In 2017, Huibai Kitchen Power officially opened its brand operation. In the past six months, Huibai has successfully entered the public market through cost-effective product positioning, differentiated terminal image and a large number of advertisements. Vision.
Huibai chose to enter the field of kitchen appliances at this time. It can be said that opportunities and challenges coexist. On the one hand, as China's resident consumption level has increased and the process of urbanization has accelerated, the kitchen and electric industry has ushered in a golden age. Data show that 2017 The annual kitchen power market is over 96 billion yuan. It is expected that the market size will exceed 100 billion thresholds in 2018, approaching 150 billion yuan. The market has great potential. On the other hand, at this stage, whether it is a professional kitchen appliance enterprise or a comprehensive household appliance enterprise, We will further increase our efforts in the field of kitchen appliances, especially in the tertiary and tertiary markets where there is a vast space. The competition in the kitchen appliance industry will inevitably become more intense. Under such circumstances, as a brand new kitchen appliance brand, Huibai wants to The pressure to stand up and achieve rapid penetration in the 3rd and 4th markets is not small.
Huibai Electric Executive Chairman and General Manager Liu Xianlong
'The current brand pattern in the first and second-tier markets has already taken shape, but this does not affect the future competition of Huibai and its peers in the 3rd and 4th markets. ' Executive Director and General Manager of Huibai Kitchen & Electric Co., Ltd. Liu Xianlong was interviewed by Aiken Home Appliances Said, 'Although the current three or four markets have become the second camp in the kitchen power industry competition, but the kitchen appliance brand has not fully formed a tripartite situation, the market is still in the brand cultivation period, Huibai fully has the opportunity to achieve counterattacks.'
The reason why this kind of emboldened spirit is that Huibai's 'former body' is a company with 20 years of experience in kitchen electric manufacturing. It has a lot of experience in the research and development, production and sales of kitchen electric products. 'As a kitchen rookie, Although Huibai is starting later than others, but the starting point is higher than others. ' Liu Xianlong continued to say, 'Huibai has devoted great efforts to manufacturing and R&D in the field of kitchen and electric appliances in the past 20 years and has won unanimous praise from strategic partners. After 20 years of precipitation, Hui Hundred has formed certain advantages in terms of manufacturing scale, industrial equipment, product research and development, and cutting-edge talent. Now it has become the second-largest kitchen electric manufacturing company in the Pearl River Delta region.
Hui hundred electrical terminal image shop
Huibai, with its strong manufacturing strength, has played the brand slogan of 'Hundred Years of Quality and Smart Kitchen' since its birth, and through the accurate positioning of the brand, its cost-effective products have made breakthroughs. According to Liu Xianlong, consumers in the tertiary and tertiary markets are When selecting kitchen electric appliances, consumers should pay more attention to 'cost-effectiveness' than those in the primary and secondary markets, and at the same time, they must pay attention to the use of products. Therefore, Huibai's products must be embedded in the market with high-end quality and low prices, and be of equal quality. Than the price, the same price than quality, in order to quickly gain a firm foothold in the 34 markets. Based on 20 years of experience in kitchen and electric manufacturing, Hui hundred attaches great importance to the quality of products and after-sales service, determined to make people caring chef steward.
In addition to cost-effective, Huibai's product positioning also includes younger, smarter. With 80, 90 gradually becoming the main force in the kitchen electricity market, their demand for kitchen electric products has not only stayed at the basic functional level, but More emphasis is placed on product quality and the product experience brought about by intelligentization. For this reason, Huibai has established a series of high-end smart kitchen products relying on its strong manufacturing background, adhering to the strategy of fine-quality goods, and taking intellectualization as the direction of product research and development. In order to meet the needs of young consumers today, taking Huifeng Demon hood introduced by Huipai as an example, the exhaust volume reaches 20 m3/min, and it is equipped with advanced 'heat degreasing self-cleaning technology', 'PM2 .5 Air monitoring technology and 'smart lifting technology' provide consumers with a better smart experience while absorbing fumes.
In 2017, with its high-quality, cost-effective products, Huibai has emerged in the kitchen appliance industry. In 2018, the competition in the kitchen and electric appliance industry has opened. Huibai will continue to base itself on cost-effective products and make a difference in the market. Promotion, strive for rapid penetration of the tertiary market in three years. 'Currently, the major markets of Huibai Kitchen are concentrated in the Central and South China regions. In the next three years, in addition to continuing to expand the existing key regional markets, it will also gradually develop. The Southwest and North China markets strive to achieve a zero gap in the country's township market in three years. ' Liu Xianlong finally said.
