1. Dafu Technology: Plan to acquire Bai Lifeng, the largest mobile phone manufacturer in Chongqing;
Micronet collection reported on March 18
Today evening, Dafu Technology announced that the company intends to purchase more than 51% of the equity of Chongqing Bailifeng Technology Co., Ltd. through the issuance of shares or payment of cash. The estimated value of 100% equity of Baili is tentatively determined to be RMB 1.6 billion to RMB 1.9 billion.
According to the company disclosure, Ballyfone is the largest R&D and manufacturing enterprise for mobile phones and smart terminals in Chongqing. In 2017, the top 100 companies in Chongqing ranked 45. The market share has remained stable in China for the last three years. The company focuses on research and development of smart terminals. Internet operation and the creation of smart manufacturing eco-chain industrial parks. At present, Ballyfon has formed a vertical layout of the industry chain, such as upstream panels, memory, chips and other core resources based on smart terminals. It has also expanded its ecological hardware system, such as smart hardware, smart home, and software development. In 2016, Bai Lifeng was recognized as a national high-tech enterprise by the Ministry of Science and Technology.
Dafu Technology stated that at present, the company has already signed the “Transaction Intent Framework Agreement” with the actual controller of the target company and the shareholders. The company’s shares will resume trading on the 19th.
2. Huawei's terminal top-level adjustments: Zhang Xiaoyun no longer serves as the CMO or focuses on the US market;
Huawei Terminal CMO
The president of the mobile phone company reported that in recent days, the president was informed that Huawei's high-level terminal adjustments, Zhang Xiaoyun no longer serve as Huawei terminal CMO. The reasons for the adjustment are not yet clear.
According to public information, Zhang Xiaoyun was an early core player of Huawei mobile phones and a key figure in the formation of the glory brand.
According to media reports, Zhang Xiaoyun has outstanding capabilities and has successively engaged in R&D, sales and brand marketing. With the gradual development of glory, Zhang Xiaoyun became a glorified CMO and in 2015 was promoted to Huawei's terminal CMO.
Zhang Xiaoyun was highly appreciated by Renzhengfei. In the most recent year, she continuously exported HUAWEI's innovative business model to the outside world, and the brand value of 'Who is Huawei', which has narrowed the distance between users and the market and HUAWEI, making Huawei a traditional one. 2B technology image gradually evolved into a global high-profile consumer brand.
Although the reasons for the adjustment were not announced, according to the president’s speculation, Zhang Xiaoyun no longer acts as a Huawei terminal CMO or is involved in exploring the US market. According to Tencent’s “Shenzhen” report, after Mate 10 was released last year, some employees with sales experience in other regions, We collectively rushed to the U.S. market, among which there was also a high level, and Huawei Consumer Business CMO Zhang Xiaoyun was on the list.
It is reported that Zhang Xiaoyun’s plan to be transferred to the U.S. market is under development. She will be mainly responsible for Huawei's mobile phone market in the U.S. market, branding, marketing, and other markets. Tencent Technology
3.OPPO announces Japan's talent recruitment program to promote the localization of the Japanese market;
In recent years, domestic smart phone manufacturers have emerged strongly and have gone abroad to compete with traditional international giants in a broader global market. In this process, many domestic first-line manufacturers not only brought first-rate products To more users, it also provides employment opportunities for talents from around the world. At the same time, it promotes localization and local employment development.
According to "Nihon Keizai Shimbun" Chinese website, OPPO officially announced a new recruitment plan for 2018 in Japan, mainly recruiting sales and marketing staff to improve the sales system of noodle vending shops and mobile virtual network operators (MVNO), but at the same time It also covers personnel, financial and commodity planning and other fields. Including graduates, the plan employs about 200 people, of which 90% are Japanese corporate recruitment.
On January 31, 2017, OPPO formally established a branch office in Japan (OPPO Japan Co., Ltd.), established a localization team, penetrated the local Japanese market, focused on localization operations, and OPPO's six R&D centers in the world. One is located in Yokohama, Japan. Focusing on the development and exploration of mobile imaging technology. Talent is the primary productive force, and OPPO's current initiatives are fundamentally promoted, further promoting the localization process in Japan.
However, for the Japanese market, the OPPO's strategic layout is more than that. In fact, at the OPPO Japan conference, OPPO Japan Co., Ltd. CEO Deng Yuchen has clearly stated the OPPO's overall strategic layout in Japan. Deng Yuchen said: 'The future , We will learn from the successful experience of Japanese consumer electronics brands, adhere to quality strategy and localization operations, and strive to bring smart phones that integrate leading technology and artistic beauty to Japanese consumers.
The so-called boutique strategy, according to Wu Qiang, Vice President of OPPO, this was OPPO's excellent strategy for creating explosive models in 2015. Focusing on the R Series, each product was carefully crafted and polished repeatedly. In order to ensure that each product is a work of people's hearts and minds, it is clear that, in addition to localization, this is another major OPPO expedition to the Japanese market.
In 2009, OPPO entered the Thai market, which opened the way for global expansion. It has been almost ten years. Currently, OPPO's mobile phone business has covered China, Japan, Southeast Asia, South Asia, the Middle East, Africa and Oceania in all regions. Market. OPPO, especially in overseas developing markets such as Southeast Asia and India, has maintained rapid growth.
From the perspective of the global deployment of OPPO, the localization and boutique strategy of the developed countries represented by Japan will become OPPO's new growth point, providing a steady stream of momentum for the continued rapid development of the OPPO.
4. Lei Jun, Zhou Hongxuan, Li Liangui... What did the representatives of the two mobile phone rings say?
Set micronet March 18 comprehensive report
The government work report of the two associations this year put forward to strengthen the research and application of new generation artificial intelligence, develop smart industries, and expand smart life. The topic of intelligence has also been mentioned in government reports several times. In the current Chinese smart industry, smart phones have become the most Influential industry.
According to a spokesman from the Ministry of Industry and Information Technology, the production and export of China's communications equipment industry maintained a rapid growth last year. The annual production of mobile phones was 1.9 billion, and the export delivery value was increased by 13.9% over the previous year. Among them, smartphones accounted for all mobile phone production. The proportion of 74.3%. This also means that in 2017 China produced a smartphone of 1.4 billion.
At present, China has not only become the world's largest mobile phone production and sales country, but also emerged a number of global brands in recent years. Including Huawei, OPPO, millet has entered the top five in the world. Meanwhile, according to data released by IHS Markit, In 2017, among the top ten global smart phone brands, Chinese brands occupy seven seats.
Industry analysts said that China's smart industry should rise, and the smart phone industry should be the leader. The development of the industry also makes more and more representatives of the mobile phone circle. Set micro-net statistics of several brand mobile phone company representative members of the proposal.
National People's Congress representative Xiao Jun Lei Jun
Lei Jun’s suggestions this year include: Encouraging private enterprises to participate in the One Belt and One Road and upgrading Chinese manufacturing and design.
The first item: Suggestions on encouraging private enterprises to actively participate in the construction of 'One Belt and One Road' and enhancing the global influence of 'Made in China' brands;
Lei Jun said that private companies are inherently sensitive to the market environment, and their business methods are more flexible. When they are deeply involved in the 'Belt and Road' initiative, they can give full play to their strong willingness and ability to innovate and provide more products and services along the Belt and Road. National and regional consumers. This will help expand the international influence of Chinese brands and reshape the 'Made in China' brand. How to make 'going out' private companies 'go well', 'go steady' , 'Going far' is particularly important.
Lei Jun suggested that: 1. Establish a 'One Belt and One Road' comprehensive service platform to escort private enterprises to “go to sea”; The specific measures are that, while the original embassies and consulates abroad provide key support, it is recommended that the Ministry of Commerce take the lead in establishing the 'Belt and Road' service center. And use this as the cornerstone to establish an integrated service platform to help private enterprises in the country to carry out business development and cooperation.
2. Establish a 'Chinese manufacturing brand ambassador' to help private companies achieve internationalization of their brands. The specific measures are to propose that the country establish relevant mechanisms to focus on improving the reputation and influence of 'Made in China' global brands, and to quickly allow private companies to cross over.' Global branding provides guidance and assistance. In addition to sending diplomatic officers overseas, we can set up 'Made in China Brands' in the countries of the 'Belt and Road' countries to allow local and even internationally renowned people of insight to act as cultural exchanges. The marketing activities promote the 'Made in China' products to help the 'Going Sea' private companies achieve brand internationalization. At the same time, they can also organize and guide private enterprises to actively participate in the upgrade of the 'Made in China' brand image, and jointly expand and strengthen the 'Made in China' ' This country brand.
The second item: Suggestions on the development of China's design industry and the overall improvement of China's design level;
Lei Jun said that in a global perspective, all countries in the world are actively adopting innovation to gain new development momentum. Innovation is the source of human progress, the core driving force for a country's prosperity, and design power is an indispensable component of innovation. Currently, China's design industry as a whole There is still a big gap between the world's advanced design countries and the urgent needs of the manufacturing industry. The foundation of the design industry is relatively weak, and the number of relevant design practitioners is insufficient, especially in the top talents.
Lei Jun suggested that: 1. Establish a national design promotion agency to give priority to the development of industrial design; 2. Establish a professional design park in a developed manufacturing city to create a favorable environment for the exchange of design and manufacturing industries; 3. Energetically strengthen the introduction and training of design talents. Promoting the integration of production, learning and research; 4. Providing policy incentives and incentives for companies that have invested heavily in design, leading to significant results, and achieving excellent results; 5. Upgrading existing national design awards and seizing the commanding heights of the discourse power of the design industry;
In fact, these two proposals are closely related to Xiaomi’s current business. According to the latest statistics, Xiaomi’s mobile phone sales have already topped the list of brands in India and other regions. Prior to this, Xiaobin’s president Lin Bin also stated that it is expected that Xiaomi’s overseas handset shipments will Exceeding China. On the other hand, Lei Jun’s proposed new domestic product goal is to improve the quality of Chinese products.
National People's Congress Deputies, Party Secretary of China Mobile Terminal Company, Chairman Li Liangui
Li Liangui suggested to encourage and protect the globalization of China's mobile phone companies, and enlarge and strengthen China's mobile phone manufacturing exports.
Specific to the strong Chinese mobile phone manufacturing exports made four suggestions:
The first is to continuously transform government functions and promote globalization with international practices. On the one hand, China needs to go out more aggressively, participate in, and even lead the formulation of international rules. On the other hand, it needs to accelerate the reform of the domestic economic system and break the monopoly of the industry. , Reduce entry barriers, better protect intellectual property, promote a fair market environment, and provide a good market and policy environment for the Chinese market to better align with overseas markets.
The second is to improve strategic support measures, improve the business environment, form diplomatic escort, legal rights protection, financial support comprehensive security system. It is recommended to further strengthen service awareness, fully mobilize domestic and international resources, and further optimize legal services to help mobile phone companies 'go global' , step by step to promote the establishment of a global financial support system to go abroad, timely promote the internationalization of the renminbi, accelerate the opening up and reform of the financial sector, and provide a market-led cross-border financing mechanism for the internationalization of Chinese enterprises.
The third is to cultivate long-term effective mechanisms and build a national service network. It is recommended to strengthen top-level design, foster long-term mechanisms, and target foreign strategic assets to build a national service network. Learn from the practical experience of investment promotion in developed countries and accelerate the establishment of a functional and efficient offshore national level. The investment promotion branches shall use the platforms and channels at the national level to expand effective channels, accumulate overseas resources, promote domestic and international resource integration, promote the integration of domestic and foreign markets, and better serve Chinese companies' 'going out'.
The fourth is to encourage and strengthen the localization of smart phone core components. It is necessary to accelerate breakthroughs and promote key components and key technologies in terms of technology, systems, and investment. At the same time, it is recommended to create a policy environment in which components and overall manufacturers can develop collaboratively. 5. Excellent components companies, especially small and medium-sized enterprises, create a fair and equitable competitive environment and strengthen patent protection.
Deputies to the National People's Congress, Dong Mingzhu, Chairman of Gree Electric Appliances
Prior to this, Dong Mingzhu’s suggestions and suggestions at the two sessions of the country focused on three major areas: independent innovation, social responsibility, and livelihood protection. Among them, most involved “independent innovation” and related “IPR protection” recommendations.
Mainly include: Increase the research and development of basic materials; Increase the promotion of 'coal to electricity' to achieve clean heating; Adjust the personal income tax threshold to 10,000 yuan; Standardize the bidding of financial investment projects; Increase investment in basic education and improve education quality; Further support enterprises in participating in the formulation of international standards; Regulate enterprise name registration to protect corporate brand value; Strengthen protection of business secrets and protect innocents’ legitimate rights and interests; Develop PV subsidy policy for spontaneous self-use of DC power generation; Intellectual property protection, severely punish the infringement; establish the standard of safe use of home appliances as soon as possible; further establish a scientific tax policy.
National People's Congress representative, Chairman and CEO of Lenovo Group Yang Yuanqing
Yang Yuanqing brought five proposals, four of which are related to artificial intelligence and industry intelligence topics.
First, “Recommendations on vigorously developing industry intelligence.” Core view: To promote industry intelligence, it is necessary to set a benchmark for the industry and to build a platform.
Second, the “Proposal on Accelerating the Implementation of Green Manufacturing and Promoting High-quality Economic Development”. Core Viewpoint: Green manufacturing is not only the 'living son' of sustainable development, but also the 'face' that creates social value.
Third, the “Proposal on Accelerating the Development of Smart Healthcare and Improving the Level of Medical Services.” Core Viewpoint: Develop smart medical care to allow information to run more and patients to run less.
Fourth, “Proposing Beijing to Accelerate the Construction of an Internationalized Science and Technology Innovation Center.” Core Viewpoint: Extend the world's 'talent' and 'wealth' to make Beijing a global 'city of AI'.
Fifth, “Improve the Earnings Level of Early Childhood Teachers and Effectively Protect the Rights and Interests of Kindergarten Teachers”. Core Viewpoints: Increase investment, raise the threshold, and let preschool education live in 'decent'.
Deputies to the National People's Congress, Vice Chairman of the All-China Federation of Industry and Commerce, Li Dongsheng, Chairman of the TCL Group
In this year's two national conferences, Li Dongsheng will submit two proposals: "Recommendations on Accelerating the Reform of the Securities Market and Supporting the Development of the Real Economy" and "Proposals on Reducing Infrastructure Use Costs and Promoting Industrial Development."
Li Dongsheng suggested that optimizing enterprise resource allocation, expanding quality incremental supply, realizing the dynamic balance between supply and demand, and inseparable from the improvement of corporate financing environment and the support of the securities market. Further accelerating the deepening reform of the securities market is extremely important for the improvement of China's supply system quality. Strategic significance. To this end, I suggest that the country promptly complete the revision of the Securities Law as soon as possible, improve the top-level design of the capital market system as soon as possible, restore and expand the financing channels of corporate capital as soon as possible, so as to optimize the development structure of the real economy debt-bearing structure.
According to Li Dongsheng, in recent years, the Chinese government has promoted supply-side structural reforms, adopted a policy of decentralization, adopted a policy of 'recommending reforms,' export tax rebates and other measures, and vigorously supported the development of real economy enterprises, so that enterprises could actually benefit from it. In 2017, TCL Group reduced taxes and fees, deducted R&D expenses, accelerated export tax rebates, and saved capital costs totaling 120 million yuan.
He said that since the reform and opening up, China has continued to increase its investment in infrastructure construction, and many infrastructure such as high-speed rail, airports, highways, high-speed mobile Internet, and broadband Internet have become increasingly sophisticated, providing strong support for economic development. But many Too high public product charges increase the operating costs of the entity.
Supporting the economic development of the entity can be started by reducing the cost of infrastructure services. Li Dongsheng suggested that first, it is recommended to reduce highway tolls. Second, it is recommended to reduce the price of industrial electricity. Third, it is recommended to reduce the tariff of communication services. This year’s government work report has already mentioned that This year, data tariffs will be reduced by 30%, and electricity tariffs will be reduced by 10%. Li Dongsheng believes this is a good start.
CPPCC National Committee Member, 360 Group Chairman and CEO Zhou Hongyi
The two sessions proposed by Zhou Hongyi are concerned with strengthening the management of network security loopholes, improving the network security personnel training system, and encouraging government and enterprise organizations to report cyber attacks.
In the "Proposal to Strengthen Network Security Vulnerability Management," Zhou Hongyi believes that loopholes in software and hardware systems allow attackers to use information to exploit information and control, and to damage the target system, thereby triggering various network security problems. More notably, the network As a whole, any system or loophole in any system will become a springboard for criminals and hostile forces to attack. It will become a weak link in the entire network.
In the "Proposal on Perfecting the Network Security Talent Training System," Zhou Hongyi believes that cyber security is essentially a confrontation between people and people. It is not a matter of purchasing and deploying a batch of network security equipment. Installing a batch of software will solve the problem. Network security needs more. Professional safety operation and maintenance personnel do analysis, planning, trend judgment, response and disposal. 'Network space security' was added by the State Academic Degrees Committee and the Ministry of Education as a first-level subject, and an important step has been taken in the training of high-level personnel for cyber security in China. There is still a large gap between the scale of the talents needed for building an Internet power and talents. The network security personnel training system needs to be improved. The specific performance lies in the huge talent gap. It is difficult for personnel training in colleges and universities to meet the actual needs of cyber security, and the quality of network security vocational training needs to be improved. Network security practitioners lack the necessary professional skills appraisal.
In the "Proposal to Encourage Government and Enterprise Units to Report Network Attacks," Zhou Hongyi believes that cyber attacks are extremely concealed and sudden. The government and enterprise units report network attacks in a timely manner. For early detection, tracing and tracing of attacks and preventing attacks The hazards have been further expanded and it is of great value and significance to safeguard national cyber security. Since the implementation of the “Network Security Law” last year, with the increasing supervision of related departments, government and enterprise units have made positive progress in responding to cyber attacks and incident notifications. The unit actively cooperated with the regulatory authorities to carry out investigations and criminal attacks on cyberattacks. The results were good. However, from the actual situation, there are still some problems that need to be solved when the government agencies report network attacks. For example: They are reluctant to report in time when they are subjected to cyber attacks. Encourage reporting measures.
5. Dong Mingzhu: Gree can't be better operated.
After every reporter Zhang Honglei, edited by Billy Lu
On the evening of March 16, the National People's Congress deputy, chairman of Gree Electric Appliances, Dong Mingzhu, was still energetic to share her sentiments toward Chinese manufacturing in the media including the "Daily Economic News" just after the one-day meeting.
The reporter learned from Gree Electric that Dong Mingzhu submitted 13 proposals during the two sessions of this year, covering intellectual property protection, smart manufacturing development, and the useful life of home appliances. In an interview with the reporter of “Daily Economic News”, she Said that after a few years of accumulation, the current manufacturing in China has begun to focus on the development of quality, which will make a leap forward in the future.
Dong Mingzhu believes that change is a trend that infiltrates the development process of the enterprise. In this process, the construction and dedication of the cultural system is indispensable. Speaking of the Gree board of directors, which has received much attention, Dong Mingzhu said that one person does not It may penetrate the context of the overall development of the enterprise. The growth of the enterprise is endless. If it can handle the shift, it also believes that Gree can operate better. The key point is not that sooner or later, and who will succeed, but that the company can have a steady stream of development momentum. .
Talk about investing in Yinlong in Zhuhai: 'I love the new energy industry'
NBD: The industry believes that the threshold for new energy markets is high. Why are you optimistic about this market?
Dong Mingzhu: The threshold is not determined by others. It is a personal judgment. I think that all industries need to have a “high threshold” to be able to do a good job of products and markets. New energy is an inevitable direction for future development. It has good The development prospects are the potential needs of energy storage development.
China wants to become a powerful country in the manufacturing industry. It often says a word “curve overtaking”. In the field of new energy, the world is now almost on the same starting line. Through strong talents and technology, it is in the right direction to strive for piloting in the field of new energy. .
NBD: What are the specific advances in new energy?
Dong Mingzhu: At present, we are continuing to promote the maturity of new energy technologies. The current promotion of new energy sources is not the same. Many companies form their own logic and reasons. They all think that their batteries are the best. And I think that good and bad are the last Practice test is the most realistic. Some people mentioned that the key factor of a good battery is high density. In my opinion, the most basic two elements of a battery are safety and service life, and secondly, charging is quick.
Apart from researching new energy itself, major companies also need to plan ahead. To solve the needs of users, they must also be aware of environmental issues. They should be good at recovering new energy batteries in the next 5 to 10 years, dismantling and dismantling plans, and making environmental protection the basic research direction. Development.
NBD: Some people have doubts: Is it appropriate to manage the new energy auto industry with air-conditioning companies?
Dong Mingzhu: This is not a problem for air-conditioning companies that are not suitable for controlling the automotive industry. The key point is not to meet the consumer's needs and to achieve consumer satisfaction as the standard of management. It is because Gree insists that 'doesn't require after-sales services. The concept of the best service, continuous self-challenge, in order to create a firm quality.
At present, the automotive industry also has some problems with extensive management. New energy vehicles are very important for the pursuit of quality. The auto industry's awareness of the enhancement of standards and quality of components needs to be changed.
NBD: Why did you choose Zhuhai Yinlong Investment?
Dong Mingzhu: Some investors see that a project will pay attention to concept and market value, but I think some of the investment is not for making money, but for investing in the development of the industry. I have some say. I can invest in them (Zhuhai Yinlong) and I can also invest in others. What I love is that the new energy industry is not a certain company. I am not concerned about which company and investment behaviors. I am concerned about what kind of conditions a new energy company must have in order to become a world leader.
Talk about commercial strategy: To achieve win-win development
NBD: Before you said at an internal conference, in 2018, Gree’s sales management should be completely transformed. What are the reasons behind this?
Dong Mingzhu: Over the years, Gree has created several innovative marketing models with its own unique thinking. Making any decision is due to its own tempering. I believe that every decision will not be a big mistake. For many years, Gree has always insisted on the idea of win-win, satisfying the interests of consumers, distributors, and companies, and has different strategies at different times.
At the earliest time, the national air conditioners were all fighting price wars. They did not have their own core technologies. They depended on a series of components such as the compressors of others. They belonged to the role of an assembly worker. In this context, if an interest group is formed with distributors, The biggest victim is the company. So when we were fighting a price war all over the country, we formulated a comprehensive system to create a fair competition environment.
Even in the financial crisis in 2008, Gree's upstream and downstream suppliers did not fall. Maintaining the stability of upstream and downstream companies is also a responsibility of large companies.
With the continuous development of personnel training and technology research, Gree is aware that every move he takes can not dominate the world, and it is necessary to collaborate with win-win development and jointly market.
Therefore, I believe that change is a trend that permeates the development of the enterprise and continuously drives innovation.
For example, at present, consumers buy Gree air conditioners, and the headquarters can keep track of usage at any time. In addition, with the promotion of the Internet, the degree of online and offline integration continues to deepen, online demand is met quickly and easily, and better service is provided offline. Make use of big data to open up the entire network to meet user needs anytime, anywhere.
NBD: In 2018, the government emphasized high quality development many times. In your opinion, what kind of innovation does the company need to make?
Dong Mingzhu: China used to be a big manufacturing country and a big country. All companies use human and financial resources to brand, but they can't imitate the essence. I was General Manager of Gree in 2001. This year is the 18th year, the last 5 years. Gree Electric has achieved a leap-forward development, which also gives us another dream and aspiration. We hope to achieve a qualitative leap from the improvement of quantity. In the past, enterprises may be more profit-oriented, lack of quality, market concept and mission. Sense, but now everything has changed. Apart from paying attention to wealth, we are paying more attention to the contribution to society.
Talking about the change of the board of directors: Gree can't work better and not go to work
NBD: Gree is also investing in equipment manufacturing. Is this a diversified development?
Dong Mingzhu: This is not a simple diversification. Just like Gree's smart devices will not give up air conditioning, the success or failure of a company lies in corporate culture, and it is not a profit-driven role. The energy is more than building a building. The manufacturing industry must lay a solid foundation. One day, there will be a blowout opportunity.
I always think that the product will not come out or come out. It will be best to do it. Gree will never forget the dedication. For example, our photovoltaic air conditioners and kitchen air conditioners are still on the road to innovation.
NBD: Now everyone is very concerned about the change of Gree's board of directors. What can you share?
Dong Mingzhu: I didn't have a vacation day in Gree in 28 years and I should be able to rest. No enterprise can be attributed to one person. People can't replace the law of enterprise development. There is no end to the development of enterprises. Whoever needs to care about is not who takes over, and who retires. It is the continuous power and security conditions for the development of a company.
Many people are paying attention to how Gree will work tomorrow. I don't think I'll consider this issue. If I can handle the shift, I believe that the company will be able to operate better. If it can't operate better, I definitely don't Hand over.
NBD: From the air conditioner to the mobile phone, what was your original intention as a spokesperson?
Dong Mingzhu: Thanks to the commitment to the market, I have to speak with certainty. I only believe that I am responsible for Gree's shareholders, responsible for the society, responsible for the employees, and responsible to the consumers, so we do what we should do.
My own quality requirement is 'daily 3.15', and the service requirements for consumers 'do not need to appear 3.15'.
NBD: You and Le Jun's 10-year gambling deadline is about to expire. Do you have anything to share?
Dong Mingzhu: There are still several months to expire, and I hope that I would like to invite professional notary agencies to audit and get the most accurate information. But I don't think the content of the betting contract is the most important. The most important thing is to wake up all of this process. People, make better products.
6.Lei Jun resigns multiple times or guarantees Xiaomi’s listing
Original title: Lei Jun resigned or secured Xiaomi’s listing
■ Our reporter Ma Yan
As millet IPOs approached, more and more relevant news came out.
Recently, some media have exposed a so-called Xiaomi Pre-IPO financing promotion material, clearly showing Xiaomi's income, profit, users, valuation and market value data.
Suspected exposure of financing materials
According to the materials, Xiaomi still lost 980 million yuan in 2015, earned 913 million yuan in 2016, and is expected to reach 7.582 billion yuan in 2017. The profit rate is 6.5%, and it is expected to increase to 18.831 billion yuan in 2019.
During the four years from 2016 to 2019, Xiaomi’s net profit growth rate could reach 174%.
In 2017, Xiaomi’s revenue was estimated to be US$17.6 billion (approximately RMB111.3 billion), and the proportion of Internet service revenue rose to 31.7%. In November 2017, Lei Jun publicly stated that it had completed a sales target of RMB100 billion.
It is estimated that by 2019, Xiaomi's annual revenue will reach 38.2 billion U.S. dollars (approximately 241.6 billion yuan), and Internet service revenue will account for more than 50% of the total.
According to the materials, Xiaomi currently has a valuation of US$68 billion (approximately RMB430 billion). If it is listed in the fourth quarter of 2018, the market value will be in the range of 854-1351 billion U.S. dollars (approximately RMB 504-454.5 billion).
On the user side, Xiaomi lived at 132 million live, monthly live 165 million, and average daily user usage time was 312 minutes (5.2 hours).
Xiaomi did not disclose the overall profitability data. Prior to this, Wang Yanhui, secretary-general of the Mobile China Alliance, said on Weibo that the profits of Xiaomi in 2017 will not be less than one billion US dollars. The data released by the financing promotion materials also meets the expectations of the industry. .
For the above financing materials, Xiaomi declined to comment on the "Securities Daily" reporter.
Hardware companies and the Internet
It is worth noting that according to the above financing materials, in 2016, of Xiaomi’s revenue composition, 79% came from hardware and 21% came from internet service business. The net profit rate of hardware business was only 2.8%, while the net service business’s net The profit rate exceeds 40%. Xiaomi is increasing the proportion of revenue from Internet service business. In 2017, it is estimated that the revenue of Internet service business accounted for 68.3%. It is estimated that by 2019, the proportion of revenue from Internet service business will exceed hardware revenue.
From this it can be seen that Xiaomi does not make much money from hardware devices, mainly relying on relevant Internet services.
And the industry has been arguing around whether Xiaomi is a hardware company or an Internet company.
Some media reports said that fund managers are not optimistic about the stock of hardware companies. Some fund managers said they would not buy shares issued by Xiaomi's IPO, because Chinese hardware companies are facing low profit margins, vicious price wars and consumer brand loyalty. Low problem.
Millet's supporters believe that the company is not a pure hardware company, but like Apple, it has a series of competitive products, including many sports equipment, such as wristbands and rice cookers. Millet browsers and app stores can produce Advertising and game revenue, and profit margins are much higher than smartphones.
In Xiaomi's official website, Xiaomi claimed to be an innovative technology company focused on the construction of high-end smart phones, Internet TV and smart home ecological chain.
P/E multiples to apples
The valuation of millet given by the above financing materials is obviously far below the market rumors of the valuation of 100 billion US dollars. However, judging from the expected market value of the stock market given in the fourth quarter of this material, Xiaomi is likely to push during this year. Its valuation is high, and it reaches a market value of about 100 billion US dollars at the time of IPO.
Chen Meng, an executive director of Chamson Capital, said in an exchange with a reporter from Securities Daily that Xiaomi’s aura is even greater. It is also Apple’s or Google’s imitator. The revenues and valuations now exposed are too high, especially the P/E ratio figures. High.
Apple's current market capitalization is 913.17 billion U.S. dollars, and its price-earnings ratio is 18.34 times. According to this price-to-earnings ratio, the current millet with a profit of 1 billion U.S. dollars should be worth about 18.34 billion U.S. dollars, much lower than the company's current valuation in the private equity market.
In the past year, Tencent has become the highest valuation technology company in China and currently has a P/E of 63.7. Even at this P/E ratio, Xiaomi’s valuation is only US$63.7 billion, which is still far below what many people call the valuation of US$80 billion. The low end of the range.
The media quoted Kiranjeet Kaur, an analyst at International Data Corp., as saying that Xiaomi's equipment, applications and services must form an ecosystem like Apple's. I am afraid there is still a long way to go.
There are even opinions that Xiaomi is unlikely to develop to such a degree. Some people think that Xiaomi will not become Apple, nor will it become Tencent with a huge social media base. Xiaomi is just a hardware company.
It is worth noting that Lei Jun has already resigned from the chairman and director of Cheetah Mobile, gathered for the chairmanship of the era, gradually decentralized, to avoid suspicion of excessive associated transactions before Xiaomi's listing.
With the news of A shares calling for unicorns, Xiaomi will also report the news of A shares and H shares.
Xiaomi still declined to comment on this news.
In Shen Meng's view, the structure of Xiaomi A+H is almost impossible because Xiaomi is a VIE structure, but it is not ruled out that after the listing in Hong Kong, the A shares can be traded indirectly through the CDR. Securities Daily