Exhibition is an expression, it is also a kind of communication.
AWE2018 has already come to an end, as the protagonist of the show who better expressed his own ideas, who better demonstrated his strength and who better spread his own theme?
Haier - 'big'
It is not to describe the area of Haier's booth. There is no room for it. The Haier Pavilion focuses on the U+ smart home. The huge u+ logo is located in the center of the pavilion. Like the central square of the entire pavilion, it can reach Haier’s flag through this convergence point. The 6 brand exhibition area.
Haier booth guide map
For different segments of the market, Casa Di, Haier, Marshal, Fisher & Paykel, GEA, AQUA are arranged in different colors and scenes. Each brand area can also become a relatively independent exhibition area. , Main colors, display products to personnel dress have a corresponding difference and distinction.
Haier booth map
The collective appearance of many brands also reflected the fruitful achievements and brand layout of Haier Group's globalization process, and demonstrated Haier's brand strength as a global home appliance overlord.
GEA booth map
Haier’s greatness is also reflected in the fact that elephants are invisible, tangible are products, and intangibles are connections and interactions. Through continuous transformation and transformation, Haier has completed a transformation. Haier through the community interaction platform, Haier U+ smart life cloud Platform, COSMOPIat's industrial cloud platform, to achieve direct user interaction, mass customization, support for the user's personalized needs.
In the exhibition hall, it also embodies Haier’s “interactivity” that connects everything, showing the “4+7+N” full scene customization wisdom package. “4” represents four life scenes, namely, the smart living room. , smart kitchen, smart bathroom, smart bedroom. '7' represents seven systems, namely the air system of the whole house, the water system of the whole house, the washing system of the whole house, the security system of the whole house, the voice system of the whole house, the whole house Health System, Whole House Information System Based on the four life scenarios and the seven major systems, Haier can provide users with 'N' smart experience scenes. These scenes are customized and can be customized according to the user's needs. Scenes.
Of course, Haier's booth is indeed large enough, 'big' can accommodate Haier's strong brand clusters, 'big' to highlight Haier to become the world's top brand of Internet of things.
Impressions: 89
Beautiful - 'Smart'
The U.S. exhibition booth built an oval-shaped beauty circle through the ring curtain above. The area is not small, and exhibits are not many, and wisdom is beautiful.
Beautiful booth map
Midea has a large number of business units and a long product line. Each business unit strives to be small and refined, with outstanding themes. For example, Kitchen Electric built a new sterile room with the “New Four Big Inventions”, and Fun Fun Dining House. , The clean and intelligent pavilion and Aesthetic Time Museum's four thematic experience halls, creating a high-end lifestyle for the future kitchen. The refrigerator introduced the brand new AI Smart Fridge's flagship product, BCD-750WGPZV, to deliver the concept of the refrigerator's technology preservation life brand. The Department's products have also demonstrated the advantages of the US product line and the intelligent process through SmartHome's different scenarios.
Beautiful booth map
The main line of intelligence not only runs through the product lines of all business units but also on the U.S. industrial chain. The KUKA robots also occupy a large area in applications such as medical treatment, rehabilitation, and lifestyle services. Andro intelligent logistics also has important A place, and intelligent new retail for the end of the industry chain also appeared in the US booth.
The intelligent strategy penetrated into every business unit of the United States and also extended to the corner of the US booth.
Other U.S. appliance brands, such as Little Swan, Toshiba, and CLIVET, have also been exhibited, but the location and image are not prominent.
Overall impression score: 87
Panasonic - 'Quality'
Matsushita Electric Co., Ltd., which entered a century-old shop in 2018, still maintains a lofty temperament. The black LOGO on the white curtain gives the entire exhibition area a concise atmosphere.
The block located at the entrance of the booth channel is the 'Panasonic Century Zone'. The wall shows the history of Matsushita's development through centuries. At the same time, there is an old and new contrast between refrigerators, washing machines, air conditioners, and TVs. The Little Theatre, where you can watch the Panasonic 100-year movie, lets people admire the rapid progress of technology, and also feel the history of Panasonic brand precipitation.
Panasonic Centennial Exhibition Area
In the entire Panasonic rectangular booth layout, Matsushita arranged the Matsushita Hui family, light kitchen, imaging technology, nano-water ion world four blocks. 'Qi Huijia' focused on the bathroom and kitchen space in the form of home scenes. , Such as intelligent toilets with physiological indicators, reflecting the love of technology; light kitchen area products include micro steam ovens, dishwashers, rice cookers and other kitchen appliances, rich and sophisticated, both quality and taste; nano water Ion World is displaying a full range of products equipped with nanoe nano-water ion technology, which is also a tool to enhance quality of life.
Panasonic booth
Matsushita, as a brand that Japanese household appliances are still holding, expressed its connotation and strength in the show.
Overall impression score: 88
Bo Xi appliances - 'fine'
Bosch, Siemens is a German household appliance duo. Although they belong to Bo Xi home appliances, they are standing side by side on AWE. A 'black' and a 'white' stand up independently. If they are looking for the biggest commonality of their booths, they must be 'fine'. Is the fine 'excellence', but also the fine 'fine'.
Siemens Home Appliances Booth
Siemens Home Appliances Booth
Siemens Home Appliances booth is black overall, coupled with Siemens blue-green LOGO is seemingly restrained, may also highlight the Siemens home appliance 'black' technology metaphor. Siemens booth through Laundry Center, Ideal Kitchen, Coffee World, Refined Space, Dynamic Bar five plates Showcasing refrigerators, washing machines, dishwashers, range hoods, gas stoves, steaming ovens, coffee machines, etc. Home networking products. Siemens Home Appliances highlights 5 new dishwashers, better satisfying Chinese consumers' demand for dishwasher's clean, convenient and flexible, high capacity'.
Bosch Home Appliances Booth
At Bosch's home appliance booth, the white color palette and the red LOGO make it easy to relax. It also highlights Bosch's brand concept of home appliances - the beauty of technology and the beauty of life.
Bosch Home Appliances Booth
The style of the entire booth of Bosch Appliances is also bright and beautiful. The heavy display is a new product of multi-door refrigerators using VITAPRO Pro technology. In addition to the refrigerator, the clean product is also a major focus of Bosch's home appliance booth. In 'Quality is clean, enjoy exquisite' In the exhibition area, Bosch Home Appliances showcased a series of healthy living solutions such as washing machines with active oxygen sterilization function, vacuum cleaners and Bosch water heaters. In the exhibition mode, Bosch Appliances is also 'brain hole open', making the living room scene a 90 degree The device is on the wall.
Bosch Home Appliances Booth
This is a unique display method and the presentation of many new products are focused on the 'fine', Bo Xi home appliances with exquisite products and services to achieve a refined and tasteful life.
Overall impression score: 88
AEG - 'high'
High cold, the debut AEG expressed its brand tone in booth language.
AEG booth
The booth area of AEG is certainly not the largest, but the average height of the booth may be the highest. Large black panels stand upright with red LOGOs, and high cold ones are slightly crowded with Fan Lixian. Exhibits can be wall-mounted, of course. Most of AEG's products are embedded. It's impossible to hang on the wall, but it doesn't fall.
AEG booth
AEG has exhibited its high-end products of the 'Master' series, including oven series equipped with vacuum cooking technology, food sensors, etc.; equipped with ComfortLift comfort lift technology dishwasher, and range hood, induction cooker, coffee machine, washing machine, dry Clothes machines, refrigerators and other products
Technical parameters: Exhibition area: Location Impression score: 85
Oaks - 'goods'
This time, AWE Oaks hits the theme of “Seeing the Future” and incorporates multiple technological elements in the overall appearance. It is refreshing. To allow more people in the industry, media and consumers to feel the charm of the Oaks air-conditioning smart factory, Oaks passed the 3D. The panoramic form took the smart factory onto the AWE booth.
Oaks booth
On the spot, under the guidance of the staff, the audience experienced the entire process of air conditioning's order-factory-distribution as the “unmanned smart factory experience officer” and could even reach every corner of the factory through 3D technology and understand the entire production. Process, scene-like experience from the parts to the shell to the air conditioning factory full automation process. Through the panoramic experience of the smart factory, let the audience feel the Oaks intelligent manufacturing capabilities.
Oaks can become a dark horse in the air-conditioning market in recent years. It is the embodiment of the successful transformation of Oaks air-conditioner with 'goods'. The product is the core competitiveness, lean management is quality assurance, and the research and development of intelligent manufacturing and technology innovation is Driven by the traditional advantages of Oakes in marketing planning, Oaks development is more sustainable.
At the Oaks booth, air-conditioning inside and outside machines were dismantled and displayed, allowing the audience to understand the air-conditioning structure, highlight the quality of the core components, and demonstrate the concept of Oaks 'emphasizing products, focusing on quality'.
Oaks booth
At one of the facades of the Oaks booth, Oaks' key channel partners - Jingdong, Tmall and Suning Tesco - were also displayed. These e-commerce channels helped Oaks become the dark horse in the air-conditioning market.
Overall impression score: 84
Sony - 'special'
Sony's exhibits that landed on AWE for the first time are very concentrated - BRAVIA OLED TV, very focused, and it seems to be saying that 'I'm just coming to show TV' and 'TV is my strength'.
Sony booth
Sony's booth is very simple. There are Sony's huge white light boxes hung above the booth. Below are three different color booths. OLED TVs of various sizes are arranged in an oscillating manner. Sony's quality technology demonstration is on one side of the booth. District, 'unison of sound and picture' experience area, audience can experience Sony's focus and technical strength in the audio-visual field.
Sony booth
This time, Sony also released A8F China, the latest generation of BRAVIA OLED TV products, on the AWE booth. The A8F uses the same audio and video technology as the flagship A1 series, including an advanced version of the flagship X1 image processing chip, featuring a distinctive screen. Sound (screen sound field) technology and 4K sharp image processing engine Pro, Terri charm technology, etc., have also become the focus of the booth visitors.
In a downturn of the overall TV market, Sony stands out in the high-end market with a swashbuckling attitude. It can be said that excellent technology and flexible marketing strategies have won the recognition of consumers. According to this idea, Sony's booth can be even more Bigger tide.
Overall impression score: 84
Sharp - 'good'
'The beginning of the people, the device is good' - is the theme of the speech at the AWE Summit Forum, the vice president of Foxconn Technology Group Chen Zhenuo, is also the theme of the Sharp booth.
Sharp booth
A huge 'human' word can be found at the Sharp booth. This is the most intuitive embodiment of Sharp's 'Structure Matrices'. The theme of the 'Strategy Matrices' is 'people-oriented' and the word 'human' is The architecture divides the main body of the stand into three major blocks, which are the clean air, clean water and clean food that people need, and it is these Sharp products that can do this.
Sharp booth
At the corner of the booth, the huge "Climbing on the Qingming River" made the audience intuitively feel the shock from the 8K, and also showed Sharp's strength as an industry leader in the 8K technology. At the booth, Sharp expressed in video, graphic and other ways. Committed to creating a closed-loop vision of the 8K industry chain, how to bring a higher quality experience to people's eight smart living areas such as work, education, entertainment, family social networking, safety, health, property, purchase transactions, and environmental protection cars.
Sharp's "goodwill" radiating through the exhibits is still worth the audience to savor.
Overall impression score: 86
Vantage - 'cool'
It has not yet been carried out. The appearance of a huge white 'brain bag' on the inner square of the Shanghai New International Expo Center has aroused everyone’s attention. This unique work is a 'wisdom brain' brand art space designed by Vantage and a creative master. As part of the exhibition, the audience can enter this 'brain hole' to experience two subversive holographic projections of Vantage Knowledge Kitchen and Dishwasher. This magical realism style sculpture is also in the dissemination of the knowledge kitchen proposed by Vantage Emperor. ' Concept.
Vantage 'Wisdom Brain'
In the exhibition hall, Vantage's 'Kitchen Post-industrial Era' wind blowing, simple and formidable lines, metal stitching material design, the audience saw the hardwood style revived in the design world. Post-industrial era fashion, Perhaps for the first time in the kitchen, it is vividly displayed, breaking the traditional definition of the kitchen, allowing the audience to experience a different kitchen aesthetic value.
Vantage Booth
In recent years, Vantage has undergone drastic changes and has continued to provide a diversified cross-border layout for the market and its users. It has become a somewhat cool kitchen electric brand in the areas of entertainment, creativity, fashion, film and television, games, and food. The booth's display further expressed and highlighted Vantage's 'cool'
Overall impression score: 86
Hisense - 'real'
The AWE+ World Cup has made Hisense's booth a success. The most important thing is fun. At the entrance of the Hisense booth, the official sponsor of the FIFA World Cup in 2018 is hugely tagged.
Hisense booth
On the opening day of AWE, the 2018 Russia World Cup entered a hundred-day countdown. As an official sponsor, Hisense also decorated the AWE booth as a warm-up stage for the World Cup. The audience can see all champions who won the World Cup at the Hisense booth (Brazil, Argentina, Uruguay, (Spain, Italy, Germany, France, England)'s national team jerseys, including Henry's fall jerseys for the 1998 World Cup finals, Buffon's signature jerseys for the 2006 World Cup finals, and Iniesta's appearance at the 2010 World Cup finals Jerseys, Schweinsteiger jerseys for the 2014 World Cup finals, etc.. The site can also reach out to the official use of the Russian World Cup in advance.
Of course, the real protagonist on the stand is still used to watch the World Cup series of television products, U7 is the official TV of the 2018 World Cup, U7 series ULED TV with high partition dynamic backlight control technology, with Auto Sport automatic sports mode, three-dimensional sound effects, depth of application Features such as artificial intelligence; AWE launched a commercial program for a 300-inch laser theater. This laser theater not only has a surprisingly large screen size, but also has an ultra-high resolution of 8K and a display pixel count of 32 million. The L6 series 4K laser television is also on display. , covering 88 inches, 100 inches and other different sizes.
By sponsoring the World Cup, it demonstrated the strength of Hisense's strong brand, and also demonstrated Hisense's strength and position in television technology.
Hisense booth
White Power also played an important role in Hisense's booth. During the exhibition, Master Master dryers using condensing technology were also released. White's exhibition area and TV were also divided. The refrigerator was displayed. Well, washing machines, air conditioners and other full range of white electric products, these products are arranged in a large U-shaped corridor, the audience walk along the corridor to enjoy the Hisense series of new products. This arrangement also reflects some of Hisense Concept, restrained and pragmatic.
Overall impression score: 84
Conclusion: There are more than 800 brands in 10 exhibition halls of AWE2018. There are also many exhibition booths with creative features and highlights. Due to space restrictions, they cannot be mentioned one by one.
Attachment: Regarding the overall impression score, from the stand overall style design, theme expression, tour route design, paving materials, display methods, on-site navigation, innovative, interactive, friendly, etc., many aspects of personal subjective feelings, not objective Sex, please don't have to compare it.