The air-conditioning season has caught up with smoke, and new products and new technologies have been used as the traction opening meeting held across the country. Benefiting from the 2016 and 2017 cold outbreaks, this year's air-conditioning market has attracted a lot of capital, new brands have joined, and competition is intense. Unprecedented, but did not undermine the brand's confidence and motivation.
The Korea Electric Air Conditioning Conference held in December 2017 brought together more than 1,000 businesses to demonstrate the brand's strength and the confidence of its partners. Today, Shanshui Group, a 70-year-old audio-visual field benchmarking company, has jointly launched Shanshui Air Conditioning Co., Ltd. The meeting was held in Ningbo on the 9th of this month. It not only provided partners with high-quality, high-tech products, but also added important weight to the Hanto Group's diversified development blueprint.
Han Kai Group President Shen Kaifeng
Han Dian Deputy Director of Marketing Liu Weiwei
Industry Serve the Country, Air Conditioning Is an Essential Segment of Hanergy's Ten Thousand Billion Platform
The air-conditioning industry has a stable pattern, full market competition, Matthew's effect, and higher demands on brand capital turnover, inventory structure, quality of partner businesses, brand building, supply chain, etc. Whether or not there is a possibility of sharing a share, In this regard, Shen Kaifeng, president of Hanergy Group, revealed the profound reasons behind it.
Hamilton, one of the nation’s first finance ministers and one of the founding fathers of the country, came up with observations of the world that not only is the country’s wealth, but also the independence and security of a country are greatly linked to the prosperity of the manufacturing industry.
There is no doubt that manufacturing is a dominant industry in China. Deloitte’s “2016 Global Manufacturing Competitiveness Index” ranked No. 1 in China. Made in China, 2025, big-name brand plans, etc. are all supported by the state and encourage manufacturing transformation and upgrading. Clear Measures. At the time of Hanergy's response to the policy, the grand blueprint is also gradually clear: In the next three to five years, a platform of 5 billion yuan and even 10 billion yuan will be created. In the ice-washing field, Han Kang holds more than 600 dealers for many years. Tens of thousands of outlets have cooperated with Shanshui to increase the number of black merchants to further expand their ranks. However, in the process of realizing the grand plans, it is necessary to expand the scale through air-conditioning and enhance brand positioning. Just as President Shen Kaifeng said, 'Without air-conditioning business, there is no home appliance business. Meaning. '
Although first-tier brands firmly occupy the majority of market share, air-conditioning is the largest cake in China's home appliance market. The penetration rate in the rural market is lower than 40%. In the next few years, the trend of consumption upgrade will promote the next wave of upgrading and creating demand for brands. Unlike in the past, the rise of young consumer groups no longer satisfies purely low prices. Strong sense of design, diversified performance, and improved quality of life products are only competitive.
In 2015, Hanergy entered the air-conditioning market with OEMs and ODMs. The following two major annual market explosions led to the rapid growth of Hanergy's air-conditioners. However, due to the lack of independent production capacity, it also lost a large share of demand, further strengthening the self- The determination of the factory.
After Hanpong builds its own factory, it can guarantee the supply of goods and solve the problem of timely supply when the demand breaks out; improve quality control, protect the interests of customers and users from purchasing, manufacturing, testing, after-sales, etc.; the business segment of the Group has been expanded and products can To achieve seasonal complementarity and make full use of the network's efficient working capital, the diversified development path gradually exposed the whole picture.
President Shen Kaifeng, facing new and old customers in a live speech, said that air-conditioning is the last industry invested by Hantel in the field of home appliance manufacturing and will do its best.
Ingenuity, Quality Casting, Landscape Air Conditioning, Multi-Dimensional Advancement at Full Speed
Companies and brands are the ballast stones for the future development of Hantel. How to carry out work around two points, the first thing to do is to win recognition through quality products and establish word of mouth. As the last bastion that must be taken, air conditioners have high expectations. It is the focus of the high-level and partner of Hanergy.
From the conference site, we learned that the current major air-conditioning models are mass-produced, and follow the trend of the industry to take a stylish route in terms of exterior design, configure remote control as the representative of the intelligent function; with photocatalyst, in addition to formaldehyde and other health represented Features and so on.
It is reported that in 2017, the Handian Group will invest 200 million yuan to build an air-conditioning plant with an annual production capacity of 1.5 million units, strong self-supporting capabilities, and the production of key components such as two-devices and sheet metal. The hiring of front-line technicians will be responsible for R&D and manufacturing. The process is strictly controlled. The company adheres to the principle of high standards, high investment, and high cost-effectiveness. It arranges venues and equipment according to the first-line brand standards. Perfect after-sales service solves business worries. Handian currently has more than 3,000 formal high-quality after-sales service points in the country. , Implementation of 1, 3, 5 quick service, users must reply within one day of repairing information, ordinary maintenance within 3 days must be completed, within 5 days to be completed or repair must be completed. Efforts to better service, establish an image, enhance credibility.
At the same time, Hanergy has boldly implemented channel and marketing changes. From 2018 onwards, while further strengthening its existing channel system, it has rapidly penetrated and expanded landmark stores, county-level networks, fine decoration projects, high-end kitchen and franchise stores, and projects. Machine market, etc. Commercial areas. To help dealers achieve rapid product circulation through hard-working and fast-selling methods, develop distribution and retail capabilities of agents in medium and high-end products, and promote the construction of image-based terminals. Hanwon started in 2018. Joint marketing will also be carried out by the joint merchants. This will quickly spread the market for landscape air conditioners, strengthen brand awareness, and provide greater possibilities for accumulating user experience.
The Korea Electric Group, founded in 1983, began diversified development and successfully transformed in 2005. It has formed four main business sectors: smart home appliances, power connectors, network cables, and ceramic pins. It also adheres to the strategy of combining domestic and foreign sales. , Focus on innovation, Successfully ranked among the top 10 in China's ice wash industry, Gathered 'high-tech enterprises', 'Zhejiang Patent Demonstration Enterprise', 'China Outstanding Home Appliance Service Industry', 'Zhejiang Famous Brand Product', 'Zhejiang Famous Trademark' , 'China's Top Ten Exporters of Refrigerators and Freezers' and many other honors. A strong manufacturing and innovation capability recognized by authoritative organizations. The Shanshui Group is a well-known and well-known company with a good reputation in Japan, South Korea, Southeast Asia and other regions. Massive loyal users. The two companies based on quality, brand culture, and high level of recognition to join forces to attack the air-conditioning market. Despite the fact that the power of Hanjin's ice-washing, air conditioning, and other plates formed their own production capacity later, they did not prevent them from becoming subdivided areas. The strong contender and even the leader. The growth of the air-conditioning business highlights the advantages of scale, which is conducive to South Korea's cost control, and there is more room for continuous innovation. Which steadily approached 10 billion goals.
