Today, the OPPO held a media conference in Beijing on the theme of “gradual change, change”. It officially released the Ultra Vision full-screen new R15 and R15 Dream Mirror version. The most important feature of this machine is the use of 'Liu Haiping' and the color matching. With a new gradient design. According to the micro-network understanding, OPPO R15 will also be broadcast live in the form of the end of the month.
Wu Qiang: OPPO will change, 2018 will seek to break through the four dimensions
The media communication will begin. Vice President of OPPO Wu Qiang first published his views on the market in the past year. He believes that China's smart phone market has entered the 'post-smartphone era' with three major characteristics: First, the T-shaped structure has been set. , The technological innovation based on the user's core needs has slowed down, and the power of consumers to change machines has become insufficient. Third, competition globalization has become inevitable.
In fact, under the global and Chinese smart phone overall decline, OPPO still showed growth. According to IDC data, OPPO sales increased by 12% year-on-year in 2017, further consolidating the world’s fourth-largest market position. Wu Qiang believes that This result is due to OPPO's adherence to the brand's initial heart, which is to create products that surprise consumers. This is also the 'fundamental' of OPPO's development.
For 2018, Wu Qiang said: 'In the era of smart phones, OPPO’s biggest rival is itself. This requires us to change from time to time and dare to break through. On the basis of sticking to 'fundamental', OPPO seeks to innovate from technology in 2018. Upgrades, market layouts and product views have achieved breakthroughs in four dimensions.
In terms of innovation, OPPO will further enhance its technological innovation capabilities, 'research' and 'development' in parallel, and strengthen the exploration of cutting-edge technologies while product development. To this end, OPPO will soon establish a research institute to accelerate the deployment of key technologies. Including Breakthroughs and applications of key technologies in 5G, AI, and AR. At present, six major R&D centers have been established in the world, including Beijing, Shanghai, Dongguan, Shenzhen, Yokohama, Japan, and Silicon Valley in the United States.
In terms of brand, OPPO will also continue to promote brand upgrading in 2018, and strive to become a global technology brand for young people. Wu Qiang mentioned that brand upgrades should not only make the brand bigger, but also make the brand smaller. Doing big things is to make young people global People are concerned about, understand OPPO, do small is let every young person can sympathize with OPPO product emotion.
In the market, as always, with an empty cup mentality, we will deepen every market that has entered and will enter. OPPO needs to create globally competitive products and provide localized optimization experience. OPPO started the globalization journey in 2009. At present, it has covered 30 overseas markets, 400,000 after-sales points worldwide, and 250,000 in China, providing reliable services to customers.
The OPPO R15 series will be unveiled at the end of the month.
From the outside, OPPO R15 adopts a double-sided glass design, which is different from the cool feeling of metal. The glass has a more intimate and warm touch, and is held in the hands like jade. At the same time, the glass material is more transparent and can communicate better with light. Let light and shadow flow on R15, not only looks bright and shining, but also presents different aesthetics in different perspectives.
Most notably, the OPPO and the international 'Color Master' Karim Rashid jointly created the Starry Purple, Dreamy Mirror Red, Snowy White, and Hot Red four color combinations for the R15 series. Among them, Starlight Purple and Dream Mirror Red are used. The new gradient design, with a more transparent glass texture, light and shadow flow gives people endless imagination.
Configuration, using a 6.28-inch opposite screen, the bangs is narrower than the iPhone X, screen ratio of up to 90%, better visual experience. It is reported that OPPO R15 equipped with MediaTek AI chip Helio P60, equipped with 6GB memory + 128GB storage, battery The capacity is 3450mAh, support VOOC flash charge, run ColorOS system. In addition, dream version OPPO R15 uses Xiaolong 660AIE processor.
Photographing has always been the main function of OPPO. OPPO R15 is a complete upgrade of the R series, rear 16 million + 5 million pixel dual cameras, the first 20 million pixel camera. The first carrying Sony IMX519 sensor, the first 3-HDR real-time classification exposure technology , upgrade AI smart beauty features, equipped with Zhimei beauty ColorOS 5.0, super APP joint optimization.
The OPPO also partnered with strategic partner Shang Tang to build an AR developer platform. It has cross-software platform adaptability, support for multiple hardware configurations, and rapid migration between different hardware. The first batch of super APPs With Jingdong and the King's glory, there will be new experiences for both shopping and games. In the future, more developers will join the OPPO AR developer platform to jointly promote the popularity of AR applications.
In terms of selling price, OPPO R15 snow white, hot red, Star Purple Edition sells for 2999 yuan; OPPO R15 dream mirror red price is 3299 yuan, OPPO R15 dream mirror version ceramic black is priced at 3499 yuan, April 1st Officially sold.
In addition, it is understood that the micro-network, OPPO will also be held in Shenzhen at the end of the joint R15 launch ceremony in Shenzhen, when the global consumer can watch TV OPPO R15 release.