In terms of integrated kitchens with more building properties, the first large-scale exhibition in 2018 will be the 26th China International Building Decoration and Material Fair held in Beijing on March 9 (abbreviation: Beijing Construction Fair). ), to meet the more realistic investment needs. But as a veteran of the integrated cooker industry, Okuda has a bigger picture and a broader vision. He chose the 17th China’s largest home appliance industry in Asia, which was held in Shanghai in the same period. Consumer Electronics Expo (abbreviation: AWE2018).
This is the first time that Okuda has appeared in the second consecutive year. At the same time, the first test of water at this time last year was obviously successful. This year, the input to AWE has been significantly higher. From the exhibition hall area to the staffing, Last year, it was more atmospheric and more battleable. The goal of the secondary deployment was also more clear: Continue to take practical actions to sound for the integrated cooker industry, strengthen the integration of kitchen appliance appliances in the subdivided category of kitchen appliances, and at the same time, serve as its own brand. In the more professional home appliance industry event, it is more accurate to pass on its brand new idea of “opening the kitchen”. Dare to get on the global platform like AWE's “Show Muscle” also fully demonstrates Okuda’s manufacturing. In the industry for more than 30 years, they are not afraid of the strength of domestic and foreign big names who compete on the same stage.
On March 8-11, Okuda reappeared in AWE2018. The exhibition hall area is larger than last year.
Integrated stove gradually matures, accelerating into the field of home appliances
Compared with the traditional three-piece kitchen set of Yan Zaoxiao, the integrated stove is a late starter, but it is actually a late start, but the 'market is the best standard for testing products', and can't be overlooked for years. The growth momentum precisely means that this small-scale product is gradually maturing, and is recognized and accepted by more and more end consumers.
According to the head of marketing of Okuda Electric, 'In essence, integrated cookers and traditional range hoods, like gas stoves, belong to the category of kitchen appliances, ie home appliances. They are nothing more than innovations in fume extraction. Upgraded and integrated a number of kitchen functions, including gas stoves, sterilizers, steamers, and ovens. Just as these new and richer features are just fitting in the current wave of consumer upgrades, they are more subdivided. New requirements for personalization. '
Okuda 2018 Heavy New Products: Smart Master Series Steam Roasted One Integrated Kitchen M2
Take Oda's latest smart master series of integrated cooking M1 on the AWE2018 as an example, it combines the five functions of range hood, gas stove, oven, steamer, and locker. It truly integrates the functions efficiently and greatly simplifies the process. The user's kitchen space. This is a unique advantage that traditional kitchen power does not have. At the same time, taking into account the convenience of user operations, M1 has also increased the humanized design of the "smart current body feeling operating system", "new Top-of-the-line technology such as the elegant large display', 'touch ignition', gives consumers an extraordinary cooking experience.
The product power of excellence is the source of momentum for Okuda to become more active and active in the industry. Haruka remembers the launch of i-FIVE integrated hob at the Shanghai World Financial Center, the tallest building in Shanghai at Okuda in early 2012. At the same time, AWE, Okada, while enjoying the industry's growth dividends, apparently has not forgotten the 'voice for the industry'. Let the industry get hot.
Thankfully, thanks to the joint efforts of brands such as Okuda, the integrated oven not only gradually entered the public view, but also attracted the attention of more and more home appliance companies, among which there is no lack of beauty, Haier, the boss, Shuaikang, Oaks and other comprehensive strength is strong The well-known big names. In this regard, Okuda frankly not afraid of challenges, 'the entry of big names, will undoubtedly accelerate the industry reshuffle, which is more conducive to the integrated cooker industry into a new stage of competition, towards healthy, healthy direction Achieving longer-term development. 'It's not a good thing for Okuda who always leads by example, strict quality and more branding.
The Okuda 90TT steaming and baking machine, which was launched in 2017, has won praise from the market.
Industry competition upgrade, preemptive layout 'Open kitchen'
Nowadays, the competition for a single integrated cooker category has become increasingly fierce. This has increased the technical strength and brand upgrade requirements of manufacturers. In this regard, Okuda, as a professional brand, has always been a professional brand. With the advent of the i-FIVE Integrated Kitchen, which was launched in 2012, the Magic Cube A6 in 2014 features a patented and easy-to-remove structure, and it will reach 1000°C in 2016.+High-temperature shaped ovens, and then 90TT steamed one-piece ovens in 2017... Each one is Okuda's consumer-oriented and adheres to independent research and development. Among them, the latest generation of the fourth generation of integrated stoves - The 90TT integrated steam oven and roasting integrated oven is a precedent for the integration of steaming and baking functions in the industry. In this year's AWE2018, it won the 'China Home Appliances - Epland Gold Word of Mouth Award' and won the industry. The highest recognition within.
Okuda will continue to deepen the brand new idea of 'open kitchen'
On the other hand, with the integrated stove as an incision, Okuda began to devote more space to the 'Kitchen and Electric Integration' market. It is reported that the industrial chain has been fully covered by traditional kitchen electric appliances, integrated stoves, integrated sinks, embedded steaming ovens, and the whole Kitchen cabinets, water heaters and other kitchen products, Okuda, have forward-lookingly proposed new brand ideas for 'open kitchens' in 2016, boldly focusing on the overall layout of the kitchen, personalized customization, and one-stop shopping convenience. Sex. In the view of Okuda, this not only strides forward in the industry, but also conforms to the general trend of pursuing quality of life under consumption upgrade.
The traditional smoke stove eliminates three-piece sets, water heaters, integrated sinks and other full-class layouts, which strongly supports the kitchen-electric integration strategy of Okuda.
On the grounds of specific marketing strategies, Okuda is gradually encouraging and supporting distributors to “open and open stores” and upgrade their stores. In fact, for dealers, more business scope will increase profits. ; And experiential marketing, more interaction with consumers, will also allow more users to know the Okuda brand, but also understand the Okuda brand. On the AWE2018 Okuda effort to create open kitchen experience hall as an example, professional The standardization of product display, close to the user's distance on-site baking, so that visitors to stop the endless stream of experience, subtle in the formation of a brand image.
It is foreseeable that the following market competition will be based on the overall strength of products such as high quality products, good brand reputation, and adaptability to new consumer demands. It will carry out higher levels and compete at a higher level. Olten, who smelled this transitional opportunity, apparently has made preparations for a full-scale battle against product forces, channel power, and brand power.
