AWE is praised as the vane of the home appliance industry. An exhibition gathers the most advanced technologies and products in the industry. With the rise of China's social quality consumption concept, AWE2018 has attracted a lot of competition and has shaken down the pressure on the bottom of the box. Craftsmanship, to please consumers. Such as small, large-scale home appliances, they have dazzled the 'black technology', combat power bursting.
Subdivided market drives new product growth
Based on the common functions in the past, the force market segment became the focal point of innovation in life appliances in this exhibition.
Take the rice cooker as an example, the innovation of the pot body gallbladder brings different product selling points.
Supor Shabu Shabu
Shabu-Shabu, as a sea-going product that many consumers are keen on in recent years, is now being introduced into the innovation of the interior by Supor. According to the staff of the booth, Supor Shabu raises 6 floors of European imports, and is controlled by a microcomputer, using imitation fire. Hot fire, especially suitable for stewing meat and seafood ingredients, the pot can be no water, self-control of the heat, without supervision, the ingredients are not burned, it is conducive to maintain its original flavor. In addition to Supor's clam liner , Various kinds of Maifan stone kettle, pottery cast liner, thick cast iron, purple sand liner and other concepts are numerous, fully release food nutrition, create refined taste and a more healthy lifestyle has become the marketing concept of these new rice cookers.
Tiger brand rice cooker
Bear dual-use toaster
In addition, the improvement of the volume segment was evident in this exhibition. To subdivide the population, in addition to the 3-5 litre rice cooker traditionally used for more people, there were a large number of mini products for 1-2 people, such as Japan. The entire booth of the Tiger brand rice cookers is mini-products. The booth of the bear electronics is the focus of mini-home appliances, from a mini toaster that can bake bread, to a fried egg, to an electric steamer, and a yogurt maker. , With a wide audience and excellent reputation, Xiao Xiong Electric also won the AWE Ai Pulan Golden Word of mouth.
In addition to cooking stew and frying in the past, a large number of cooking pots and electric cookers appeared in this exhibition. Typical examples include the Jiuyang cooking robot. It uses a stirrer on the top of the lid to stir fry dishes, and it can be slightly stewed. It can cope with home cooking, stewed pork, egg soup and more than a hundred kinds of dishes. Panasonic has added a non-shaft magnetic power rotary lever to the bottom of the electric pressure cooker, remove the rotary lever to steam rice, add the rotary lever Cooking can be done in one pot. At present, the price of cooking rice cookers is in the range of 1600-2500 yuan.
Joyo Cooking Robot
Panasonic non-shaft magnetic power Rice cooker
While the 'cooking' product is extremely rich, small home appliances for the pre-cooking and post-cooking sessions have also emerged. Bosch's 'Master Series Kitchen Machine' pushed in 2018 can be described as a pre-cooking work 'big winner' , diced, shredded, sliced, squeezed, stirred, mixed dough, rolled noodles, stuffed with pasta, fully released pressure on the user's meal preparation. All kinds of small, countertop dishwashers in 2017 Has become a hot industry, and in 2018 there are more manufacturers to join it.
Bosch Cooker and its accessories
In addition to kitchen appliances, cosmetic products and home-made subdivision products have also emerged on the AWE stage.
Taking electric toothbrushes as an example, in the past, only electric toothbrushes that were crushed to the corners of the big brands have ushered in a complete exhibition space on the AWE2018. Electric toothbrush brands such as Roman and Braun have built stand-alone booths, covering products ranging from $100 to $1,000. Unequal types, special products for basic care, bright tooth whitening, health big data, UV sterilization, etc. make small toothbrushes support an industry. In fact, Apple's official website was launched in January 2018 and priced at 99.95 Dollar electric toothbrush. Industry experts believe that the demand for oral care has always existed, but this demand has become more intense in recent years. It is expected to form a new blue ocean in the future. Professional brands including Philips and Braun, Procter & Gamble, Colgate and other Japanese brands and Domestic Oclean, Mijia and other small and medium-sized companies have already made efforts in this field.
Roman electric toothbrush
On AWE2018, personal beauty appliances are growing rapidly. In addition to the popular Panasonic beauty booth, which is popular with women, LG is also testing high-end beauty equipment. Its new brand, Pra.L, will be released in China in April this year. Life appliances, including face wash, skin rejuvenation instrument, photon importer, electric applicator, It is reported that the full set of products is initially priced at about 7,000 yuan, or with its group under the daily chemical brand co-marketing. And the domestic parity beauty appliance brands such as Feike , Pentium, Rewa, Moonrise, Superman, Golden Rice, etc. reached a new high from the booth area to the richness of exhibits.
LG Pra. Beauty Instrument Set
Rewa Booth
Superman shaver
Concerned about the comfort of home life more and more rich in electrical categories, such as smart toilet, central heating, air vortex fan, high-end clothing care machines and other endless. Take Panasonic's smart toilet cover for example, this product not only has heating, Rinsing and other functions, ion sterilization, self-cleaning effect, while the weight can be monitored through smart sensors, urine tests, upgrade from the toilet lid to a small health station, the current price of the product is 40,000 yuan.
Panasonic intelligent toilet
The era of paying for quality is coming
At AWE2018, the proliferation of household appliances and the improvement of product quality occur simultaneously. Most of the new products mentioned above belong to the high-end category. Taking the air swirl fan as an example, the shape of the product is similar to the fan, but The price was in the range of 2000-4000 yuan. According to the presentation of the staff of the Lecquet booth, in the first month of its new product launch, it achieved sales of more than 30,000 units. 'The operation principle of the air vortex fan is very different from that of the electric fan. The fan's wind is straight. The eddy current fan rotates out of the wind, and it can imitate the natural wind of the forest. The wind fluctuates greatly. In addition, the greatest role of the vortex fan is to balance the indoor air flow, and the furthest distance of the vortex fan can reach 17 meters. 'It is reported that The product is usually used as an auxiliary device for air conditioning, neutralization of air conditioning, realization of an air conditioner, cooling of two rooms.
Lake vortex fan
Of course, the upgrading of technology and the exquisite appearance of the nesting are inextricably linked, and the process design, material selection, and quality tuning have become the basic upgrade options. TCL Refrigerator Product Director Liu Zhaolei mentioned in an interview with China National Grid, ' Quality often exists in details. Many Chinese consumers prefer Japanese products, partly due to the fine workmanship of the Japanese, and strict quality control. 'He talked about the ongoing cooperation between TCL and the Japanese company. 'They have studied very carefully and even operated. Taiwan's cleanliness level is in the evaluation item. This kind of true spirit is worthy of reference by Chinese companies.
Panasonic booth
With the release of spending power, Chinese consumers have also begun to 'request for' quality of goods. At the Casa Di stand, an 'ecological trick' caught the eye of the author. Jingdong's price inquiry showed that the product was based on a price of RMB 7,999. There is indeed a 'seeing the heart hi' effect, the appearance is similar to a round jewelry box, the top cover is significantly thicker, the liner is heavy but has two handles, full intelligent control, self-cleaning function. 'After all, just a pot, so high Is it too far off the mark?” In the face of my skepticism, the staff of the booth responded that 'the benevolent sees the wise and the wise see the wisdom. But there is no doubt that the Casa Di can make high-tech, high-level rice cooker products. . '
Casa Di Eco
Casa Di Eco
In the traditional impression, Midea’s electrical appliances are rich in variety, but their quality is ordinary. In recent years, Midea has devoted more energy to product refinement, and AWE2018 has exhibited a wide range of small household appliances and rice cookers for cooking. , Electric baking pans, vacuum cleaners for cleaning foods, electric irons, heating radiators, quality improvements from design to craftsmanship. For example, a German red dot heater was adopted. The product adopts sound shaping, which overturns the visual impression of the heater. The machine realizes the movement of sweeping air. The temperature of the air supply is alternated. The heating range and comfort are correspondingly improved. The flame retardant material is used in the machine body. Even if the open flame continues to burn, it will not burn. In addition, at the same time as the quality is improved, the price of this product is still close to the people.
Beautiful heater
Beauty's broken machine
Beautiful rice cooker
According to Li Ke, head of the Pioneer Appliance brand, 'In recent years, as residents' lives have improved, the dependence of residents on heating in southern non-collective heating areas has gradually increased. This large-area heating system is generally preferred for air conditioning, but air conditioning hot air does not Comfortable. To adapt to this demand, Pioneer has introduced a central heating system. 'This type of electric heating system is light and thin, can be integrated into the overall design of the room, uses low-frequency heating, has small radiation, even temperature rise and does not affect indoor humidity, and is subject to the pursuit of quality of life. Loved ones.
Pioneer Central Heating System
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It is no exaggeration to say that, at AWE two years ago, life appliances were still crowded in black, white, and kitchen interiors. Not only did they lack category, but they lacked a sense of design. Can stand alone in the position, function, the value of the product on the big difference.
Small Products Big Brands
As the large electric appliance industry enters the trend of 'slow cows', the market is increasingly turning its attention to the field of household appliances with high profit margins. In order to improve the home environment and enhance the quality of life, household appliances are indeed indispensable. .
In addition to the traditional beauty, Joyoung, Supor, Lake, Pentium, the rise of emerging brands and the international giant's grab in the AWE2018 synchronized staged.
At Bosch Home Appliances booth, in addition to its traditional display of white electricity and kitchen appliances, the volume of living appliances has expanded significantly. In order to recommend its 'master kitchen series', Bosch built a wall-wide product showcase and invited The five-star chef performed the application of the product on the spot to attract eyeballs. In addition, according to the booth staff, Bosch vacuum cleaners and coffee machine products have achieved domestic production, and a year ago, the household appliances they exhibited were still Production bases from abroad.
Bosch vacuum cleaner
In addition to Bosch, giants at home and abroad, including Haier, Panasonic, LG, Philips, Sharp, etc., are eyeing this market and have introduced relevant product lines one after another.
The electric appliance of a puppy that was out of control with a vacuum cleaner rose in an Internet platform in just a few years. It started sprinting the IPO in 2017. Its growth trajectory is similar to that of Xiao Mi. However, it cannot be denied that the success of puppy electric appliances is not just the right one. In addition to the strategy, it has nothing to do with the upgrading of consumption and the environment in which demand expands. The elevators in the uplift of the era have also created countless growing electrical appliances brands, such as the aforementioned Roman, Rewa, and stones in the millet ecosystem. Technology, Fumart, Coworth, etc.
Puppy electric model
Stone Tech Sweeping, Rubbing One Robot
Products, quality, brand, and the three are complementary to each other, and they work together. At the booth of AWE2018, we witnessed the rapid rise of Chinese brands relying on products and quality, and also heard the call for a better life. 2019 Goodbye!