'In the past few years, the rabbit air conditioning can be described as suffering. It is not easy to stand here today. ' Wang Qiang, president of Ninghua Yuetu Rabbit Technology Co., Ltd. was held in Hangzhou on March 13th. The marketing summit's can not help but sigh with emotion. 'In recent years, the number of dealers participating in the opening of Rabbit Air Conditioning has been continuously expanding. As we gather on the theme of the heroes, there are more and more 'heroes' working hard for the future of the Rabbit. . '
Indeed, Moon Rabbit, a brand that had once gone out of Zhejiang, chose to return to the opening of Zhejiang's opening season in 2018. This is a kind of return and represents a kind of emboldenedness.
Wang Qiang, president of Ninghua Yuetuo Technology Co., Ltd., analyzes plans for the next three years
Three-year planning is orderly and the supply chain becomes the focus of layout
Wang Qiang summarized the past year of 2017 as the development year of the rabbit air conditioner. The rabbit had a sales volume of 500,000 sets. Although this figure has no advantage compared with mainstream brands, this is already a huge leap for the rabbit. , represents the moon rabbit into a new stage of development.
The Ninghua Yuetu Rabbit Base was equipped with a production capacity of 3 million units at the beginning of design. However, due to the current supporting environment and production methods of Ninghua Industrial Park, it is difficult to exert its production capacity advantage. 500,000 units will be further strengthened on the basis of the rabbit brand itself. Therefore, Wang Qiang proposes plans for the next three years for the current situation of rabbit air conditioning. The primary plan is to build Ninghua Manufacturing through the introduction of strategic investment and supply chain construction. Base household appliances industry ecology chain.
President of China Household Appliances Maintenance Association
'For the building of the supply chain, our first step is to build a supply chain that focuses on the air-conditioning sector, and to solve the supporting problem of keeping the production capacity of the rabbits at a new stage. We will continue to plan white goods after the air-conditioning sector matures. Clustering sector. 'Wang Qiang revealed that Ninghua Rabbit has reached a consensus with the local government on the supply chain's planning. There have been a number of companies in the Ninghua Industrial Park, such as carton factory, copper base and so on.
Obviously, the future growth rate of Moon Rabbit Air Conditioning will be intertwined with the construction of the supply chain in Ninghua. As a result, Ninghua Yuetu Rabbit has also raised its production and sales scale target in 2018 to 1 million units. Only by entering millions of clubs can it be supplied. The chain laying brings attraction, and the two complement each other to build the future worth imagining.
Fujian Taihe Moon Rabbit Air Conditioning Sales Co., Ltd. General Manager Chen Wenyu
Rely on product quality, enhance brand influence
Zhang Yanbin analyzed at the conference site that the current air-conditioning market has brought sufficient opportunities for the rabbits. With the expansion of demand for differentiated towns, the rabbit with more than 20 years of brand history has potential for outbreaks through the deepening of the 3rd and 4th level markets. The increase in the demand for workers also provides opportunities for the international development of Moon Rabbit's production base. These can all become the opportunities for the future development of the Moon Rabbit brand.
Award-winning dealer representatives
Wang Qiang also emphasized that 2018 will be the key year for the promotion of the Moon Rabbit brand, and the most important thing for the brand enhancement is product quality. The Rabbit Air Conditioning Quality Department has already formed a rectification team and listed 23 quality rectification plans for the Moon Rabbit product. To promote the remanufacturing of the rabbit air conditioning quality. The technical transformation of the production line proposed by the rabbit at the opening of the 2018 year has also been completed. A total of more than 20 million yuan has been invested to automate the transformation of sheet metal, molds and other equipment to promote the maximum monthly capacity of the moon rabbit from 2017. This year, 70,000 to 80,000 units will go to 150,000 this year. According to Wang Qiang, Moon Rabbit has invested heavily in product research and development since 2017. In 2017, Moon Rabbit will invest 3-4 percent of its annual sales scale. In products, technology, personnel and equipment, 2018 will continue to increase investment, monthly rabbit column cabinet machine, frequency conversion cabinet machine and other new products will be listed one after another.
Fujian Taihe Moon Rabbit Air Conditioning Sales Co., Ltd. swears
Chen Wenyu, general manager of Fujian Taihe Rabbit Air Conditioning Sales Co., Ltd. put forward that in 2018, Rabbit will reshape the brand VI, through unified terminal model building, super brand IP customization, and more personalized DNA and Internet features will be implanted. Moon Rabbit brand, to meet the needs of consumer groups after 80, 90, will also continue to strengthen cooperation with the media on the basis of landing CCTV last year, to form a full range of brand upgrade and transformation.
In the year of 2018, the rabbits all revealed the driving force for transformation. The brand building has also entered a new development cycle. The previous burdens brought the burden of advancement, so that the rabbits pay more attention to quality improvement and brand building, with the supply chain layout. On the agenda, the steady increase in the production and sales of rabbits is even more important.
