'To visit AWE in Shanghai, you can enjoy the cutting-edge trends and trends in home appliances, smart homes, and consumer electronics. Today's AWE is fully comparable to the US CES and German IFA exhibitions. Afterwards, AWE must not Missed. ' This is a comment made by a home appliance professional media person who visited AWE recently.
AWE is the English abbreviation of the China Home Appliances and Consumer Electronics Expo held in Shanghai every year. Industry professionals are generally referred to as the Home Show. The exhibition opened on March 8 shows all aspects of household appliances and consumer electronics. Innovation results, as well as the application experience of smart home, smart logistics, industrial Internet, etc., present a new scene brought by home appliances for a better life.
Home Appliances Showcase Top Three in the World
'After years of development, AWE's display scale, level of exhibition, and social influence have all rapidly increased, and it has completely entrenched the status of one of the world's major home appliances and consumer electronics shows. 'As the organizer, the relevant person in charge of the China Household Electrical Appliances Association said: Behind this is the strong support from the rise of China's home appliance industry and the huge market opportunities brought by China's consumption upgrade.
According to reports, AWE scale has been expanded to 10 pavilions this year, including the E1-E7 and W1-W3 pavilions of the Shanghai New International Expo Center. The exhibition area is close to 130,000 square meters. It is worth mentioning that Haier occupied the entire hall of E7. The experience hall, which covers an area of 10,000 square meters, fully displays the entire product range of Haier’s global six-brand matrix and smart home customization. This huge exhibition scale and unique display method make the Haier Experience Museum become 2018AWE popular symbolic exhibition hall.
In addition to the scale of exhibition, 2018AWE has achieved a new record in the number of exhibitors. A total of more than 800 exhibitors gathered here, including the vast majority of world-renowned home appliances, consumer electronics, IT Internet companies and core component suppliers.
Jiang Feng, chairman of the China Household Electrical Appliances Association, analyzed the changes in the exhibition from three aspects: technology, products, and brands. She said that technically, companies have invested heavily in innovation in recent years. Some large companies already have technology in some areas. Leading: The quality, quality and grade of products have been greatly improved. This requires technical support and product manufacturing process. On the brand, everyone is now creating a brand new image. This is the brand Obvious changes. 'The entire product and industry are upgrading. The brand has to be upgraded. If you do not pay attention to the brand, if your brand is very low in the minds of consumers, how can you improve your product and upgrade your grade?'
Scene becomes a new entrance to home appliances
The Haier brand is the exclusive hall for exhibitions. It brings new experiences to the audience with immersive display of smart families. It has become the most dazzling exhibition area. From 2012 to 2016, Haier has been incorporated into Japan AQUA, Fisher & Paykel of New Zealand, GE Appliances of the United States, plus Casa. Emperor, Commander, currently owns the world's largest cluster of home appliance brands. At this exhibition, the industry’s first 'Cell Grade Fresh-keeping' refrigerators, Air-cooled '0 Frost' horizontal refrigerators, and one machine double cylinder High-end washing machines, air-washing washing machines, fast-drive washing machines, the world's first air-cleaning air-conditioning, self-cleaning air-conditioning and dual-drive constant temperature security gas water heaters, variable frequency magnetic levitation motor range hoods, etc., not only refreshing in the domestic market, but also In the global market, it is also leading the tide. This is also a concrete manifestation of the historical changes of Chinese household appliances from 'Made in China' to 'Created in China'.
On March 7th, the day before AWE was opened, Haier held a conference on smart home strategy results. It exclusively released a full-scenario customized wisdom package, and achieved a smart home through the '4+7+N' business model.
Specifically, '4' refers to the four major physical spaces, including smart living room, smart kitchen, smart bathroom, smart bedroom, '7' represents whole house air, whole house water, whole house care, whole house security, Whole House Voice, Whole House Health, Whole House Information 7 Big House Solutions, and N is a variable, which means the user can freely customize the smart life scene according to his life habits, unlimited change.
Based on 4 large physical spaces and 7 large-scale housing projects, from pre-renovation to renovation, all kinds of smart living needs such as air, water, food, security, and entertainment can be met in one stop, and unlimited wisdom scenes can be customized.
According to reports, the implementation of a full-scenario customized wisdom package is based on the support of Haier's three platforms: First, based on the social interaction platform, 800,000 micro shopkeepers' 'user sensors' can interact with user needs at zero distance; On the industrial Internet platform COSMOPlat, smart home products, services, and solutions can be quickly and accurately grounded. Third, based on the Haier artificial intelligence platform U+, more developers can be assembled to achieve rapid iteration of the scene.
Taking Hui kitchen in the full scenario customization wisdom package as an example, taking Xin refrigerator as the center, it can link the entire kitchen, realize storage, processing, cooking, cleanliness, purchase, and 6 security scenes of Unicom Security. The refrigerator can be based on the user's Data accurate recommendation health plan meal plan, help users to purchase ingredients and wisdom, and recommend recipes. Can also directly link recipes to the oven and range hood, disinfection cabinet, easy to achieve a key baking, smoke stove linkage, automatic disinfection. If there is A friend knocks on the door, and the display of the refrigerator can be immediately switched to the access control visual system Unicom security.
Original technology helps high-end leadership
With the acceleration of consumer upgrading, the high-end trend of the home appliance industry is obvious. The results data released at the second global brand summit of Haier Appliances held in Haier on the afternoon of March 7th has also been confirmed.
'In 2017, China achieved a 2-digit growth, far exceeding the industry level. Among them, market share continued to increase, and average price increased by 18% year-on-year. 'Li Huagang, Vice President of Haier Group, China Chief Marketing Officer, said that the six major brands Has achieved high-end guidance, wisdom leads, community leads. Among them, the high-end brand Casa Di to 41% growth rate far exceeds the industry, and in the ice, wash the unit price of more than 10,000 yuan to achieve continued leadership.
2017. While strengthening GE Applicances' North American first kitchen power status, Haier + GE Applicances achieved a new upgrade with a 27.2% share of air conditioners. Haier and Fisher & Paykel’s market share in New Zealand already accounted for 42%, and AQUA's washing machine in the Japanese commercial community The field holds up to 75% of the market share, becoming the most popular high-end brand in the area.
Haier's performance in the global market has benefited from the improvement of scientific and technological innovation capabilities. 'Haier's original technology has been imitated by domestic and foreign brands for up to 112 times. ' Haier technology executives said that this also reflects Haier's current innovation strength. The development of multi-brand brand collaboration accelerates the upgrade and upgrade of Haier's global market.