On March 9th, 2018, the China Environment and Health Appliance Summit was held at the Kerry Hotel in Pudong, Shanghai. The forum featured the theme of “Smart Life, Enjoy the Future”. Guided by the China Household Electrical Appliances Association, AWE, Zhidian The media platform, co-sponsored by China's net-wide media platform, has received strong support from companies such as AO Smith, Macro, Changhong, Lake, Bruyer, TCL, Haier, Angie, Pikyunquan, Midea, and others. Tens of media such as Sohu, Tencent, Netease, and Today’s headline covered the forum. The summit’s live coverage of the summit through Sina Home, Jingdong Mall, and a live broadcast platform covered more than 300 online viewers. Ten thousand people.
In the new consumption era, people's attention to 'health' has reached an unprecedented height. In the field of healthy home appliances, consumers' health considerations and product intelligence have become important when consumers purchase products as consumer demand escalates. The basis of reference for the company to clarify the direction of product technology development.
China Environment and Health Appliance Summit Forum
Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, made an opening statement. He said that the Environment and Health Forum has been held for four consecutive years and is an integral part of AWE. It has been active in promoting industry exchanges and healthy development, and promoting environmental and health appliances. Effect. The improvement of the environment is not an overnight success. As our country's environmental improvement will take time, and as consumers continue to increase purchasing power and health awareness, environmental health appliances will still have a huge market space. Therefore, the development of the industry It is good that companies should carefully study consumer demand, fully innovate in technology and improve quality, provide excellent products and services, and let everyone join hands together to create a good environment and healthy home appliance market, and create a better environment for consumers. life.
Xu Dongsheng, Vice Chairman of China Household Electrical Appliances Association
Dr. Bai Xuetao, a researcher at the China Center for Disease Control and Prevention Research Center, gave a speech on the important role of water purifiers and air purifiers in health protection. He pointed out the fresh air, and clean drinking water is the natural basis for protecting human health. Health protection is of great importance. He believes that improving the quality of drinking water and indoor air quality is to buy insurance for health and life. Whether it is an air purifier or a water purifier, we must fully understand why we use this under normal conditions. To solve the problem of how to choose a water purifier and an air purifier, he put forward four suggestions: First, fashion and simplicity; second, safety and reliability; third, energy conservation and environmental protection; and fourth, economic efficiency.
Researcher at the Institute of Environment, Chinese Center for Disease Control and Prevention, Ph.D. Bai Xuetao
Subsequently, Yue Renliang, a research fellow at the Institute of Process Research at the Chinese Academy of Sciences, made a research report on “Fresh Air Purification System and Indoor Health and Environment Health.” He focused on the current state of indoor air pollution. He said that people spend more time indoors now. The more people who have spent more than 90% of their time indoors, have caused a variety of diseases. In this context, the scale of the air-to-air market represented by the fresh air system continues to expand. There is still a long way to go in terms of installation, after-sales, value, awareness, and services.
Associate Researcher, Institute of Process Research, Chinese Academy of Sciences Yue Renliang
Wen Jianping, Chairman of Beijing Aowei Yunwang Big Data Technology Co., Ltd., focused on the stage of development and future prospects of two-net products in the entire industry. The data shows that the entire industry has entered a stage of relatively rational integration. Brands have seen a certain reduction in the market, new brands have entered, and more companies that are not suitable for the competition have gradually withdrawn. There is a process of healthy competition. From the stage of development of the industry, there are new models. The introduction, leasing model, product free service model are all appearing, and there will be more changes in business models in the future. Wen Jianping said that from the perspective of the industry's development stage, compared to many home appliance products, healthy home appliances are just in The early introduction of the market has not yet reached the stage of real outbreak growth and coverage. The development speed of the two net product market presents a very significant difference. It is much higher than other categories. The water purifier and purifier is a new one in the Chinese home appliance industry. tuyere.
Beijing Aowei Yunwang Big Data Technology Co., Ltd. Chairman Wen Jianping
As an outstanding company in the field of household appliances, AO Smith has played a leading role in leading healthy consumer life and healthy consumption. At the meeting, Chen Qi, General Manager of AO Smith's Water Purification Products Division, “innovated to lead the clean water industry "Technology Upgrade" made a keynote speech. He said that with the rapid development of China's industrialization process, the heavy metal pollution in water has become more and more intense. Reverse osmosis water purifiers have gradually been accepted by consumers and recognized. The survey shows that effective removal of heavy metals, filter elements Long lifespan and high net aquifer production rate have become the core demand of consumers for reverse osmosis water purifiers. For a long time, AO Smith has carried out innovative research and development for the purpose of solving users' needs. Since entering China's water treatment market, it has owned more than 100 items. Patented technology. At the beginning of 2017, AO Smith's patented MAX3.0 Plus long-acting reverse osmosis water purifier was launched. Its patented MAX3.0 Plus technology successfully cleans water while maintaining the service life of reverse osmosis filter for 3 years. The water production rate is increased to 75%. This technology solves the problem that both filter cartridge life and net water production rate cannot coexist, becoming 2017 Leading the industry in terms of new technology trends, it is precisely for this reason that in the past five years, Yikang data shows that AO Smith's retail share has always been far ahead of the market, ranking first in the market. Chen Qi also stated that this year AO Smith is based on consumer depth. The demand for insight, continuous R & D and innovation, the introduction of 'water can be directly out of the water' - water purification hot drinks machine, with AO Smith reverse osmosis water purifier use, get rid of milk, tea long wait; AO Smith new The jug products, the exclusive filter patent waterway design long-term removal of lead 99%, long life filter for up to 3 months, so that the small white-collar workers in the rental can also easily and confidently drip clear, mouthful Pure clean water.
A.O. Smith General Manager, Water Purification Products Division Chen Qi
At the same time, after the analysis of the haze economy, the general manager of AO Smith's Air Products Division Ji Bing, where is the next outlet for air purification? Through AO Smith's research, it was found that in the fourth quarter of the 17th and the fourth quarter of the 16th, the market The decline in scale has been mainly due to the dividends brought by the smog economy. After China has achieved certain results in environmental governance, this dividend is gradually disappearing. So, is the company only relying on the market dividend to eat? In this regard, Ji Bing believes that PM2.5 or smog is only one of the aspects. From the perspective of consumer demand, the entire market is very buoyant with the indoor pollution demand, which is marked by formaldehyde. In the air purifier industry, the demand for formaldehyde products is constantly increasing. Upgraded. AO Smith recently introduced a formaldehyde purifier, which not only efficiently removes aldehydes, but also real-time digital display of formaldehyde concentration, making up for the blank of the formaldehyde digital purifier market.
A.O. Smith, General Manager, Air Products Division Ji Bing
In fact, whether it is the overall household appliance market or water heater products, upgrading of consumption to drive product structure upgrades is an internal driving force for the development of the industry. Tang Keqing, director of water purification project of Guangdong Wanjiale Gas Appliances Co., Ltd. Hot Water Division, said that Wanjiale is a company with a Over 30 years of technology accumulation, companies and brands have profound technical accumulation in the electronic control and structural design of products. After nearly three years of preparation, at the end of 2017, Wanjiale released the Children's Shield series of pure water machine products. Wanjiale has positioned itself as a children's pure water machine category in the water purification industry. 'We are involved in the water purification industry, but what we want to do is the category of the highest-end, highest-purity water purifier in the water purification industry. It's not just an ordinary water purifier. It hopes to reach the children's level. When we create such a slogan like creating a children's water purifier, we participate in this industry and hope to take more responsibility for this industry.' Tang Kaiqing said.
Guangdong Wanjiale Gas Appliance Co., Ltd. Hot Water Division Water Purification Project Director Tang Kaiqing
In recent years, the overall strength of China's environmental health household appliance industry has been significantly improved. It is a new stage of co-existence that focuses on following, mimicking, and running. The company is in an important period of comprehensive improvement in its ability to innovate. President of Lake Electric Co., Ltd. Assistant Chen Shengsheng said in his speech that empty net can be divided into several stages. First, the safety phase; second, the performance improvement phase; and the third phase, the intelligent phase. Empty net really needs everyone to think together. This is how to subdivide the crowd and subdivide the professional function appeal points to create new market opportunities. For water purification, Chen Yusheng analyzed the product's manufacturing, channels, personalized services, etc. With such a well-developed economy, companies should combine the product's intelligence with the entire service. Only in this way can we bring better service to consumers. 'Chen Yusheng said.
Assistant President of Lake Electric Co., Ltd.
According to Liu Daren, executive vice president of Beijing Zero Micro Technology Co., Ltd., Zimtech emphasizes the importance of zero distance with users, zero-product quality, and meticulous service. How does a professional company embody your professionalism? Reflected in five aspects, first, the intelligent layout, Zimmer is more extensive in the intelligent layout, while providing consumers with quality and efficient services, as far as possible so that they do not feel the presence of products. Second, energy-saving, all Products to meet the national energy efficiency rating standards, and try to do a higher level of products, so that consumers can afford affordable. Third, to provide consumers with integrated solutions, not just air cleanliness The problem also includes a series of problems in the aspects of temperature and humidity in the air. Fourth, the design, in addition to the function, can also impress consumers in appearance; Fifth, the price must have a very competitive advantage in the industry. Price, although the brand has a certain bargaining power, but the price is particularly high, consumers will not pay for it.
Executive Vice President of Beijing Zero Micro Technology Co., Ltd. Liu Daren
At present, with the rapid development of new technologies such as internet of things, big data, and artificial intelligence, new retail models emerge spontaneously. E-commerce provides unlimited possibilities for product sales and product services in the environmental health industry. The combination of online and offline becomes In recent years, the topic of enterprise discussion was discussed. To this end, the organizers invited Jingdong, Suning, and Tmall's three mainstream e-commerce platforms to conduct in-depth discussions.
Ye Bo, general manager of Jingdong Mall’s kitchen and kitchen marketing department, introduced the situation of Jingdong kitchen and water purification. Through the data, compared to 2016, Jingdong’s clean water in 2017 has achieved rapid development with an increase of up to 80% year-on-year. The proportion of RO machines, including large fluxes, is very high, and the proportion of large fluxes of over 400 gallons has already accounted for 34% of the total sales volume. The high-end price of Jingdong water purification products in 2017 has achieved a very good trend. Online 1000-2000 yuan is still the mainstream price, but the price range of 2000-3000 yuan including more than 3,000 yuan is much higher than the offline channel. Ye Bo said: 'In the future, Jingdong will continue to push large-volume products, through Channel sinking improves services and uses channel advantages to provide customers with better products.
Jingdong Mall General Manager of Marketing Department
Sun Xiao, the general manager of Suning's kitchen and bathroom home improvement company, said that Suning had several keywords for the entire development in 2017: First, O2O. 2017 Suning integrated and opened up online and offline; Second, the product is up The channel is down. In his speech, he emphasized the development of 2018 keywords: One is big data, the other is smart retail. In 2018, Suning expanded some new channels. In addition to e-commerce and traditional stores, Suning will be online. Push the pole, like a lot of black technology or very interactive products, such as products with mobile WiFi control.
Suning Tesco Kitchen & Kitchen Home Furnishing Co., Ltd. General Manager of Water Purification
2017 was the fastest growing year for Tmall Small Appliances with a year-on-year growth rate of 50%. In response, Nanxuan, the person in charge of the environmental health appliance industry at Tmall Mall, analyzed the trends of the entire industry and users. The trend shows that The growth rate of users in second-tier cities slowed down, and new users’ accessibility weakened. However, the need to meet new consumer demand satisfaction was further deepened. Market growth in the fourth- and fifth-tier cities brought new business opportunities for global marketing. Meanwhile, the proportion of new customers gradually increased. The age structure of consumer age is gradually becoming younger, and women are still the main force of consumption. Moreover, the repurchase rate is further enhanced. The repurchase rate of users who purchase two or more purchases is further increased. The market potential of the fourth- and fifth-tier markets is huge, omni-channel and full-link. Marketing becomes the future trend. Nanxuan believes that user needs have changed from basic functional requirements to humanistic content. Enterprises should change from content, sharing, interaction, and convenience to cutting-edge trends.
Tmall Mall Environmental Health Appliance Industry Leader Nanxuan
As the chief strategic cooperation media of this forum, the point information vice president Fu Jiren gave a speech titled “Net endless.” Fu Jiren mentioned that one point of information has been devoted to the purification of content, both from the content integration of the media. Or the integration of high-quality copyrighted media content. One of the core technologies of information is the interest engine. It combines the user's search and stay time, sharing, subscription, etc., to finally restore the user's interest keywords, and then provide more valuable for the user. Consultation.
One point information vice president Fu Jiren
In the dialogue session of the forum, Director of the Water Quality and Safety Research Office of the China Center for Disease Control and Prevention, Research Fellow, President of the Blue Nest International Research Institute, E Xueli, was presided over by the Water Forum, and Io Smith (China) Water Heater Co., Ltd. General Manager Chen Qi, General Manager of Guangdong Wanjiale Gas Appliances Co., Ltd. Hot Water Division Liu Zhengen, Guangdong Changhong Daily Power Technology Co., Ltd. Deputy Manager Yu Wenjun, Midea Product Manager, Qing Lake Water Purification Equipment Co., Ltd. Zheng Zhenzheng, Lake Electronics Chen Xiaosheng, presidential assistant of the company limited company, had a heated discussion about 'new thinking on the development of the new era of water purification industry'.
Water Environment Forum Discussion
Finally, Prof. Wu Jixiang, a senior air purification expert and a senior air purification expert from Shanghai Jiaotong University, presided over the Air Net Forum meeting. Ji Bing, General Manager of Air & Net Products Division, Ao Wein Smith (China) Water Heater Co., Ltd., and Chen Xingyue, CEO of LeJu Network Technology Co., Ltd., Jiangsu Leju , Liu Xiaoren, Executive Vice President, Beijing Zero Micro Technology Co., Ltd., Xue Youwei, General Manager, Jingdong Mall Small Appliances Sales & Marketing Department, Zhou Qiang, General Manager, Suning Group, Life Home Company, and TCL Home Appliances (Zhongshan) Co., Ltd. Director 冼 南 南 就 就 就 ' ' 霾 霾 霾 霾 霾 霾 霾, , ,
Air Clean Environment Forum Discussion
Health has become the goal of modern people in pursuit of quality of life. To enable consumers to enjoy an overall healthy and healthy life as soon as possible, the industry needs to work together to achieve environmental health home appliance product innovation through technological innovation, service innovation, and other ways to achieve health. life!
