The annual '3.15 Consumer Rights Day' is in sight. Who will board the CCTV '3-15 Party' has become a topic of heated discussion among the public.
For home appliance companies, regardless of whether they will “list”, the General Administration of Quality Supervision, Inspection and Quarantine publishes “Announcement on the State of Quality Supervision and Inspection in 2017” as well as the “Consumption of Household Appliances” jointly issued by China State Grid Corporation and Ovid Cloud Network. The 'pain point' report should be a mirror on both sides.
National spot inspection: Empty and clean, less than 80% of eligible products
Recently, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) issued the “Announcement on the Announcement of the State Supervision and Spot Check Product Quality in 2017”. The results of spot checks on electronic and electrical products in 2017 were as follows: A total of 1,625 batches of products produced by 32 kinds of 1,601 companies were spot-checked throughout the year. This was 83.4%, which was an increase of 1.3% compared to 2016. Among them, the passing rate of the two types of products for laptop computers and soya-bean milk makers was 100%; refrigerators, LED control devices, paper shredders, fixed-type general-purpose lamps, electric kettles, Set-top boxes, range hoods, electric blankets, self-ballasted fluorescent lamps for general lighting, color televisions, and room air conditioners, all of which have a passing rate of more than 90%; spotlights, general purpose lighting, kitchen machinery, skin and hair care Appliances, Electric Ovens and Baking Appliances, Rice Cookers, Integrated Circuit (IC) Card Reader/Writers, Handheld Information Processing Equipment, Heat Pump Water Heaters, Vacuum Cleaners (Sweeping Robots), LED Lighting Products, Household Electric Washing Machines , Indoor heaters, Active speakers, Storage-type electric water heaters, Mobile telephones, 15 products inspection pass rate between 80% and 90%; Tableware disinfection cabinets, air purifiers, water purifiers, electromagnetic cooker 4 kinds Production The sample inspection pass rate is less than 80%.
The passing rate of electronic and electrical checks in the past five years was 85.8%, 86.6%, 79.3%, 82.1%, and 83.4%, respectively.
China National Grid carefully combed the results of AQSIQ's 2017 product quality supervision and spot checks and found that 80 companies produced 80 batches of products. air purifier In the products, there were 23 batches of products produced by 22 companies that were unqualified, and the pass rate for spot checks was 71.3%. Among them, the product structure, particulate matter, clean air, noise, power connection and external cords were the worst hit areas.
In the sampling inspection in 2017, 109 batches were produced by 107 companies. Water Purifier In the products, 38 batches of products produced by 38 companies were unqualified, and the pass rate of spot checks was only 65.5%. Among them, the unqualified items were based on the whole machine hygiene and safety (oxygen consumption, volatile phenols) and total net water volume. .
In the sample inspection in 2017, 40 batches produced by 40 companies Water storage type electric water heater Product, There are 7 batches of product energy efficiency rating (24-hour intrinsic energy consumption coefficient) The project does not meet the standard requirements.
In the sampling inspection in 2017, 74 batches produced by 74 companies Household electric washing machine Products, There are 12 batches of products that do not meet the requirements of the standard, mainly related to protection against touching live parts, input power and current, noise, unit power consumption, wash ratio, rinsing performance items.
Five categories of consumption pain points: Bad assessment mainly comes from excessive noise
China National Grid Corporation and Aowei Cloud.com jointly issued the “Five Paid Points for Household Appliances 'Pain Point' Report (hereinafter referred to as the “Report”). Color TV The TOP5 factors most concerned by consumers are audiovisual, product quality, content, configuration, and interaction. Among them, the audiovisual factor accounted for 82.7%; the most unsatisfactory factors for consumers of color TV products are product quality, audiovisual content, and content. Interaction and configuration, in which the difference rate of product quality was 2.1%.
on Gas water heater The TOP5 factors that consumers are most concerned about are hot water speed, hot water temperature, machine sound, water output and appearance, among which the hot water speed factor accounted for 82.7%; and the consumers are most dissatisfied with the gas water heater products. For the machine sound, hot water temperature, hot water speed, water output and living conditions, where the machine sound's poor rating was 7.08%.
on Electric water heater The TOP5 factors most concerned by consumers are heating rate, hot water amount, heat preservation, appearance and operation mode, among which the heating speed factor accounts for 49.8%; and the consumers are most dissatisfied with the electric water storage water heater products. Speed, amount of hot water, insulation, operation mode and energy saving, in which the differential rate of heating rate is 3.47%.
on air purifier The TOP5 factors most concerned by consumers were purifying effect, noise, purchasing motivation, appearance and sensor, among which the purifying effect factor accounted for 48.9%; and the most unsatisfactory factors for consumers of air purifier products were noise and purification. , Appearance, display and out-of-the-box, where the difference rate of machine noise was 3.63%.
on Water Purifier The TOP5 factors most concerned by consumers were purification effect, water output, volume, machine noise and water quality, of which the purification effect factor accounted for 70.7%; and the consumers were most dissatisfied with the water purifier product in order of purifying effect. Water yield, machine noise, waste water and volume, of which the poor evaluation rate of purification effect was 3.2%.
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According to the “Report” analysis, under the background of China’s consumption upgrade, consumers’ pursuit of home appliance entertainment requires all-round enjoyment, and are not satisfied with the basic aspects of the product. For consumer electronics, consumers’ concerns are invariably the same. Focusing on the 'silent' dimension of the product, a large number of bad reviews come from the machine's excessive noise. Under the premise of perfecting its basic functions, investing more effort in researching mute technology is an important issue faced by household appliance manufacturers.
Smart home appliance quality inspection bureau and the Ministry of Industry and Information Technology key research direction in 2018
On November 21st, 2017, Deputy Minister of Industry and Information Luo Wen stated at the 2017 China Industrial Quality Brand Construction Forum that the Ministry of Industry and Information Technology will organize to overcome a number of common quality technical issues, including smart home appliances, wearable devices, industrial robots, high-end CNC machine tools, and domestic production. The focus is on large aircrafts, etc. Accelerating the elimination of quality bottlenecks in key areas and pushing manufacturing to the mid-to-high end.
At the end of February 2018, the General Administration of Quality Supervision, Inspection and Quarantine issued the “Points for Product Quality Supervision in 2018” (hereinafter referred to as the “Points”), clearly stating that children's products, textiles and clothing, home improvement products, household appliances and other consumer goods, smart homes, and health Emerging consumer products such as environmental protection are an important part of the 'six key areas' and they hold on to the bottom line of quality and safety.
In addition, the "Points" also pointed out that it is necessary to carry out 'five special actions'. Among them, to carry out new operations, new consumer quality monitoring services, special actions, aiming at intelligent air conditioners, smart refrigerators, smart TVs, smart speakers, intelligent door locks and other intelligent products As well as strategic manufacturing emerging products such as additive manufacturing and robotics, risk monitoring, quality analysis, and standard piloting are adopted to accelerate the development of new economic dynamics through quality improvement.
The annual '3.15 Consumer Rights Day' is an important node for consumer rights protection and corporate self-examination. However, no matter whether it is from AQSIQ's spot check, the China State Grid Corporation and Orville Cloud Network's consumer pain points are summarized. According to the key issues of the Ministry of Industry and Information Technology and the Ministry of Industry and Information Technology of China in 2018, home appliances can't be relaxed in the 'promoting quality' operation. Effectively maintaining product quality and safety, improving quality levels, and assisting high-quality supply and boosting high-quality development can be better. Meet the needs of the people for a better life.
Attachment: Report on the "Potential Point of Consumption of Household Appliances in the Five Categories"