Today, Tencent Video announced that as of February 28, its paid membership number has reached 62.59 million. Following the announcement in September last year that it had exceeded 43 million to become the industry's number one, the Tencent video's 60.59 million paying subscribers continued to consolidate its The industry position of China's largest video payment platform. In addition, Tencent’s video also announced that in the fourth quarter of 2017, its mobile average daily active users reached 137 million, maintaining the industry first. From the core indicators of the two video platforms Look, Tencent video has achieved industry leadership, leading the Chinese Internet video industry.
In the dimension of third-party data that measures the comprehensive competitiveness of video platforms, Tencent video also leads. According to iResearch mVideoTracker, a third-party authoritative data agency, in January 2018, Tencent’s monthly total video playback equipment reached 790 million units. The two have opened a gap of nearly 100 million units. According to App Annie, the world’s largest mobile application strategic decision platform, Tencent’s video ranks sixth in the 2017 iOS paid list in China; in the fourth quarter, the iOS paid list in China, Tencent Video ranked No. 3, ranking second only to King Glory and Fantasy Westward Journey, ranking first in the field of video. In terms of content coverage, according to Vlinkage, a domestic professional video and new media data monitoring agency, Tencent’s hitting the TOP20 TV series in 2017 Video coverage accounted for 80% of the total, ranking first in the industry. In terms of brand recognition, according to the video industry competitiveness tracking research report by a third-party market research organization, the first mention of Tencent video is 44%. With a 17% lead over the second place, the company took the top position in the industry and achieved a breakthrough in brand recognition. The above content coverage on the mobile side, total equipment, Households pay respect and brand recognition, etc., Tencent video are a solid market leading position.
Breakthroughs and advancements in paid member business and other core indicators cannot be separated from Tencent’s continuing investment and innovation in content, products, marketing, etc. At present, Tencent's video has formed into television dramas, movies, variety shows, children's anime, and music. A full range of quality content matrix, including "The Flower is Full of the Moon", "Ghost Blowing Lamp" series, "Country Love" series, "Double Love", "To Our Pure Little Beauty", etc. In particular, the strong performance of self-produced dramas, while further strengthening the loyalty of members, has also greatly attracted the growing number of new paying members. The self-made net son “Tomorrow's Son” expands the fan economy and uses brand-new payment models to grow the membership. Bringing ample space. The animations represented by "Full-time Master", "Breaking the Sky", "The Douro continent", etc. and the documentaries represented by "Blue Planet 2" meet the needs of paying users for multiple viewings. , Also became a new growth point for member business.
In terms of membership services and product experience, Tencent Video not only became China's first video platform to support Dolby Vision, but also developed various kinds of VIP membership privileges such as double speed playback, appointment buffering, Blu-ray quality, barrage privilege and so on. Enjoy privilege in content and entertainment while enjoying a more vivid and lively viewing experience.
In the face of high-growth member business, Tencent Video will continue to increase investment in high-quality content and continuously optimize the membership service system. In the head of key content reserves, Zhou Xun and Huo Jianhua starred in the annual drama “Rugao Biography”, Yang Mi The female inspirational drama "Walking" starring Ethan Ruan will land on the Tencent video this year. The entire network will be broadcast on its own. "The Secret Dragon of the Three Kingdoms is in the Sea", "Sha Hai", "The Ghost of the Ghost Blowing the Wind", "The Full-time Master" " Three heavyweight home-made dramas, such as "The Three Pillow III", will be launched in succession. Super-comprehensive matrices represented by "Tomorrow's Son," "Creating 101," "Tucao Meeting," "Please Fridge," and anime, movie, documentary, and online The music and other sectors will all increase their efforts to build a multi-dimensional, three-dimensional content matrix. The continuous broadcasting of these high-quality content and comprehensive force will be a powerful support for Tencent's video membership ecosystem.
