At this year’s '15’ party, the reporter exposed the production of “shanzhai food” in Zaozhuang, Shandong province. The company mainly produces 10 kinds of milk, walnut milk, green coconut milk, mango juice, and lactic acid bacteria. Beverages, these beverages are very similar in design to the best-selling, well-known brands on the market. If there is no such thing as a 'hot eye', consumers will have a hard time distinguishing between true and false.
'Cottage food' is hard to prevent Food packaging anti-counterfeiting technology to go!
The food quality and safety of the people has always been a topic of heated discussion. In recent years, due to the low income of farmers, weak awareness of food safety, and weak regulatory power, many cottage foods and expired foods have flooded into rural canteens. The status quo of food safety in rural areas is worrying. So, in the face of repeated prohibitions on 'shanzhai food', who will protect 'tip safety?'
According to industry sources, in addition to strict supervision from the source, production, and distribution links, government regulators use existing science and technology (such as food packaging anti-counterfeiting technology) to achieve full product name traceability, and to prevent product fraud from the root cause and process. Consumers provide safe and secure products.
We know that traditional food packaging has three major pain points, including food safety that cannot be reliably traced. However, with the rapid development of food packaging anti-counterfeiting technology, it will play a role in promoting the solution of such problems. It is reported that Senmass has designed, developed and manufactured. Smart cloud packaging products, to achieve intelligent product packaging, to meet consumer market anti-counterfeiting, traceable needs.
In addition, Origen’s first flexible two-dimensional code smart packaging technology is different from the ordinary two-dimensional code on the market. It can be a can of one yard, a box of one yard, and through a unique code, companies can achieve accurate channel management. Product traceability function, anti-counterfeiting function is improved, and information acquisition is more accurate and comprehensive. Consumers can easily and quickly identify the true and false product through the mobile phone.
For another example, the China Consumer Protection Foundation's Anti-Counterfeiting Work Committee has launched a brand-new “Fidelity Source” product traceability system. The new system can realize product information, factory information, logistics information, sales information and circulation information through a two-dimensional code. The whole industry chain traceability. When consumers buy such products, through the mobile phone scanning, you can know the true and false information and other related information.
Of course, the emergence of anti-counterfeiting traceability technology provides a means to identify 'shanzhai food', but not all food production and processing companies will apply this technology to the packaging, which also requires the vigorous promotion and application of local relevant departments.
The author was informed that the “Measures for the Administration of Food Safety Information Traceability in Fujian Province” has been implemented since March 1, 2018. The place requires companies to implement a one-for-one food safety information traceability system for food and edible agricultural products, and to provide unique identification traceability codes. The production, processing, circulation, and catering services are implemented in the implementation of safety information traceability management, etc., to implement the main responsibility of food production and business operators, to improve the effectiveness of food safety supervision, to protect the public health and consumer right to know.
In addition, Beijing, Zhejiang, Sichuan, Hebei and other regions are actively promoting the establishment of a food safety traceability system. According to the author's understanding, the food safety traceability system can truly, accurately, scientifically and systematically record the food production enterprises. From raw material purchase, product production, to market sales can be tracked, traceable.
All in all, 'shanzhai food' can be described as insurmountable. It is also not practical for the problem food to be completely removed from the market in the short term. From chaos to cure, a process is needed. The relevant departments need to create a 'combination boxing' and launch a series of Measures to strengthen, such as the construction of food safety traceability system, and the use of food packaging anti-counterfeiting technology, believe that will be able to kill 'shanzhai food' in the cradle.