Since the beginning of 2018, the annual AWE feast has stirred the home appliance market. Sharp, Haier, Midea, LG and other home appliance brands have launched new products and are preparing to stir up waves in the depressed home appliance market. Looking at the current home appliance market , The competition is getting more and more intense. Facing the high pressure of the market, providing consumers with quality services, innovative products and enjoying smart life are becoming the new pursuit of home appliance brands. How to use the industrial chain to create synergies, form the full matrix advantage, and enhance the overall strength becomes The key to the success of the home appliance brand. Foxconn empowered Sharp, with its superior product genes, innovation-driven development, through the full range of black and white lightning attack layout product matrix, refreshed consumers' imagination and knowledge of smart home life, Bringing a technological feast to the market.
'Smart home + technology innovation' innovates new trends in the home appliance industry
On the previous March 7th Sharp's "Initial Devices" conference, Sharp released a new strategy for 2018. In the smart home Internet ecosystem created by Foxconn and Sharp, with clean air, clean water, Clean foods are the basic starting points for human beings' most essential needs, supplemented by higher-level needs such as beautiful faces, smart brains, and healthy bodies, integrating fragmented household products into a collaborative ecosystem for consumption. Create intelligent life for technology, let consumers experience the high quality experience brought by new products.
It is understood that at this year's AWE exhibition, Foxconn and Sharp launched a “strategic strategy matrix” to build real life through their black and white products—air purifiers, dehumidifiers, washing machines, rice cookers, refrigerators, microwave ovens, and 8K televisions. Scenes, bring the audience to the ideal home life, make the perfect integration of home and technology, and experience the charm of smart home life.
From a technical point of view, Sharp does have the capital to provide people with 'clean air, clean water, and clean food'. Taking Sharp's exclusive PCI Plasmacluster technology as an example, this technology is released via high-voltage discharge. The same positive (H+) and negative (O2-) ion groups in nature, which bind to OH radicals by these ions, strip hydrogen ions (H) in bacterial proteins, form water molecules (H2O), inhibit planktonic viruses, and decompose and inactivate Plankton mold, so as to achieve the effect of purifying the air.
The reason why the market pays more and more attention to people's services is because intelligentization has taken the limelight right now. The perspective of product innovation has shifted from 'product thinking' to 'user thinking' and 'service thinking'. Sharp is unique in its perspective. The development model, based on the essential needs of people, combined with consumer upgrade trends to enhance the user experience and sense of participation in products, marketing, culture and other aspects, to complete the rapid development of Sharp home appliances to high-end, intelligent, healthy direction. At present, the oligopolistic competition in the home appliance industry is fierce, and it can satisfy users' needs for multiple scenarios. Creating a smart home Internet ecosystem is also one of the reasons why Sharp's home appliances are able to “take off” from many home appliances. Of course, this is also the reason. Sharp's accumulation of years of transformation and upgrading, with its high quality many times to establish the industry full conditions of the benchmark.
Foxconn promises Sharp to release its combined advantages in the industry
In fact, for Sharp, the layout strategy of the whole industry chain did not suddenly germinate, but it was traceable. Prior to this, Sharp opened a 10.5-generation LCD panel production line in Guangzhou, gradually taking 8K technology from the laboratory to the real. The consumer market, and later, invested more than US$10 billion in the construction of a state-of-the-art liquid crystal panel manufacturing facility in Wisconsin, USA, focusing on 8K displays to establish a foundation for expanding the international market; in addition, Sharp also cooperated with Japanese imaging equipment manufacturer ASTRODESIGN. Develops and supports 8K video systems, including cameras, video processing devices, monitors and other products necessary for photography or video production. In addition, Sharp also participated in the construction of Foxconn Luhu Global Future Display Technology and Innovative Application R&D Center, further consolidating its content. The short board. Obviously, whether from the upstream content resources of the industry, photographic equipment, LCD panel production, or consumer-oriented TV products, Foxconn and Sharp are actively promoting the integration of the entire 8K ecological chain globally.
In the vision of Foxconn and Sharp, when the 8K ecology is gradually formed, lifestyles in all areas of human society will be fully innovated in the future. Through 8K+5G technology, Foxconn and Sharp will reshape people's working life, education life, entertainment life, and family socialization. Living, Safe Living, Healthy Living, Property Purchasing, Trading, Living, and Environment-Friendly Automobiles, etc. Eight areas. With the performance of 8K ultra-fine picture quality, Break through the limitations of existing technologies, Create smart home Internet ecology, Redefining and opening a new era of smart home .
Under the industry trend that the entire industry is in the 'Warring States Dispute', Sharp will continue to use 8K technology as an entry point to propel the hub of the smart home system, intelligentizing and interconnecting the ultimate large-screen image quality, and integrating it into various life scenarios. , Promote the wisdom of people's daily life and industry production and life. With the combination of Foxconn's strong industrial chain integration capabilities and production big data, Foxconn and Sharp will also become the makers and leaders of smart home industry standards, attracting more companies to participate in Invest in and build a new future for the smart home industry.
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