On March 8, US local time, the New York Times issued a document saying that the world refrigerator industry has entered the 'China era' and Haier is leading. Insiders said that the 'Chinese era' of the refrigerator industry is actually the 'Haier era'. In fact, In every regional market in the world, Haier Refrigerator is a leader. Taking the Chinese market as an example, Haier has always been in the leading position as a collection of globally renowned brands such as Europe, the United States, Japan and South Korea, and a fiercely competitive international market for domestic refrigerator brands. First in the Chinese market.
According to the market data of the 10th week announced by China Yikang, under the blessing of the Global Quality Festival in March, Haier's refrigerator market share reached 36.7%, again confirming that the 'Chinese era' of the refrigerator industry is the 'Haier era'. The correctness of the data shows that the Chinese refrigerator market has formed a three-pronged trend: foreign brands account for 30%, domestic refrigerator brands account for 33.3%, and Haier refrigerators account for 36.7%. Among them, the market share of Haier refrigerators exceeds one-third of the market. , much higher than domestic brands and European and American brands such as Japan and South Korea.
Looking at the current domestic refrigerator market, experienced the soaring prices of raw materials, the intensified price competition of mainstream brands, the inconvenience of consumer upgrades and other multiple factors intertwined, China's refrigerator market appears saturated or even negative growth, leading to the ever-evolving landscape of the refrigerator industry. Four Golden Flower's new fly, the most brilliant when the market share is equal to 20%, and by 2017 has already been squeezed out of the top ten or even announced the shutdown of the industry; making China's first refrigerator Wanbao, because they are not following the industry The development trend has not been seen in mainstream brands; the development of old refrigerators is disappointing. After years of development, the new refrigerator companies have been continuously developing new products and technologies, and they are growing rapidly. However, the market share is not enough to shake the industry structure. .
While foreign brands occupy a certain share in the domestic market, the rising space has been squeezed by domestic brands such as Haier. Especially in recent years, as the level of consumer spending continues to increase, their pace of technological innovation has slowed down, and the local market has become slower. The response was lagging and it was difficult to meet the real needs of users. Eventually they had to withdraw from the Chinese market and even be acquired by Chinese brands.
In this case, Haier, who ranked first in the Chinese market for 28 consecutive years, led the Chinese refrigerator industry into the 'Haier era' and met user needs through a series of disruptive innovations. On March 8, Haier Refrigerator launched The theme of the Global Quality Festival is 'All citizens exchange for new ones'. Among them, the flagship product of the All-Space Fresh-keeping Refrigerator series utilizes all-space preservation technology to satisfy users' dry goods and foodstuffs. The fruit and vegetable ingredients are water-free, and the freezer's meat and other ingredients are not nutritious. Loss and other storage needs; the world's first Haier smart refrigerator, through the establishment of a smart food ecological network, to provide users with a one-stop food ecology and interconnected cooking experience.
Not only that, the global refrigerator industry has also entered the 'Haier era'. Relying on a user-driven and innovative 10+N R&D model, 30 factories and 6 major Haier brands co-locate, Haier refrigerators have developed innovative products and disruptive technologies. Leading 22 innovative trends in global refrigerator industry, it has also been recognized by global users. Euromonitor International data show that Haier refrigerator ranked first in the world with 17.3% market share in 2017. In Spain, Haier to 49.6% Sales share accounts for half of Spain's multi-door refrigerator market; in Russia, the share of Haier Sanmen and above in the high-end market reached 45%, ranking first in the industry. In India, Haier's original BM refrigerator accounted for 70 in the BM series. %, became the 'explosive' in the market.
Haier has explored the concept of 'one person in oneness' for over 13 years and has achieved fruitful results in the field of smart life. Haier refrigerators are an important part of it. Driven by the 'one person in one person', Haier has created a lifetime for its users through leading technologies and products. Value. At the same time, Haier's advantage as the world's No. 1 refrigerator brand is increasingly evident. With its leading position in technology and products, Haier has led the development trend of the industry, leading the refrigerator industry into the 'Haier era'.