Baidu strategic investment 1 billion | Cool open valuation will reach 10 billion yuan

After two years of hot Internet TV, manufacturers have fallen into a pit of homogenous competition, coupled with an upward pressure on the prices of upstream panels, which has caused the industry as a whole to be cold in the past year. It seems very quiet. However, there are still some powerful ones. Companies with operational capabilities are on the rise. On March 16th, Skyworth and Baidu held a press conference on the strategic cooperation of the company. Baidu announced that it had invested a total of 1.055 billion yuan in strategic investment. This is a cool start following the introduction of iQiyi, Tencent as After the strategic shareholder, Baidu, the BAT Big Three, was re-introduced as a strategic shareholder in just two years and received high attention from the media and the market.

Super Unicorn, Cool Open has become the new benchmark for the OTT industry

In fact, Cool Open is favored not only by the Baidu family. As early as September 2016, iQiyi has invested 150 million yuan to open shares in Coocaa, and has signed relevant cooperation on the VIP member services built in Coocaa. 2017 In June of this year, Tencent announced a strategic investment of RMB 300 million in Cool Open, which will enable Kai Kuai to open a market valuation of RMB 4 billion.

Now Baidu Investment Co., Ltd. has opened 1.055 billion yuan. After the investment, Baidu’s shareholding ratio is 11%, which is much higher than the previous two investments. After the company opened its investment, the valuation will reach 9.589 trillion yuan. In just two years, Coke's valuation has achieved geometric growth in an explosive manner, which is arguably a remarkable achievement. After this investment, Cooca became the first and only unicorn company with an estimated value of nearly 10 billion in the OTT industry. According to Wang Kaiguo, chief executive officer of Coolo, the economic prospects of large-screen-based living rooms are huge, and there is a need for consensus partners to work together to develop them. Kukai is a technology platform focusing on the value-mining of smart TV screens. After years of cultivation, the number of self-owned terminals It has exceeded 28 million to become China's largest smart TV OTT platform. CoolCyclosure continues to pass through technology iterations and user research. On the basis of enhancing the experience, it will also work with more business partners to achieve a win-win situation and stabilize the new economic leader in the living room. In the future, CooCool and Baidu will use their complementary advantages to promote healthy and rapid development of the market in a common vision.

Strong alliances, creating new possibilities for big screen commercial value

The living room economy scene centered on the Internet TV big screen, how much space does it have? The investment of iQIYI and Tencent both values ​​the value of CoolOpen as a high-quality terminal channel. The depth of cooperation with Baidu is based on both parties. Complementarity in technical and operational capabilities is also due to the deep consensus of both parties in the economic prospects of the living room.

The strategic cooperation with Baidu will not only involve the capital level, but also will carry out comprehensive strategic cooperation in the field of artificial intelligence. Baidu's interactive AI operating system, Duer OS, will be fully connected with the CoolOpen system; Coolopen will use its own terminal advantages to make big screen operations. Advantages: Baidu will exert its strong knowledge map advantage. The two sides will launch a series of in-depth cooperation in the AI ​​(artificial intelligence) field to jointly provide consumers with smart home entry-level products and services.

This cool open selection will bring all the resources of Duer OS and Baidu search into Coocaa system, which is a recognition of Baidu's AI capabilities and ecological advantages. Because the competition of artificial intelligence products in the future will not only be a speech recognition rate, but also Back-end service capabilities. With Cooper's Baidu Duer OS, Coocasure's system can not only enhance the TV user experience, but also create a new marketing model based on Baidu search and artificial intelligence voice to realize OTT traffic. With the help of TV's voice portal, it can greatly Solve the problem of using tedious TV remote control, increase the open rate of the application, the value of traffic is huge, such as using Baidu's image recognition technology combined with commercial content, real-time search for the same paragraph costumes in film and television drama, realizing instant access to product information. By introducing voice search The function can improve the experience of using cool open system, increase the user's payment rate, on-demand rate, and realize the realization of traffic flow. The convenience of natural language communication will help cool to get a clear user portrait, describe the user's life scene, and then target these users. And targeted development of new products or new service models. Of course, Some scenes of exploration, cool open and Baidu both sides will be able to provide more accurate big data push service, to provide users with a better service experience.

CEO Kuo Zhiguo mentioned that in the next three years, it will be the golden year of Kucoo's opening. Kukai will build a multi-billion terminal club through its own terminal operations and system cooperation with other TV brands. With Baidu and many other partners The advantages of resources jointly cultivate people's habits of accessing information and services on the big screen of television, and release the potential of commercial operation of large screens. Coolcom will cooperate with more Internet TV manufacturers to launch more 'intelligent household entry level' products. The product can guide users to accept smart home concepts and purchase related smart home products, so as to realize the layout of cool open in the smart home ecological chain.

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