On March 8th, AWE launched its first day. The raging crowd stayed in the kitchen showroom of the United States. A microwave oven attracted great interest from visitors. The site was surrounded by leaks. As a result, Midea’s kitchen appliances division microwave oven products. Minister Liu Bo, several attempts to photograph with new works have failed.

This scene made Liu Bo and all the staff in the scene feel excited and happy. This new work was created by the US R&D team and even used the US R&D center. The smart voice microwave oven X3 developed over a year ago has condensed. The current invention of the US and even the world's most advanced microwave oven industry, including intelligent voice system can achieve human-computer interaction, the fourth generation of intelligent frequency conversion technology, precise temperature control, mass menu selection and other configurations, so that the microwave oven is no longer a cold The machine, but it becomes a wise, kitchen gourmet who will make food.

This also caused the author to express his emotions. In the early 1990s, microwave ovens were imported into China as imported goods. In 2000, the first microwave oven of Midea was off the assembly line. In the 25 years of development of the history of microwave ovens in China, Midea took part in 19 years. From the hardships of the initial popularity to the subsequent price annihilation, the company stopped selling low-end microwave ovens in 2013 until the advent of the Smart Voice X3 earlier this year. The beautiful interpretation of the United States took precedence and led the development of the industry.

Among them, the research and development of products based on consumer insights is one of the core reasons why Midea’s kitchen appliances have won an industry leader.

A true smart voice microwave oven

'With a large number of voice broadcasts on the market, WIFI modules are embedded differently, the US X3 is a true sense of the intelligent voice microwave oven', the US microwave products minister Liu Bo proudly told reporters.

For smart home appliances, the user is most concerned about the humanization and intelligence of the functional experience. In other words, the smart function is not easy to use, and management becomes the most critical reason for measuring a smart microwave oven.

According to Liu Bo, this microwave oven equipped with the most advanced technology from the United States is, in a sense, an elf. Its level of human-computer interaction, self-operation and processing capabilities have been fully anthropomorphized, even in fairy tales. It's magical to open the door. 'You love food, you know nothing about cooking, but you just need to speak your thoughts to the microwave oven, the machine will help you realize it', Liu Bo said wittyly. 'This is definitely not a gentleman's mouth. Hands-on'.

The three major inventions and innovations that can be derived from this machine to achieve this magical function.

The first is the high level of human-computer interaction. The human-machine interaction of this machine is achieved through voice. It is equipped with a ChipIntelli & Conexant voice chip microwave oven, uses a deep neural network (DNN), full wake up, noise suppression, echo cancellation, etc. With multiple technologies, voice recognition is more accurate and can be accurately recognized even at a distance of 10 meters. The acquisition, calculation, and decision of voice data are performed on the microwave equipment, so that it takes only 0.2s to 0.8s from the user to speak the command to execution. , No need to wait, start instantly. The CI1006 chip supports hundreds of local phonetic entry identifications. The level of human-computer communication is basically without delay, and it is very smooth. It is like communication between people.

Followed by massive menus. Can help consumers achieve food desire, there must be a smart brain. This microwave oven chip, stored 10 categories menu, 60 food recipes. Just call out the recipes With the name, the microwave oven can automatically adjust to the menu's desired mode. Consumers can cook delicious food without complicated and professional time and heat operations, 'fool' operation.

After receiving the instruction, it is possible to cook professional cuisine. Of course, it is also inseparable from the precise heat. The X3 adopts the fourth generation of variable frequency microwave technology, the microwave efficiency is as high as 70%, and it is 'thaw once thawed'. Instant firepower is 180 watts. 1200 watts free switch, microwave + barbecue compound function, making this microwave oven can efficiently complete a variety of complex gourmet cooking. worthy of special mention is that the fourth generation of variable frequency microwave technology, is currently the United States in the high-end microwave oven standard, This technology obtained 57 patents, including 8 international patents, 25 invention patents and 24 utility model patents.

Smart Humidity Sensing is another technical invention that this microwave oven can use to cook gourmet food. Through the humidity sensing system, the machine automatically adjusts the firepower and time, without the need of consumers to operate.

At the same time, the humanized design of this machine is ubiquitous. With a large capacity of 23L, it is easy to clean the cavity, and it is only necessary to clean the oil gently, so as to improve the consumer experience, all of which are real and realistic enhancements without any exaggeration.

Inventions, derived from deep insights into consumption

In the 40 years of reform and opening up, China’s economy has undergone enormous changes. From material scarcity to material enrichment, and from material enrichment to material optimization, this reflects the continuous improvement and improvement of consumption fundamentals. Especially recently In ten years, the demand for domestic consumption has become even more apparent. Statistics show that China’s middle class has reached 225 million people. The pursuit of quality of life and taste will brewing one after another, bringing in countless industries. opportunity.

Microwave category, it is typical of many industries.

According to a recent survey, despite the current popularity of microwave ovens, the proportion of domestic microwave ovens as cooking utensils is less than 40%. Most consumers still only regard microwave ovens as a supporting role in the realization of 'heating' functions in the kitchen, not Take the 'leading role' of the main cooking task. And this is precisely the biggest difference between China's microwave oven industry and foreign development.

It is understood that the total population of North America and the European Union is less than 850 million, which is nearly 500 million less than the total population of China. However, they consume more than 50 million microwave ovens each year, while the domestic market is still less than 15 million. The United States has discovered through research that it is well-developed. The state not only sells microwave ovens but also sells microwave foods. Therefore, it is not enough to focus on microwave oven products. It is also necessary to pay attention to microwave foods. Today in developed countries, it may be tomorrow or tomorrow in China.

In terms of domestic consumption fundamentals, wealthy Chinese people need to improve their quality of consumption and dietary health. In particular, after serving 85 as the main force of consumption, consumers in the 1990s are pursuing enjoyment, paying attention to taste, and not wishing. Cooking is a great preference for food. This is exactly the beginning of Midea’s kitchen appliance inventing intelligent voice microwave ovens. As mentioned by Liu Bo, “Our R&D is just for this group of users”. Description: This is a matter of consumption. It is a matter of luxury. It is difficult for customers to become afflicted by smart products. The upgrade of the entire consumer will be irreversible. Accompanied by the rapid iteration and elimination of products. .

From the perspective of the United States, starting from consumer demand, we can build a huge value chain space, including ingredients, food, appliances, services, based on the microwave manufacturing chain, collaborative upstream and downstream food chain, processing chain, and service chain. This will be A continuous upgrade from one billion market to one hundred billion market and even trillion market.

Obviously, based on the microwave industry, rather than the microwave products, the vision and thinking of Midea’s kitchen appliances is more open. The introduction of smart voice microwave ovens is probably just a prelude. Lenovo’s kitchen appliances will invest 10 million yuan in 2013 to establish domestic The first academician workstation in the field of microwave food research - along with the upgrading and changes in consumer demand, the United States kitchen appliances aimed at the microwave industry should be a greater future.

In the past 20 years, Midea’s microwave ovens have won the market’s accuracy

As mentioned above, China's microwave oven industry has been developing for more than 20 years. The United States has participated in nearly 20 years. From the first microwave oven in 2000 to the current global cumulative 300 million consumer families, Midea's microwave oven has not only created a new one for 18 years. The history of the industry's latecomers to the leaders has also cast a glory in the microwave oven industry.

In the showroom of the kitchen and electric appliances division of Foshan Midea, Guangdong, a showroom dedicated to microwave ovens in the United States records this historical process.

From the stainless steel liner of the first WD7017JX microwave oven in 2000, the volume configuration of 17L, to today's intelligent voice microwave oven X3, from the original introduction of technology, to the profusion of others, to the invention of today’s self-invented, global manufacturing. In this exhibition hall, Midea kitchen appliances use a microwave oven for its own history.

On the occasion of the annual production of 30 million microwave ovens in the United States in 2017 and cumulative sales volume exceeded 300 million units in the world, the relevant person in charge of kitchen appliances in the United States is proud of the future of microwave ovens. 'We use 18 years to accumulate 300 million from 0's. Taiwan, then, the United States will use 6 years to attack the next 300 million units'.

In the view of a professional with close relationship with Midea’s kitchen appliances, Midea’s long-term microwave ovens have accumulated “close attention to changes in demand, and strive to enhance the level of technological research and development and manufacturing, and flexible adjustment of market strategies”. The fundamental reason why microwave ovens stand out from the crowd is the fundamental reason why future microwave ovens can continue to lead.

According to this person, 'In the first few years of the popularity of microwave ovens, Midea accurately seized the need for popularization, took advantage of its strengths, and firmly established its footing through scale and speed,' and today, domestic demand for improvement is becoming Air outlet, microwave ovens from the United States will naturally take this change of demand firmly

In particular, since the establishment of the three major strategic axes of “Product Leading, Efficiency Driven, and Global Operation” in 2011 at the US-based Group, as one of the core categories of Midea’s kitchen appliances division, Midea’s kitchen microwave ovens were officially launched as early as 2010. The “double-high strategy” of brands and high-end products took the lead in the market. In the following years, around the innovation and cross-border of microwave ovens, Midea’s kitchen and electric division launched another product that was well received by the market.

Thus, compared with the world’s most powerful R&D team and the “hard power” of smart manufacturing, the accurate understanding of market demand and the accurate grasp of the operating environment have become the key to the continuous development of kitchen microwave ovens in the United States. .

At the time of the writing of this article, the sales of Midea's kitchen-electric smart voice microwave ovens in all major e-commerce sales platforms are in full swing. As a balanced and quality representative work, Midea microwave ovens once again use their own strength and vision. Seize the consumer. As this new microwave oven announces, 'Voice cooking, wake up the future', Midea's kitchen appliances will continue to refresh the future heights.