From March 9 to March 12, the four-day China International Building Decoration and Material Exhibition (hereinafter referred to as the Beijing Construction Fair) was held at the Beijing International Exhibition Center. So far this is the 26th After many years of hosting, Beijing Jianshe Fair has become one of the three largest building materials exhibitions with the largest scale and influence in China, and gradually evolved into the “North China Building Materials First Exhibition”.
The Beijing Construction Fair has held 26 sessions so far and it has become an important window for the external display of integrated stove companies.
It is understood that the scale of the exhibition hall has been increased to 200,000 square meters, the number of booths has increased to more than 12,000, and the audience has exceeded 200,000. In a total of 10 exhibition halls, the product lineup exhibited by exhibitors also covers the whole house customization. Integrated ceiling, kitchen appliances, cabinets and accessories and many other categories.
It is possible to attract the intentional franchisees focusing on the northern market, sign contracts, and conduct business invitations with Beijing-Shantou as the centerpiece. This is the most primitive and essential requirement for Beijing Zhanzhi to exhibit at integrated stove companies. However, according to the site, several integrated stove companies are responsible for According to people, 'Beijing Construction Fair has a strong geographical significance. In terms of investment promotion, there are certain geographical limitations. Although there are many visitors, the level needs to be improved. 'So gradually, the annual Beijing Exhibition integrated stove companies are inviting investment. In addition, trying to use more new products, more hard power publicity, convey the voice of their own business development path, and convey the attitude towards the industry.
Multifunctional intelligent products occupy the mainstream
Integrated stoves from scratch, from excellent to excellent, have gone through 15 years, in recent years the industry has ushered in the rapid development of the outlet. The data show that in 2017 the overall sales of integrated cookers in China exceeded 4 billion, growth rate Far exceeds the average level of the kitchen and electric industry. The industry’s only listed company, Zhejiang Meida, recently disclosed its 2017 annual report showing that its revenue exceeded 1 billion, and net profit attributable to shareholders of listed companies also reached 305 million. Yi Tian, Shuai Feng, Mars and others A group of excellent companies also ushered in growth doubling.
All this intuitively reflected in the product, formed the development status of the side suction bottom row structure integrated stove. In addition to the core of the smoke net absorption rate can generally exceed 99% of the core selling point, the integration of stove more emphasis on structure and function Innovative, new materials and practical applications of intelligent elements.
In this exhibition, YiTian brought with it the first dishwasher integrated stove, the integration of traditional split kitchen appliances, smoke stove eliminate + dishwasher function, 'four energy' in one; Shuai Feng brings 'steaming beautiful 'S7 unveiled, 7's unique design, to make the head more three-dimensional and rich levels, to meet consumer demand for personality and exclusive sense. The top of the storage platform thermal insulation function, but also from the perspective of actual demand for the kitchen; Martians will be the flagship The model X7 is upgraded, and the self-cleaning function is added to further free the hands; In addition, Mado, Yogurt, Mars One, Aozai, etc. have all introduced the corresponding integrated ovens for steaming and baking, which will popularize steaming and baking functions. To gather.
YiTian Brings New Dishwasher Dishwasher Integrated Stove, Embeds Hot Dishwasher Category Into Integrated Stove Products
In terms of intelligence, many integrated kitchen products have been improved. For example, a tablet computer is mounted on the top of the fuselage to output cooking menus, video and audio, and audio and video entertainment functions. For example, voice voice control, one-touch switch of the mobile phone, and linkage of smoke stoves, etc. Functional human-machine interaction integrated cooking products are on display at the show.
Yiguang Yang, deputy general manager of Yitian, said in an interview with Aiken Home Appliances, 'In order to be intelligent, we first promoted intelligent production from production equipment, production management, and the entire enterprise information process, and strictly followed the industry 4.0 standard. Build high-end intelligent factories. Secondly, implement smart products, such as Lin Zhiying's automatic maintenance function on S1, turning passive services into active services. The ultimate goal of intelligence is to meet and enhance the needs of marketing. This is the most important. '
With consumer upgrades, personalization, youthfulness, customization, and other demands, we have created integrated stove companies to work hard in terms of functional intelligence. Product update iterations, integration upgrades, and to some extent, reflect the company's future for the future. Directionality.
Kitchen category extends refraction of future trends
The Beijing Construction Fair, this kind of enterprise's appeal for development direction, has become increasingly evident through the extension and expansion of the company's product categories.
As a hot-selling category in the past two years, dishwashers, integrated cooker companies began to get involved. Shuai Feng exhibited a whole new generation of sink dishwashers with micro-processing technology, and can also be seen in other corporate pavilions at the exhibition site. Into the integrated sink dishwasher, dishwasher and other products on stage; kitchen hall integrated kitchen focuses on the promotion of technology, put 50 years of research and development of motor technology into the research and manufacturing of modern 'integrated smoke-free kitchen' exhibition Extensive product lines including smart homes, integrated stoves, steaming ovens, integrated sinks, drinking fountains, cabinets, etc.; YOGE Integrated Kitchen provides a space to create environmentally-friendly material cabinets that integrate production with Stove-in-one European kitchen model.
Chef's Hall integrated kitchen focuses on the promotion of technology, product core is the independent production of the motor
"It's an era of kitchen, bath and toilet. Now, as long as you go into the integrated oven store, the electrical appliance category, the kitchen cabinet, there will be customization in the whole house." Huang Shaohua, the general manager of the integrated oven, said that it is not unique. Zhu Yifeng, Marketing Director, also said in an interview with Aiken Home Appliances that the upcoming metal cabinet project will integrate with stoves, dishwashers, and tripartite integration. In the future, it aims to open the 'kitchen custom era' for smart kitchens.
Throughout the exhibition, no matter whether it is from the integration and integration of kitchen products, such as steaming, cleaning, smart, etc., or the diversification of product categories to the integration of kitchens, companies have formed a consensus to use the stage of the show. Voice, show as many product camps as possible, and convey the whole kitchen concept such as 'harmless' 'healthy' 'intelligent' 'customized'.
Integral cooker industry New Army Austrian Shuai brings new products to participate, seeking greater industry sound volume
In fact, in the whole year of 2017, the total size of China's kitchen power market reached more than 95.7 billion, an increase of 15.4% year-on-year. Kitchen power is faster than the overall faster than the home appliance market, and the kitchen economy is directly following the living room economy as a phenomenon. In addition, washing New products such as dishwashers, steamers, ovens, cupboards and other emerging products quickly became popular and led to a variety of kitchen innovations.
The kitchen electric economy has become the most promising segment of the household appliance industry. The integrated cooker is a category with great potential for development in the kitchen electricity sector. It even attracted a number of major appliance companies including Haier, Midea, Oaks and others to enter the market. It is clear that today The integrated cooker category is no longer a single kitchen individual, health, integration, personality, intelligent kitchen will become an organic ecological whole, the flourishing development of the kitchen economy brings people a new life experience while also accelerating the industrial landscape Rebuilding, Remodeling.
