From 2008 to 2018, China’s manufacturing industry experienced a decade of ups and downs. When Wu Xiaobo talked about the latest masterpiece “Water and Fish in a Big Ten Year”, China’s economy has expanded by 2.5 times in the past decade and 500 in the world. The number of strong Chinese companies has increased from 33 to 115. The next decade will probably be the most dramatic period since the human industrial revolution in 200 years. There will be a lot of changes in many areas.

Coincidentally, on March 8th at the booth of an air conditioner company, the financial giant witnessed the book's pre-judgment by experiencing a black technology product, and was willing to endorse the brand. 'Ox's innovation and creativity are At the heart of the transformation, whether it is the young fashion marketing strategy or the smart plant put into operation and the release of new air-conditioning species, are all stimulants that revolutionize the industry.

Air-conditioning self-cleaning micro-innovation, users are also 'home'

The positioning of the young and fashionable Oaks air conditioner is the most 'playing' brand in the field of home appliances. It is also playing new tricks, new ideas, and new trends, so it attracts a large number of post-90 user groups and female user groups. This consumer group likes Pursue new things, love DIY, willing to try various challenges personally, hope that products have more fun in addition to physical properties. Oaks air conditioners meet one by one, but also continue to create surprises.

At the recent 2018AWE site in Shanghai, Oaks used a 3D panoramic form to move a smart factory with a cost of 2.39 billion yuan to the booth. Exhibitors experienced the whole process of air conditioning's ordering-factory-distribution, and reached the factory through 3D technology. A corner, understand the entire production process, feel the full automation process from the parts to the shell to the air conditioning factory.

However, it was even more shocking for visitors that a young woman was able to easily remove and wash an Oaks air conditioner on the spot in just 6 steps. It was exactly the appearance of an expert: 1. Open the air conditioning panel; 2. 3, Open the lower seal; 4, Remove the upper cover assembly; 5, Open the upper and lower seat connection buckle; 6, Hold the handle and hold the snap button to pull out the lower base assembly.

This product, which is known as the 'new species' of air conditioners, is based on the user concept of removable design and full cleaning. It has completely subverted traditional air conditioners in the past 100 years, 'users cannot dismantle air-conditioning cleaners', and professional service personnel cannot fully dismantle and wash. 'The predicament, for the air-conditioning industry clean technology 'open new path', open up new horizons.

As Wu Xiaobo comments, 'The current changes in the home appliance industry have many paths. For example, smart, new function development, human-computer interaction, etc. This time Oaks has made innovations in cleanliness and changed its functions from the perspective of consumers. , is a good path. '

The epoch-making new species will see the future. Black technology is the 'backstage hero'

'Smart life is a common desire of modern consumers. Oaks has been focusing on research and development since 24 years to build quality air conditioners and provide consumers with quality products and personalized services. 'The person in charge of Oaks pointed out that 2018AWE's theme is 'To see the future.' The conference is not just to release new products, but to demonstrate a concept that subverts the air-conditioning experience of the industry, and it is also to release signals to the industry to accelerate 'wisdom'.

In Wu Xiaobo's eyes, the era of double-creation 2.0 has come. The bonus period based on Internet entrepreneurship has ended. In the future, all entrepreneurial ventures will return to the commodity itself, which is the manufacturing industry itself.

To this end, Oaks through the 'bottom of the mirror' form, specifically for the global consumer to prepare a 'AUX air conditioning birth note' large piece. In just 270 seconds, Oaks perfect display from the user orders to install the wall, Experienced more than 200 testing procedures, experienced raw material procurement, parts testing, intelligent manufacturing, logistics and distribution, delivery and installation of 5 links.

Behind the wonderful images, behind the shocking panorama of the exhibition booth, behind the birth of new air conditioners, the land was taken in October 2016 and put into production in December of 17th. The annual production capacity of 7 million units was completed in just 15 months. The "Aux Speed" of the smart factory is a guarantee for the budget of the three billion projects of Oaks. Talents, IT realizes fine management, guarantees product R&D and innovation. In the past three years, more than 300 senior experts have been introduced into the industry, and the quality has been five years. , Innovate, accumulatively invested 3 billion yuan in efficiency, and the proportion of intelligent new products exceeds 60%......

At this moment, we can fully understand that AWE Eve Oaks air conditioner abandon the traditional paper invitation letter, and the use of telescopes to stimulate public curiosity: the use of physical products to bring users through time and space to see a more clear future, together with Oaks ahead of the times.

The Oaks Group will invest another 5.8 billion yuan in 2018, and invest 15 billion yuan in three years, especially in accelerating quality innovation and intelligent investment. In the following year, Oaks will continue to speak with quality and provide users with more refined quality air conditioners. And perfect service, unlimited possibilities for exploring innovative technologies in the air-conditioning industry.