At present, Zhang Xiaoyun's position has been adjusted to the position of deputy minister, and has been appointed chief brand officer of Huawei's consumer business, and is responsible for the global brand promotion of Huawei's terminal products.
Xiaoyun Zhang joined Huawei in 2001 and has successively engaged in R&D, sales and marketing. He joined the terminal team in the second year of Huawei's terminal establishment, served as the first press spokesperson for the terminal, and created the Huawei terminal public relations team.
In 2012, Huawei established the glory of the Internet mobile phone brand. Zhang Xiaoyun became an important member of the Founding Team of Glory and became the first CMO of Glory. In March 2015, Xiaoyun Zhang was promoted to the Huawei Consumer Business CMO.
According to another source, Huawei’s role in China’s terminal CMO has also changed recently, with the paratrooped Guo Rui replacing the original CMO Zhang Weili. The Chinese side claimed that the news was false, and Zhang Weili’s position has not changed at present.
According to reports, Huawei's personnel adjustments are related to Huawei's rotation system. Before this, there were rumors that Huawei's consumer business CEO Yu Chengdong will step down in March and head to Huawei Cloud as a person in charge, but Huawei denied this. News. At the Huawei Full Connection Conference in 2017, Huawei's rotating CEO Guo Ping said in an interview with foreign media that Huawei will elect directors in 2018. This will be Huawei's first board election since 2012.
In addition, at the end of March, Huawei will release its 2017 annual report. Prior to this, Huawei’s rotating CEO Hu Houkun revealed in his 2018 New Year’s message that in 2017, Huawei’s annual sales revenue is expected to be approximately RMB 600 billion, an increase of approximately 15% year-on-year. Shipment of 153 million units, global share exceeded 10%.