On the 14th day of the March 14th day before the 3.15 Chinese consumer rights day, the 40th anniversary of the launch of FILMTECTM, the leading brand of the reverse osmosis membrane market, Dow Water Solutions and Process Solutions announced the launch of a brand new brand for the domestic drinking water market in Shanghai. TAPTECTM and three FILMTECTM new generation separation and purification products. At the same time, given that the counterfeit Dow reverse osmosis membranes on the market are very awkward and protect consumer rights, Dow Using Internet technology, officially launched anti-counterfeiting measures.

One of these measures is that Dow has launched an anti-counterfeit app called 'Dow Home Water'. The user can perform anti-counterfeiting certification by scanning QR code on FILMTECTM and TAPTECTM product packaging. Learn more about Dow Home Reverse Osmosis products in the App. The app is available for Apple iOS and Android, English, Simplified Chinese, Vietnamese and Arabic for five languages.

The second measure is that dealers and users can pay attention to the WeChat public number 'DOW Dow Home Water Treatment' public number after purchasing the filter element, and can scan the QR code security label on the product to verify the authenticity of the product.

In the second measure of selecting WeChat, the staff member stated that WeChat, a social software, is widely used by Chinese consumers and is very convenient to use. Therefore, the WeChat public number was used in the Chinese market to cooperate with verification. The national market will use popular local social applications.

Moreover, according to the Dow staff, the two anti-counterfeit measures will be launched globally for both Dow's new brand TAPTECTM and market mature FILMTECTM brands, and will be second in 2018. Quarterly launch in the Chinese market.