On March 15th, Midea MWOW air-conditioner conference was held in Beijing Jingdong headquarters. Liu Tao, deputy general manager of Home Air Conditioning Division of Midea Group, and Zhao Xin, general manager of Jingdong air conditioning attended the conference and reached a consensus of 500,000 sets of MWOW air-conditioning strategy.
The MWOW on-hook product released this time is a new masterpiece of Midea's air-conditioners' expansion of online channels and younger markets. It injects a new concept of 'simple life' for young Chinese families. The well-known architect Qingshan Zhouping attended and served as chief air temperature experience officer for Midea Air Conditioning. ', United Guangzhou, Shanghai, Hangzhou, Beijing, Chongqing Wucheng Net Red B & B designers witnessed and experienced the charm of the MWOW series.
Three heavyweight features Rio Tinto's young market, deepening the distribution of e-commerce retail
In the past 2017, the national air conditioning market hit a new high in recent years. The general manager of the United States Liu Tao said that as the leading brand of domestic air conditioners, Midea's air conditioners faced the challenge of 2018 new retail year, from brand positioning to product layout. We are fully prepared for the user experience. The strategic cooperation with JD.com aims to integrate the advantages of the platform and the brand, and provide more consumers with better experiences and services.
The general manager of Jingdong Zhao Xin highly praised this conference. From the traditional e-commerce to the new retail era, the Chinese market and the global market are facing fierce competition and competition. This time, the air-conditioning with the United States has reached a strategic cooperation, not only able to To further enhance the hard power of the JD.com brand, we can also rely on U.S. service awareness and innovation in air-conditioning in the e-commerce retail sector to jointly explore the potential and new modes of e-commerce. This is of great significance for the future rise of the new retail era.
Midea's air-conditioning has penetrated the needs of the young consumer groups nowadays, boldly breaking through the traditional design and launching the new MWOW series of hang-ups. In addition to the stunning release of the live release in Jingdong on March 15th, the audience gave us a glimpse of its superb face value and intrinsic technological strength. At the recent 2018 Shanghai AWE Expo, it was the highlight of the audience. Many audience members couldn't help but praise after they had personally experienced the product: 'It's both beautiful and unexpected. The ideal air conditioning in mind!'
Appearance, the beautiful MWOW air-conditioning designed by international designers personally surgeon, combined with the aesthetic appeal of Chinese young people, after repeated arts and technology refinement, 116 times the careful adjustment, hidden all the lines that are not described, plus 52 The second hand-polished, creating a delicate and soft matte texture of the beauty of the MWOW air conditioner, perfect fit many young people's home space style.
Functionally, it completely simplifies the cumbersome operation of traditional on-hook air conditioners, and Heavy launch 'Patio air is not blown straight; 2.7 kWh a day; filter extracts' three major innovations , Combining smart technology to make on-hook air-conditioning saves time and effort in daily use, and brings new ways of simple life to more young families.
As Fang Hongbo, chairman and president of Midea Group, puts it, “We must build our value chain with the user as the center. We really need to do a good job of the user experience. 'This conference is not only the announcement of the new results of the challenge of the traditional design. It is further deepening the brand e-commerce retail plan, in-depth implementation of the concept of simple life.
'The article mentioned that the day consumes 2.7 kWh of power for the MWOW26 model'
The conference subverts the tradition and invites the male designer Aoyama Zhouping to stay.
Different from the general product launch conference, this time the theme of the conference was 'The world is very complicated, but I am very simple'. It completely jumped out of the traditional 'routines'. The collar card, hair pillows, also took place at the Jingdong conference. Two 'B&Bs' of different styles have been created to create a product launch in the name of 'staying', with an immersive experience throughout.
On the same day, the scene not only featured brilliant red people in the live broadcast conference, but also the lovely beautiful bear family dolls and the audience. Together in the elegant classical study room and the fresh and simple bedroom theme homestay, you can also take a group photo to pick up the mystery. Gifts '. The staff carefully designed a number of game interactive forums, so that each visiting visitor can intuitively experience the MWOW series hang from the game. Patio gas flow is not straight , Filter one key extraction Other innovations such as fun and interesting conferences have attracted a large number of people to visit and become one of the most popular sites on the day.
In addition, Midea Air Conditioning also invited renowned male god architect Aoyama Zhouping as the chief temperature experience officer of this conference to talk with the audience about the design and life, air conditioning and home simple life philosophy. Qingshan Zhou Ping combined his years of architectural design experience Said: Good design should serve life, air-conditioning is also the same. Design needs to face the user's immediate needs, but not only have their own unique style. Can it truly save time, space and energy, brings the ideal simple life.
If you don't go to the conference site, don't regret, just open the Jingdong App, enter the US air-conditioning self-operated flagship store order MWOW series hang up, you can experience a comfortable and wonderful simple life with a key. The world is very complex, I am very Simple, the successful hosting of Midea MWOW series on-hook conference made it possible for industry inside and outside to see the determination and confidence of 'embracizing new retail sales and laying out new future'. They also learned more about the innovation of the world’s top 500 companies in the United States and the road to technological innovation. Never stop, advance into the future. A more beautiful life, worth our common look forward to!