March 19, 2018, Beijing - Today, the world's leading smartphone brand, OPPO, held a media conference in Beijing on the theme of 'gradual change,' and officially released Ultra Vision's new full screen R15 and R15 Dream Mirror Edition. Wu Qiang, vice president of OPPO, delivered a keynote speech at the media communication meeting to explain the thinking of the current mobile phone industry and the development direction of OPPO 2018.
'OPPO R15 is an ultra-vision full-screen mobile phone that we create for young people around the world with both design aesthetics and excellent user experience. It also contains our thinking about the industry and the future. We hope to use R15 as a starting point for the future. Wu Qiang, vice president of OPPO said.
Wu Qian, vice president of OPPO, delivered a keynote speech at the Spring New Media Communication Meeting
R15 series of products to fully upgrade OPPO active layout of key technologies
As a brand with more than 200 million young users, OPPO has a keen insight into fashion and art and continues to lead the mobile phone design trend. This time, OPPO has joined forces with international “Color Master” Karim Rashid to create a purple starry dream for the R15 series. Mirror red, snow white, hot red four trend color. Star purple, dream mirror red with a new gradient design, with a more transparent glass texture, light flow gives people endless imagination. OPPO R15 not only into Karim Rashid's unique understanding of color also reflects OPPO's thinking on the common aesthetic of young global users.
The OPPO R15 is an all-round upgrade of the R series. It is powered by Sony's IMX519 sensor, first 3-HDR real-time hierarchical exposure technology, upgraded AI smart beauty features, and equipped with ColorOS 5.0, a joint optimization of Super APP, 6GB+128GB. The memory combination brings shocking visual enjoyment and smooth use experience to consumers. The new OPPO R15 series is priced starting from RMB 2,999. It will open for reservations immediately and will be officially released on April 1.
'R15 is a new starting point for OPPO's continuous breakthrough and change. ' At the media communication meeting, OPPO product manager Wang Wei said: 'We believe that the development of mobile phone experience in the next few years is based on 5G, AI, AR key Breakthrough and application of technology, we have also been actively planning for this. OPPO will be the first mobile phone brand to launch 5G products, and will continue to enhance mobile phone experience based on AI technology. At the same time, we will cooperate with strategic partner Shang Tang Technology. Launched OPPO AR developer platform, dedicated to promote the application and popularization of AR in mobile terminals.
OPPO Product Manager Wang Wei introduced the R15 series of new products at a media communication meeting
Stick to the beginning of the heart as the fundamental 2018 will seek to break through the four dimensions
In the media communication meeting, OPPO elaborated on the thinking of the current industry and announced the development direction of the whole year. OPPO believes that China's smart phone market has entered the 'post-smartphone era' with three major characteristics: First, the T-shaped pattern has been Second, due to the slowing down of technological innovation based on the user's core needs, the power of consumers to change machines is insufficient. Third, competition globalization has become inevitable.
Wu Qian, vice president of OPPO, stated: 'In the era of smart phones, OPPO’s biggest rival is itself. This requires us to change from time to time, and dare to break through. In 2018, the OPPO will carry out step-by-step breakthroughs in four dimensions, which are full of challenges, but We are full of confidence. '
Wu Qian, vice president of OPPO, introduced the OPPO in the future from four dimensions
According to IDC data, OPPO achieved sales growth of 12% in 2017 compared to 2016, further consolidating the fourth market position in the world. The steady development of OPPO benefits from the firm adherence to the initial heart of the brand, which also creates surprises for consumers. The product, which is also the 'fundamental' of OPPO's development. On the basis of adhering to this 'fundamental', OPPO sought to make breakthroughs in four dimensions: technological innovation, brand upgrading, market distribution and product concept.
OPPO will further enhance its technological innovation capabilities by combining 'research' with 'development' and enhance the exploration of cutting-edge technologies at the same time as product development. To this end, OPPO will soon establish a research institute to accelerate the layout of key technologies. The OPPO will also be implemented in 2018. We will continue to promote brand upgrading and strive to become a technology brand that belongs to young people around the world. At the same time, OPPO will continue to pamper every market that has entered and is about to enter, as always, with the empty cup mentality. This also requires OPPO to create a globally competitive product. , And provide a localized optimization experience.
In the era of mobile phone industry revolution, OPPO's 'gradual' road has been opened. The release of R15 is the latest interpretation of OPPO's broader perspective of product innovation, and is also the beginning of the OPPO brand's transformation in the 'post-smartphone' era. Will take the world's fourth-largest smartphone brand as a new starting point and sail.
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