OPPO Joins Hands with Shang Tang Technology to Build China's Original AR Developer Platform
In OPPO's view, AR can bring users a completely different user experience in terms of shopping, photographing, games, learning, and even news reporting. It will become a breakthrough opportunity for the future development of the mobile phone industry.
At present, there are two main factors affecting the popularity of AR. First, the popularity of AR equipment, and second, whether developers can easily develop AR applications. Because of the wide integration of AI chip processors, the former is not a problem. The latter has become the key to accelerating the spread of AR.
To this end, OPPO and its partner Shang Tang Technology will jointly launch the OPPO AR developer platform built on the Shangtang SenseAR platform for the engine. Shang Tang Technology will provide a full range of AR solutions, including the AR underlying driver engine and AR content creation tool. At the same time, OPPO and Shangtang Technology will jointly develop hardware standards and API interface standards, and provide developers with software SDKs, developer application tools, modules, etc. that are more suitable for the Chinese market and Chinese developers' application habits, allowing developers to Rapidly and efficiently develop AR applications, promote the application and popularization of AR in mobile terminals, and build China's AR ecosystem.
Compared with Google ARCore, the OPPO AR developer platform built by Shangtang SenseAR platform for the engine has cross-platform support, provides a consistent call interface, and enables low-cost rapid porting; hardware configuration compatibility is strong enough to adapt to the vast majority of High- and low-end mobile phones; Algorithms can be customized and optimized, support online updates, and respond quickly to demand, etc. This means that developers can quickly migrate to iOS or even Windows, Mac platforms through applications developed on the OPPO AR developer platform. At the same time compatible with different configurations of the terminal product, greatly reducing the developer's development costs.
The first batch of super APPs entered
In order to allow more consumers to feel that the AR application brings a new experience, OPPO will cooperate with Shangtang Technology to attract super APPs and jointly promote the popularization of AR applications. The first batch of super apps include Jingdong and the King's Glory.
With AR technical support, we will usher in a brand new shopping and gaming experience. For example, if you want to buy a refrigerator on JD, you can measure the size on the spot and match the colors if you turn on the AR function. This brings 'seeing' is true. Shopping experience; in the glory of the king, open the AR function you can put your favorite role in the real scene to interact, the virtual character in the game is no longer just a cold existence, but may become a 'good friend' around us.
AR, future can be expected
Of course, AR can do more than this. We hope that more and more developers will join the AR developer platform jointly launched by OPPO and Shangtang Technology to jointly promote the popularity of AR applications and provide consumers with a brand-new experience. surroundings.
The OPPO AR developer platform built by Shangtang SenseAR platform is expected to be launched in May. By the end of 2018, there will be more than 100 million OPPO handsets supporting AR applications, bringing a new breakthrough in mobile phone experience.