On March 16, 2018, China’s first TV set was born on the eve of the 60th anniversary. Skyworth Group and Baidu announced a strategic cooperation, which contained many hidden feelings.
'I started business in Shenzhen in 1988. The direction of choice was the primary intelligence of the TV - the remote control.' Huang Hongsheng, founder of Skyworth Group, said at the site of the strategic cooperation conference that the strategic cooperation between Skyworth and Baidu could be more in-depth for consumption. Pain point, to achieve a better intelligent experience through AI technology.
Skyworth Group Founder Huangsheng Huang
'Today is China's first TV set was born 60 days ago one day, this year is also the 30th anniversary of Skyworth.' Baidu founder, chairman and CEO Li Yanhong said, Skyworth started as a remote control, in that year 'liberated people with primary intelligence' , And this time the cooperation between the two sides in AI will be through smart recommendation and other new experiences to create a more convenient and more comfortable life.
Baidu founder, Chairman and CEO Li Yanhong
China National Grid learned that Skyworth Group and Baidu Corporation have reached a strategic cooperation, including Baidu's strategic investment Skyworth's Internet TV operation brand Kukai Kai, Baidu's dialogue AI operating system DueerOS will achieve full docking with Kuco System; both parties will be in AI ( The artificial intelligence field has launched a series of in-depth cooperation to jointly provide consumers with products and services at the entry level of smart homes.
Capital Connections: Baidu's 1.01 Billion Strategic Investment Cool Open
In fact, even though it is the Internet TV operation platform of Skyworth, CooCool has been regularly importing external resources and strategic shareholders in the development process. Public information shows that in September 2016, Baidu’s video website iQiyi had 150 million RMB. Yuanyuan Investment Co., Ltd. holds a 5% stake. Since then, in June 2017, Tencent has invested 300 million yuan to open shares, holding 7.71% shares.
One of the key contents of the strategic cooperation between Skyworth Group and Baidu Company is that Baidu continues to invest in strategic investment at the capital level.
Skyworth Group and Baidu Company announced on the morning of March 16th that they had reached a strategic cooperation. Skyworth Digital, a subsidiary of Skyworth Group, announced that the company’s affiliate company’s RMB 1.01 billion strategic investment was invested by Shenzhen Skyworth-RGB Electronics Co., Ltd. Technology Co., Ltd. After the transaction, Skyworth-RGB's shareholding ratio dropped to 64.32%, and Baidu's shareholding ratio rose to 11%, becoming the second largest shareholder of Coocaa.
According to Skyworth, after the completion of the new round of strategic investment, the market value of Coocaa opened to nearly 10 billion yuan. At present, the total number of active activations of Coolopen's terminals exceeds 28 million, and the number of daily active users exceeds 12 million.
Business Collaboration: Product, Technology In-depth Collaboration Occupies the High Ground of Smart Home
In terms of business collaboration beyond capital connections, it can be divided into two levels: technical cooperation and product cooperation.
In terms of products, Skyworth TV will launch a joint development of both the CoocaaOS and DuerOS dual-engine super-AI TVs Q5, Q6, and Q7 series. In addition, Skyworth, Cooltek and other old smart TVs equipped with a Coolboot system will also be gradually upgraded to Dual Intelligent Engines. The two companies will also cooperate in the introduction of smart home entry-level smart products to create a smart home control terminal.
In terms of technology, Baidu's interactive AI operating system, DueerOS, will fully interface with the CoolOpen system. Baidu's cutting-edge technology capabilities such as face recognition and image recognition will be fully introduced to the CoolOpen system. Both parties will jointly work in the smart home area in the future. More forward-looking technology layout.
One is the giant of the color TV industry, and the other is the internet giant. It looks like it is on two different tracks. How to achieve the perfect match of development strategy?
Gong Jing, general manager of Baidu’s Secret Business Department, explained that the three key elements of the core technology of DuerOS's awakening are listening, listening, satisfying, listening to the device, listening to understand what you’re saying, and accurately telling you the answer. Baidu and Skyworth will Create subversive home smart big screen experiences through technology, content, data, and operations collaboration.
For example, using the TV's voice portal can greatly solve the problem of the cumbersome use of the TV remote control, increase the open rate of the application, and increase the value of the traffic. By introducing the voice search function, the use experience of the Cool Open system can be improved, and the user's payment rate can be increased. rate.
In fact, with the help of Baidu DuerOS, the CoolOpen system can not only enhance the TV user experience, but also create more advertisements based on Baidu search and artificial intelligence voice, marketing new models, and realize OTT traffic realization.
General Manager of Skyworth Global R&D Center, Coolo CEO Wang Zhiguo, stated that Skyworth’s smart electronics segment including TVs, set-top boxes and content operations, including refrigerators, air conditioners, and washing machines, is at the forefront of the industry, and will reach 100 million by 2020. Terminal Club. Based on the in-depth integration of Baidu DuerOS and Skyworth CoocaOS, smart homes, lifestyle services, audio and video entertainment, travel and other aspects of smart life can be realized.
Cool open network technology company CEO Wang Zhiguo
In cooperation with Baidu Strategy, Skyworth and Baidu based on the joint development of Baidu DuerOS and Skyworth CoocaaOS, Skyworth can launch a new generation of dual-engine super AI smart TVs, smart speakers, voiceprint payment and other 'intelligent home entry level' products, thereby further enriching the smart family The product and service ecosystem realizes the full depth layout of the smart family ecological chain. Baidu has a dialogue AI operating system, DuerOS, and a wealth of ecological resources. Together with Skyworth, it can achieve a perfect match between hardware and software, and also products and services. perfect combination.
After the announcement of the strategic cooperation between Skyworth and Baidu, at 13:00 on March 16th, the Skyworth A shares traded at a daily limit of 8.90 yuan. Hong Kong stock Skyworth Digital (00751.HK) issued a morning halt message today morning in the afternoon. After the resumption of trading at 1 o'clock, the stock price rose by more than 14%. At 4 pm, the transaction ended. Skyworth Digital's stock price was reported at HK$3.95, a one-day gain of 5.33%.