This may be the most refreshing product launch event of Midea Air-Conditioning Office. There is no data accumulation, no product features, and there are no alarmist market arguments. There are no stifling targets in the arena. Surprisingly discovered, the United States' air-conditioning Changed, it's really different.
On March 15th, in the Yizhuang Jingdong Group headquarters building, Midea Air-Conditioning Appliances and JD.com launched the first hang-up product of the MWOW air-conditioning series. 'The world is complicated, but I am very simple', the simple and straightforward theme also directly passes the MWOW air-conditioning positioning. The special place - minimalist.
The world is very complicated, but I am very simple. MWOW air conditioner with minimalist design concept may become the first explosion this year.
This is an ingenious conference that tells only how the design embodies values of young people. 'Reduces unnecessary details to be less complex when installing, viewing and operating products, providing comfortable and enjoyable functional modes for home use. Guide and respond to users', the Korean designers who personally designed the MWOW air conditioner used this passage to illustrate the minimalist design of this air conditioner.
Liu Tao, Vice President of Midea Air Conditioning Division, introduced the innovative features of the MWOW series air conditioners using four 'one' words to summarize: 'One key to prevent direct blow, original 'atmosphere airflow', one-click solution to the users' cold pain ;
A key extraction filter, to solve the pain points of the user cleaning the air conditioning inconvenience, In addition, smart infrared dirty blocking detection, can intelligently remind the user air-conditioning cleaning; integrated body, Jianmei generous; one day 2.7 kWh, 26 models work in cooling mode 24 hours only need 2.7 kWh.
Liu Tao, Vice President of Midea Air Conditioning Division (left), Zhao Xin, General Manager of Jingdong Air Conditioning
'We will not pay attention to it, we are in the brand positioning, product layout, user experience in these aspects are all prepared, self-renewal, active change', the United States for the air conditioner currently to the outside world to send out specific changes, this time Liu Tao In fact, the summary has long been more intuitive in the author's heart.
On the recently closed AWE2018, in the products displayed by mainstream air-conditioning companies including Gree, Midea, Haier and Oaks, Midea air-conditioned Air Station, Windless Series, MWOW Series, etc. Whether it is the user insight behind the product or the product itself The user-friendly technology and the design look that is more consistent with young people's simplicity and quality are all intuitively perceived to be superior to other competing products. The two-year air-conditioning company's focus on the product itself has finally changed. See the presence of landing.
As the chief temperature experience officer of MWOW Air Conditioning, well-known architectural designer Aoyama Zhouping also appeared in the conference to share the concept of modern life in the design, which also confirmed the minimalist design of MWOW's air-conditioning behind precisely matching the current values of young people's life. Concept. Qingshan Zhouping also teamed up with Guangzhou, Shanghai, Hangzhou, Beijing, and Chongqing Wucheng Network Red B&B designers to witness and experience the charm of the MWOW series.
Japanese architect Aoyama Zhouping is the Chief Temperature Experience Officer of MWOW Air Conditioning
Jingdong Home Appliances will use its superior resources to promote MWOW air-conditioners. The two parties reached 500,000 sets of strategic mastermind consensus. Just like the air-conditioner introduced by Midea Air-Conditioning in the past, people do not know whether MWOW air conditioners will enter the hearts of young people, and thus become The first explosion in the air-conditioning market in 2018?