On March 18th, the 'COME ON JIMMY' brand conference was held in Suzhou. The global leader in household and environmental cleaning industry, Leike Electric, integrates cutting-edge technology and fashion design. For young consumers, it officially launches a new brand - JIMMY Lake. Jimmy.
The theme of the 'COME ON JIMMY' conference not only meant the official launch of JIMMY, but also highlighted JIMMY's brand attitude of endorsing young people and making life a bit cool. For young consumers who are pursuing technology and fashion, housework is no longer The burden can also be entertainment. JIMMY hopes to create a stylish lifestyle for urban youth through cool design, advanced technology and comfortable experience. The conference also showcased the new products of JIMMY's handheld multi-functional vacuum cleaners and mites. The needs of young users for technology, fashion, and exquisite life provide users with a more comfortable clean experience.
Focus on young consumer groups to meet the needs of different users
As a global leader in household and environmental cleansing industries, Lake has focused on vacuum cleaners for 24 years. Vacuum cleaners are sold in more than 100 countries and regions globally, leading the global sales for 14 consecutive years.
In 2009, Lake Electric entered the Chinese market and started to establish its own brand. At that time, the domestic high-end vacuum cleaner market was dominated by foreign brands. However, Lake's entry turned the situation upside down. In 2011, it developed a vacuum cleaner suitable for the Chinese market. , Let Lake brand quickly cut into the high-end market.
In 2016, Lake launched the world's first super-powered multi-function wireless vacuum cleaner, the Mage M8, a collection of 18 patents for inventions. The creation of this ingenious new product created a new category of large-suction, multi-function wireless cleaners. Completely subverted the concept of traditional vacuum cleaners. The subsequent launch of the Mage M9 series uses the third generation of 100,000-rpm super brushless digital motors, to bring unprecedented power to wireless vacuum cleaners; through the composite fiber roller brush and ground brush anti-wool technology , Solve the pet home dirty, hair more home cleaning problems.
Today, Lake has become a technological leader in the wireless era of vacuum cleaners. It is the leading brand of high-end clean appliances in China and has a strong say in the high-end vacuum cleaner market. It is highly sought after by Chinese high-end consumers.
With the rapid development of technology and the gradual maturity of the domestic consumer market, especially the rise of the new middle class, the consumption upgrade trend has further accelerated and deepened. Young people are gradually becoming the main force of consumption, and consumer demand has also changed from homogenization to individualization. .
Today, in response to the young people's consumption habits and lifestyles of the post-90s, Lake Electric officially launched its own brand, JIMMY Lekjimi, to personalize, fashionize and rejuvenate its products to provide high value for young consumers. , Cost-effective life of home appliances. The release of the hand-held multi-function wireless vacuum cleaner and the new series of smashing machine is the epitome of JIMMY's independent R&D achievements.
JIMMY handheld multi-function wireless vacuum cleaner 65° gold corner feels more lightweight
At the press conference, a variety of JIMMY handheld multi-function wireless vacuum cleaners were unveiled one by one. The appearance of the product was cool and stylish, full of sense of technology. At present, similar products on the market, the user holds the host computer when the posture is awkward, the wrist is twisted and hard, feel heavy. JIIMMY in product design In the beginning, through the tests of different heights, it was finally determined that 65° is the golden angle of use of the host handle. When the wrist is held, the wrist and the host achieve mechanical balance, and the wrists naturally stretch and hold more smoothly. More labor-saving and lighter to feel. Plus the handheld only weighs 1.4kg, which is nearly 15% less than the same type of wireless vacuum cleaner in the market. JIMMY handheld wireless vacuum cleaner has an excellent human-machine experience to make vacuuming easier. .
The JIMMY handheld multi-function wireless vacuum cleaner is equipped with a 100,000-rpm super brushless digital motor independently developed by Leike. It has a high efficiency of 55% and a motor suction power of up to 220W. The multi-level tornado filtration technology is superior to other multi-level tornado wireless vacuum cleaners. More than 20% higher, suction lasting and strong.
JIMMY handheld multi-function wireless vacuum cleaner adopts innovative brush structure design, thick roller brush with super soft fleece, plus ground brush bottom sealing structure to form a perfect sealed cavity. Large inlet design, no matter on the ground, large particles 3. Husk crumbs, or hidden dust particles in the depths of the carpet, can be quickly removed.
The unique ground brush comb structure can separate all kinds of hairs from the roller brush and suck it in the dust cup. It solves the problems of raising hair family's hair cleaning problems.
Seven large-capacity lithium battery, the use of time up to 50 minutes, the battery pack can be removed and replaced, to extend the life of the entire machine.
A variety of brush heads are available, easily meet the cleaning needs of the ground, desktop, bookcases, cabinet tops, ceilings, and other places, and the hard corners can be easily cleaned, leaving every tiny corner of the house clean and clean.
JIMMY smashing machine is powerfully beaten by a composite roller brush, and is completely wiped off by hot air at 60°C.
In addition to rake machine products, Leica's products are original products in the whole hoe removing machine market. The deep brushing of the roller brush makes it possible for deep locusts and dust to be completely removed. This time, JIMMY products are While inheriting and enhancing the advantages of deep tapping, it also upgraded the product.
JIMMY's products are made of soft silicone and anti-static wire compound roller brush design, which not only improves the beat effect, but also does not harm the bedding. Even silk, silk and other fragile materials do not have to worry about. At the same time, it can also eliminate the bed surface. Static electricity is more likely to get rid of floating dust absorbed on the bed due to static electricity.
The wide suction nozzle design requires only 8 round trips to complete the clean-up of a 2-meter wide bed. It is worth mentioning that some models increase the hot air function of 60°C, allowing deep beats, UV sterilization, and hot air to remove the trinity. Efficient and thorough removal of worms and dust to create a more professional artifact removal.
Unique two-stage tornado large-capacity dust cup, lastingly strong suction, visible in addition to the noise. Innovative low-noise structure, the sound is more gentle.
JIMMY creates cool life style and cool life for urban youth through cool design, advanced technology and comfortable experience. In the future, JIMMY will also create a home appliance ecology including vacuum cleaners, hacking machines, beauty appliances and health care appliances. Chain, to provide young users with more choices.
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