On March 11, 2018AWE ended in Shanghai. As the world's first global brand of home appliances, Haier released a new achievement in the brand strategy of the Internet of Things era platform, creating the first brand of smart home, becoming the focus of the entire exhibition, from the United States, Britain, and France. The multinational media in Germany and Germany reported on Haier’s strategic results. Among them, Google’s search for '2018AWE' ranked first on the first platform brand of Haier Smart Home, and was selected as the Google headline on March 9th. Let Haier become the window of the world to understand Chinese brands.
Haier smart home complete solution
At this year's AWE, Haier released the industry's first '4+7+N' full-scenario customized wisdom package. '4' refers to Haier's four iteratively upgraded physical spaces, including the smart living room, smart kitchen, and smart bathroom. The smart bedroom, '7' represents the whole house air, full house water, full house care, full house security, full house voice, whole house health, full house information 7 big house solution, and N is a variable, representative Users can freely customize the smart life scene according to their own living habits, unlimited change.
At the AWE exhibition site, Korean KBS TV station focused on the Haier Pavilion: “In the smart life scene, a beautiful day starts with the weight management in the smart wash station. Through the smart holographic stereo wardrobe, you can select the day's clothes. Lying on the bed, even Heart rate maps, breathing and weight changes can be observed in real-time via smart mattresses. 'This is just part of the results of Haier's smart home. For example, a complete air solution consisting of self-cleaning air conditioning in the net can actively monitor the temperature and humidity in the air. Data, etc.; The world's first smart care solution, which consists of Haier washing machines, can connect smart washing machines, fitting mirrors, and shoewashers to provide users with laundry, care, purchase, wear, etc. Process smart care experience.
In addition, Haishang’s international high-end home appliance brand, Casa Di, also attracted competition from domestic and overseas media with original technology. On March 10, US time, the Wall Street Journal published an article titled “Is Not Washed or Dry Clean? Haier invented it. The news “Air Washing Created a Third Care Mode” reported on Casa Di Air Washing Washing Machine displayed at 2018 AWE, regarded Casa Di as a pioneer of good life, and invented 'Air Washing' to set off a third washing revolution. According to the report, Casa Di Air Wash restores the activity of the clothes through fiber-grade care of micro-vapour molecules. The clothes have no contact with water during the entire process. They complete the cleaning without damaging the clothing, completely breaking the industry's flaws and truly solving the high-end fabrics. The user who can't be at home is painful.
Haier smart home complete set of solutions broke the current smart home industry's "difficulties in communication, not active, not complete, service fragmentation," 4 major pain points, to achieve the unique 'active service of Haier smart home, interconnection, complete solutions, one-stop The service's highlights of differentiation make the smart family bid farewell to 'Together' and enter the era of 'sets', and realize infinite customization of wisdom scenes. Haier's foundation for creating the first brand of smart home is the strength of Haier's globalization, This is also an important reason to attract media coverage from all major global media.
Conquering many media originated from the strength of Haier's globalization
In the process of globalization, Haier always adheres to the user-centered approach. Through independent branding, Haier took the lead in capturing intelligent pains such as single product intelligence and service fragmentation in the intelligent wave, and relied on the establishment of the '10+N' globally. The R&D system, under the localization strategy of local R&D, local manufacturing, and local marketing, quickly meets the needs of global users for differentiation, and finally creatively launches and lands full-scenes customized smart package solutions. 'I'm also using my home in the United States. Haier Home Appliances, Haier has the ability to think about home appliances, actively provide ecological services beyond the expectation of smart home scenarios, and will always surprise me, let me know that life can have such enjoyment, this time to AWE, Haier shows something completely Break through my imagination. ' A Wall Street Journal reporter who participated in the live experience said.
Haier’s smart home full-scenario customized wisdom package is also inseparable from the strong support of the world's first home appliance brand cluster strength. Haier has integrated Haier, GE Appliances, New Zealand Fisher & Paykel, Casa Di, Japan AQUA, The commanding six brands form the 'world's first home appliance brand cluster', forming accurate coverage for different levels and different consumer groups in different countries of the world, providing brand support for smart households to land globally. At the same time, Haier passed the first interaction. The platform brand, 800,000 + micro shop owner, 30,000 + user community formed a powerful interactive network, breaking the traditional product production model, driving product iteration with user needs, and providing users with a full-process three-dimensional smart home experience; the world's largest The mass customization solution platform COSMOPlat, smart home products, services and solutions can be quickly and accurately landing; and based on the first platform U+ of the smart home industry artificial intelligence, Haier can gather more developers and achieve rapid Iteration.
According to statistics, Haier's original technology has been imitated by domestic and foreign brands for up to 112 times, setting a record for the world's largest. Among them, a dual-cylinder washing machine, fresh-keeping refrigerator, etc. has triggered the imitation of countries including China, Europe, the United States, Japan and South Korea. , This is a demonstration of Haier's global strength.
Haier is based on the “one person in one” model and always focuses on the user. It is committed to being the leader of the smart home in the Internet of Things. The AWE exhibition, the report from the global media, is Haier's global globalization of home appliances. Strong Proof of a Brand. At the same time, the release of Haier's Wisdom Family Smart Wisdom solution not only outlines future smart life scenarios and a blueprint for a better life for global consumers, but also provides a template for Chinese companies to participate in global home appliance market competition.