The appearance of smart TV seems to have passed.
Recently, there were suppliers and 36-year-old disclosed that the micro-whale TV was in arrears with suppliers.
One of the suppliers and 36 Weis said that the micro-whale TV has defaulted on the amount of services it provided in mid-2016 to mid-2017, and presented the “Civil Conciliation Paper of Shanghai Jing'an District People’s Court” to the court 36 years ago. In total, there are five issues. As of March 31 of this year, it is the final deadline. However, there have been two delays in the delivery of micro-whale TV.
36. Quickly and the relevant person of the micro-whale TV confirmed this statement, and the other party denied it. Micro-whale said that the supplier was a supplier that was removed from the company in 2017. The dispute between the two parties was generated in 2016. Micro-whales have resolved legal issues with their counterparts in civil disputes.
In addition, another microwhale TV partner also responded that some money has not yet been settled. The other said that the arrears are not short, and speculated that the main reason may be that financing problems last year, the current tight funding, loss serious.
According to a 36-member reporter, data from Ovie Cloud Network shows that as of December 2017, the total sales of TVs for the whole year of 2017 were about 47.52 million units, of which the share from Internet TV was about 13%, that is, 480 Million. Little whale CEO Li Huaiyu once said in an interview with the media, 'the top four in the future to be about 70%', then the market share left to the micro whale is even more limited.
Through the impact of LeTV throughout 2017, the financing of the smart TV industry has suffered a lot. A smart hardware practitioner told 36% of reporters that after the LeEco incident, many corporate finances in the smart TV industry financed this year have also emerged. The situation of the divestment. Micro whale television has also been reported to have been withdrawn by the capital, after the official denied this statement.
According to the annual analysis report of Ovid Cloud Network's color TV industry, China's domestic color TV market was hit hard last year. Panel costs have risen. Weak Internet brands are two major reasons. The overall share of Internet TV has dropped by 6% to 13%.
The micro-whale acknowledged this statement. When micro-whale Li Huaiyu received an interview in the past, he said: The entire industry has burst from the bubble and entered a re-established sound industrial structure. 'The money-burning model has ended, and hardware has to be profitable.
In addition to arrears from suppliers, the microwhales also witnessed a series of personnel changes. One of the suppliers and 36 journalists said that most of the employees of the previously communicated micro whale have left the company. The reply is that this is a strategic adjustment that began in the second half of 2017 because we want to end the previous strategy of burning money. 'This adjustment is ongoing.'
According to a 36-year-old reporter, most companies in the smart TV industry, led by music, have focused on low-cost or even loss sales. Feng Feng Group CEO Feng Xin has revealed that each Storm TV sold loses 300 to 400 yuan. An Internet TV brand High-level reporters also admit with 36 reporters. In the early stages of acquiring users, low-cost loss sales are the quickest way to get users. The company led by music first opened a price war on television, and many of its competitors also joined the battlefield. .
The Microwhal TV and 36 reporters admitted that, influenced by the market, the sales volume of micro-whales in 2017 was indeed affected by the adjustment of the marketing model. 'But in 2016, the micro-whale consciously began to adjust its structure internally. Still in a healthy and orderly advancement', the other said.
According to public information, in 2017, MicroWhale Technology is seeking a new round of financing. So far no financing information has been transmitted.