assistants with TVs, but also builds an '8K+5G' ecosystem. This ecology will broaden people's horizons and will lead TV products to upgrade. The application lays the foundation for television to become a life aid for people.
Sharing the future lifestyle created by Sharp through practical application scenarios, taking advantage of Foxconn's industrial chain and deepening the layout of Sharp, at the moment when the home appliance industry is stuck in the development bottleneck, breakthrough innovation and development will bring new thinking to the industry. .
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