Interestingly, iPhone users are more likely to have a smart speaker than non-iPhone users, and the percentage difference is 22%. Before HomePod arrived, compared to Google Home, this part of the user prefers Amazon Echo.
Voicebot.ai believes that Apple's HomePod is more a role of luxury goods, users mainly listen to it, and Echo can perform more practical tasks.
The report also provided some very interesting information, such as 19.7% of US adults are using smart speakers, but only 47.3 million people have access to smart speakers. This means that many Americans live in a family with smart speakers , but the device is not personally held by him - because the smart speaker is not yet like a cell phone, a mobile phone has only one user.
The data shows that many consumers hold an average of 1.8 smart speakers. They usually put their equipment in the living room (45.9 percent) or the kitchen (41.4 percent). Amazon still dominates the market and its share is higher than Google's. 3.5 times.
Surprisingly, the growth rate of smart speakers is almost as fast as that of earlier social media applications.
In the process of using smart speakers, asking questions, listening to music, viewing the weather, etc. are the requirements of the user to implement the most equipment. This set of data shows that smart speakers are being integrated into the daily life of consumers, According to statistics, 63% of users daily They are all used, 77% of users use it at least once a week.
Among those who did not have smart speakers, 37.9% said that because they were not interested in equipment, 21.2% said they could find similar functions in smart phones, 16% expressed concerns about device privacy issues, 11.8% said it was soon It will buy one, 8.8% means that the equipment price is too high, the remaining users for other reasons.
In addition, for future potential buyers, 9.8% will purchase smart speakers this year, of which 26% will choose to purchase Apple's HomePod.