The evening of 315 was destined to be an extraordinary night. When brand products were blacked out by CCTV due to quality problems, there were also some good examples of quality as a typical representative of quality, debuting “consumer advocates” to lead the consumer trend. High-end brand of Beverly Little Swan Washing Machine In the evening, it was honored as the heavyweight platform of CCTV’s “Consumer Advocacy”, and showed its subversive innovative cold water washing technology to users from all over the world.
It is worth mentioning that this is not the first time CCTV has reported Beverly. As early as the end of last year, Beverly became the Top Brand of the 2018CCTV National Brand Plan, and on November 13th it made a strong landing on CCTV's golden gear and showed it to the world. Washer Made from Made in China to Made in China.
Again and again CCTV's favor, coupled with the extraordinary significance of the 315 debut "consumption", CCTV program group's high recognition for Beverly self-evident.
Supporting the disruptive innovation technology into the strength of high-end nursing
In the end, what kind of quality does Beverly repeatedly receive from CCTV? The key point is Beverly's high-end washing power, and this year's 315 theme, 'Quality Consumption, Better Life' Together with this theme, it also responds to the current trend of accelerating industrial restructuring and adapting to changes in the demand structure in China. It is a practice of persisting in innovations since the 'eighteenth Congress' and the nineteenth largest', and has also adapted to consumption. Market upgrade needs.
In people's traditional view, the drum washing machine must be heated to clean the laundry, but this will cause great defects - it will easily lead to discoloration of the clothes, even cross-colored clothing, or cause the sweater to shrink. And in the evening of 315 broadcast In the "Consumption of Consumers", the speech of the senior R&D engineer of washing machine Hou Hai subverts this 'common sense'. It shows that China's cold water washing technology requires no heating, and cold water flow produced using advanced technologies can also reach 1.05 for hot water washing. The degree of cleaning, the degree of damage to the clothing is reduced, but also save a lot of electricity.
Two very intuitive tests provided strong evidence for Hou Hai's point of view. First, the program team put two identical woolen sweaters into a washing machine equipped with cold water washing technology and a common drum washing machine. The results showed that there was little change in the sweaters washed with the Little Swan washing machine, while another sweater washed with ordinary washing machines was obviously shrinking.
Then, in order to verify the cleansing effect of the cold water wash, the program group poured two identical white cloths onto each of the four common stains, washing them with a small Swan washing machine equipped with cold water washing technology and a common drum washing machine. The water temperature in the washing machine reached the most extreme 0°C. The program team even deliberately put ice cubes in the machine. The result was unexpected. The two dirty cloths were washed as cleanly as possible. The cold water washes and the clothes were washed. The excellent effect on clothes is self-evident. The leading position of the washing technology of washing machines in our country is thus presented to the global audience.
Among the many 'skills', the evening's "Consume for Consumers" program focused on the cold water washing technology of Beverly's 'larger' multi-type washing machine. It is understood that this machine can use conventional cold water to achieve 40°C washing of traditional rollers. The effect is that the cleaning ratio exceeds the national standard 1.03, reaching 1.05 or even higher, saving 70%. At the same time, because of no need for heating, the 'cold water washing' technology can effectively prevent clothing from fading, wrinkling, deformation and damage, allowing the user to bid farewell to heat The discoloration of the water laundry eliminates the need for traditional beat washing and washing, makes the clothes washed for a long time, keeps the clothes fresh longer, and promotes the industry to take a step towards exquisite care.
The above data and efficacy have won the German VDE certification known as the home appliance world Nobel. It is understood that Little Swan is the washing machine industry's first company to get German VDE cold water washing certification. It can be said that with cutting-edge technology such as cold water washing, Beaver Lee created a new era in the washing machine industry. Under the implementation of the national intelligent manufacturing strategy, we dig deeper into the needs of users and create an efficient, refined and convenient new care experience for users.
The tyrant CCTV platform occupies the commanding heights of high-end brand value transmission
With an endless stream of disruptive innovations and quality products, Beverly's once again being 'contracted' by CCTV has become increasingly natural.
Following the end of last year, the Beverly brand was included in CCTV's national branding plan. After the brand advertising campaign landed on CCTV's prime line, it received more and more people's support and attention. Beverly was more confident in 'robbing the mirror' and 'consumer advocate'. This can be called the atmosphere.
The mainstream high-end brands of China's household appliance industry and the global Chinese ace column achieved strategic cooperation and made their debut on the ace column in the evening of 315. It precisely demonstrated the strength and confidence of the leading brands in the washing machine industry. Beverly also occupied high-end brand value. The commanding heights have made unremitting efforts to win the recognition of global consumers for high-end manufacturing in China.
As consumption upgrades intensify, the home appliance industry will accelerate the process of transformation and upgrading. Beverly as the vanguard of the high-end washing and care market, CCTV's affirmation and playing 'call' at the same time also let the quality of life come ahead of time.